Vinoth S Dr

• Jain University

The goal of this study is to look into the disparities in rural customers' digital banking usage. The major purpose is to examine rural consumers' adoption of digital banking services and their intention to continue using the same. The research appraised the foundational theoretical concepts and model employed in this study by integrating well-esta...

The study looks into the disparities in rural customers' digital banking usage. The purpose is to examine rural consumers' adoption of digital banking services and their intention to continue using the same. The research appraised the foundational theoretical concepts and model employed in this study by integrating well-established and validated mu...

Purpose This study aims to identify the impact of intellectual capital (IC) on the bank’s performance using a cross-country approach with India and Gulf Cooperation Council (GCC) countries using the Skandia navigator model (SNM). Design/methodology/approach This study uses a mixed-methods research approach by taking financial and non-financial mea...

This study uses a quantitative research design to examine the risk and return characteristics of assets in five diverse sectors and build an optimal investment portfolio. To fulfil the research objectives, historical data and financial measurements were used. Standard financial performance indicators have been created to analyse the risk and return...

This study is focused on identifying the factors that influence the marketing strategies in the residential Real Estate sector of the two south Indian cities- Kochi and Coimbatore – which share lot of commonalities in terms of the housing sector. Developers who were affiliated to the CREDAI chapters in the two locations were considered for this stu...

In recent times, Social media network sites are increasing their space with Individuals. Some of them are preferring and using it to become a part of their life. Specifically their conversations, chats, shares are increasing widely in the digital platforms like Facebook, Twitter, WhatsApp, LinkedIn, and Instagram. All these transformations show the...

Demonetization is an instrument to fight Inflation, Black Money, Corruption and Crime, demoralize a money subordinate economy and help exchange. Its approach of the legislature by restricting Rs. 500 and Rs.1000 cash notes has affected all the side of the economy. Its impact on Banking Sector is critical as Bank is a middle for directing the lawful...

Role of behavioural studies forms an integral part in business decisions. Investors are prone to make decisions based on the psychological aspects. The objective of this research is to identifythe factors determining behaviour and decision making of Equity and Commodity investors. A non-probability purposive sampling method is conducted to collect...

The academia-industry relationship has to be collaborative and complimentary. The true purpose of such a relationship is to bring about combined effect in the research outcome. Due to differences in understanding and perceptions of each other's roles and lack of mutual acknowledgement, the nature of interaction between academia and industry in Indi...

Cloud computing is one of the most powerful inventions that has grabbed the curiosity of technologists all around the world. Cloud computing has many advantages, but it also has a slew of security risks that no organization can afford to ignore. For a successful Cloud Computing adoption in a corporation, proper planning and awareness of emerging ri...

Equity and Commodity markets are the two major investment avenues in raising capital for business, channelizing savings for investment, making gains by intense watch in the market movements and creating investment opportunities for the investors. Investor awareness and Risk perception are the key factors influencing investor behaviour in investment...