
Vilma TamulieneVytautas Magnus University
Vilma Tamuliene
PhD
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22
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Publications
Publications (22)
Based on the Theory of Planned Behavior (TPB), this study presents and tests an integrated model to investigate how individual cultural values influence tourists’ decisions when selecting sustainable accommodation. This study aims to examine the cultural impact on sustainable accommodation choices from the perspectives of tourists in three cultural...
This paper aims to systematically review the existing literature to better understand multiple, complex facets of green consumption behaviour in the tourism sector and identify areas for future research. This review followed the PRISMA approach and analysed 92 studies published between 2009 and 2023 in high-impact journals. The present systematic r...
During the latter decade, environmental issues have been gaining increasing attention from scholars and practitioners. Contemporary consumers are becoming more informed, and consequently are changing their lifestyles. Being aware of environmental issues, consumers are paying more attention to the harm caused to the environment by consumption, adopt...
Reducing the harmful effects on the environment and increasing the expression of sustainable development principles is one of the most topical challenges all around the world. Given the importance of logistics for the economy and the growing concern for the environment, the purpose of this article was to reveal a green logistics (GL) practice frame...
Purpose: The paper analyzes consumer attitudes and related behavior towards organic products and determines the factors affecting consumer attitudes towards organic products and Lithuanian consumers' choices. Methodology: Previous scientific works are analyzed and generalized in order to provide scientific substantiation for the research. A questio...
In Lithuania, there is an intense competition happening between large retail chains for consumer loyalty. The research investigates the impact of retail chain brand factors and integrated marketing communication on retail brand loyalty. Two main brand outcomes are established for the study, i.e., retail brand factor and retail brand loyalty. For th...
Konkurencingoje aplinkoje, kai vaikų maisto rinka auga, daugėja įvairių prekių ženklų, kurie nuolat konkuruoja tarpusavyje dėl pirkėjų dėmesio. Prekės ženklų atstovai stengiasi padidinti jų žinomumą siekdami konkurencinio pranašumo. Vaikų maisto prekių ženklams taikomi įvairūs marketingo komunikacijos kanalai, siekiant pasiekti ir perduoti žinutę p...
Research background and hypothesis. Competition among wellness-fitness centre companies is quite high. Each
company which provides services to sport, in order to effectively carry out its activities, must take into account not
only the political, economic, social, cultural, technological environment to follow current and potential competitors
an...
In the world, the question of the good practice to manage of territory is a pillar of the implementations of Sustainable Development Goals 2015-2030. The authors are working in collaboration with a holistic approach at the topic. In this way, the Smart Communities and Smart Territories are the new paradigms in 21th Century to solve the question of...
Seeking for the quality of life, attraction of investors, maintenance of existent residents, attraction of new residents or visitors, a great responsibility falls on public organizations in the certain territory, which have interest in the boosting of the territorial attraction and solve the issues of social and economic growth and this is specific...
The Lithuanian farmers face with a huge need for information and
counselling services to increase the competitiveness of farms and
to increase farmers' ability to use the EU and Lithuanian government
support funds for them. Farmers need to meet their needs of
specific consulting services provided by various organizations and
individual consultants...
Organizational identity is mentioned in different contexts, linked to
organizational behavior and culture, company mission, image and
communication and as a result, there emerge some problems in
terms of definition of its concept and boundaries. Purpose of the
article: highlighting of the research fields in organizational identity
and creation of a...
A lot of discussions on the variety and identification of individual
abilities and / or general competences arise. There is a lack of
unanimous approach among scholars. Relevance of the research is
proved by numerous publications on human, intellectual, knowledge
capital, the impact of intangible assets on economic growth of the
country and competi...
This study analyses the relationship between the ecologically conscious consumer behavior and ecological products purchase. Recent literature defines the ecologically conscious consumer behavior as a multidimensional construct and outputs of the ecologically conscious consumer behavior are attitudinal dimension as intent to purchase ecological prod...
In recent years, the necessity to meet ecological needs has been occupying an important place in the system of consumption values.The key mission of marketing in the area is the formation and continuous development of the processes of mutually beneficial exchange of ecological products in the market. The aim of the research is the development of th...
Factors influencing customer retention are important in the study of consumer relationship conception witch has implications for organizational business strategy and regulatory policies. Much research has already examined the consumers’ repeated purchase intentions, however there is no united point of view concerning the factors conditioning custom...
The organic food consumption creates only 2% of the total food market, although the consumption of these products is slowly growing (European Commission 2011). Consumption of organic products is not only important for the health, but also organic farming using their resources more efficient, what promotes rural development and employment. Organic p...
The positive place image attracts investors, foreign and national guests, creates the local residents' pride and distinguishes it form the competing locations. Project activities are completed/or being carried out under the funding of the European Union and the Republic of Lithuania. The research problem: do project activities form positive place i...
The article consists of a theoretical and an empirical part. It analyzes the influence of higher education image on students' loyalty. The first part of the paper presents empirical studies and the survey results obtained from Portugal, Spain, Norway, the U.S., Australia, and Malaysia. Theoretical models are adapted to the Lithuanian market and the...
The article analyses the problem of setting the ecological criterion in social-ethical marketing. The main levels of ecological evaluation are defined as essential elements of the social-ethical marketing concept, the criteria of ecological evaluation are highlighted in these levels and limits are set for the ecological evaluation in the context of...
1 Kauno technologijos universitetas K. Donelaičio g. 20, LT-44239, Kaunas 2 VU Kauno humanitarinis fakultetas Muitinės g. 8, LT-44280, Kaunas The article presents theoretical substantiation of the aspects enterprise network development: to prove, on the one hand, that peculiarities of enterprise network forma-tion and functioning influence the poss...