Vik Naidoo

• Ph.D.
• The University of Sydney

Purpose Past literature shows that resource scarcity can promote self-oriented behaviours while suppressing other-focused behaviours. This paper aims to study how nostalgia can encourage other-focused behaviours in the face of resource scarcity based on its restorative and social properties. Design/methodology/approach The authors test the hypothe...

Purpose Chatbots are increasingly deployed in services and marketing applications, although they are often met with scepticism. To explore how such scepticism can be reduced, this study aims to examine how materialism and social judgment influence human–chatbot interactions. Design/methodology/approach The authors conduct one pre-test, two laborat...

Drawing from status characteristics theory, we develop a multilevel model to explain the relationships between gender composition (e.g., female‐female supervisor‐subordinate dyads, a female majority at the next higher level, and a female majority at the same job level) in the workplace and women's career satisfaction. We hypothesise that working wi...

This research makes a novel proposition that the haptic sensation of weight can moderate the effect of price framing on consumer decisions. Participants who experienced heaviness (lightness) preferred a target product presented in terms of combined (partitioned) versus partitioned (combined) pricing frames. This effect was further mediated by ease...

The literature on ethics currently recommends more research on the emotional underpinnings of ethical decision-making. The current study takes up the challenge, addressing this research gap by theorising and empirically testing, through four studies (with different methodologies, e.g., survey design, lab experiment), the link between envy—malicious...

We investigate the relationships between gender-role-orientation (i.e., androgynous, masculine, feminine and undifferentiated) and subjective career success among business professionals from 36 societies. Drawing on the resource management perspective, we predict that androgynous individuals will report the highest subjective career success, follow...

In our 40-society study of business professionals, we first constructed four microculture cohorts based on gender and life-stage (young: 20-39 and middle: 40-59). Next, using the alignment method and HLM, we investigated the preferences that these microculture cohorts had for four unique organizational culture types (Clan, Adhocracy, Market and Hie...

Tuition fee (or price) setting drivers are still an under-researched area. We attempt to fill this gap using universities as the basis of analysis. Grounded in pricing contingency theory, specifically, pricing capability literature, a conceptual model is developed using qualitative data from eight annual pricing cycles (2009–2017). We test the mode...

The current research extends the application of implicit theories to consumer behavior. We engage the search, experience, credence (SEC) framework to study the impact of consumer lay belief on attribute types and time orientation on the choice of a product/service. We conduct one pre-test, and three experiments to explore the key hypotheses. Our f...

Through three laboratory experiments and a study conducted in a natural setting, this research investigates the unexplored area of the role of mood (positive versus negative), pricing frame (partitioned versus combined), and pricing tactic persuasion knowledge (PTPK = low versus high) on product attractiveness and purchase intention. Study 1 explor...

Purpose This paper aims to investigate the direct and interactive effects of regulatory focus (promotion versus prevention), attribute type (search versus experience) and word of mouth valence (positive versus negative) on consumption decision for a service and a product. Design/methodology/approach Three empirical studies (two laboratories and...

This chapter examines the issue of entry modes as a component of international marketing strategy in higher education. With more and more Higher Education Institutions (HEIs) establishing foreign campuses overseas as part of their international marketing strategies aimed at raising overseas brand awareness and boosting international student recruit...

With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenues, but also as an integral part of an overall academic strategy. Universities...

This chapter challenges the assumption that better ranked universities will always attract more international students. The evidence presented in this study is a strong departure from current educational discourse that focuses on how universities use academic rankings to promote their schools and programmes to prospective students, particularly tho...

Using an interdisciplinary approach combining international relations and Middle Eastern studies, this research examines the Iran–Iraq war using the concepts of strategic interaction and reciprocity as theoretical anchors to illuminate more fully than previous investigations how these two states arrived at the point of war in 1980. Through a case s...

Purpose – The purpose of this study is to examine the innovations in the international activities of not-for-profit (NFP) universities. While the entry mode literature is well addressed, particularly by international marketing and business scholars, an academically interesting and managerially relevant question relates to the applicability of extan...

This study seeks to extend our knowledge of marketing strategy implementation in the context of international student recruitment. Strategy implementation remains an area of limited focus in the marketisation of higher education literature. Employing a mixed-design methodology on universities in the UK, US, Australia, and New Zealand, a conceptual...

The main hypothesis examined in this study is that the success of export recruitment strategies of universities is partly determined by their export readiness, defined as a function of market orientation. This article seeks to fulfil both a research and a practitioner gap in the export of education field. There currently exists a lack of research a...

Transnational higher education (TNHE) development is not an entirely new international activity in the education services sector. The nature and scale of the global expansion of contemporary TNHE developments are, however, changing substantially. An understanding of this growth is currently largely lacking because of a dearth of comprehensive stati...

Education services is included as part of the General Agreement on Trade in Services (GATS). This inclusion, however, has not gone without its critics, and discussions about the liberalization of education remain distinctly polarized. This article seeks to bring a more balanced debate to the mix by presenting the case of New Zealand, one of the mos...

When the Institute of International Education reported a drop of 2.4% in international student enrollment in the United States in 2003/2004, the first absolute decline in foreign enrollments since 1971/1972 (Open Doors, 2004), many were quick to point fingers at visa policies instituted after the September 11, 2001 attacks. The “Visas Mantis” revie...