Victor Virimai Mugobo

Cape Peninsula University of Technology | CPUT · Department of Retail Business Management

As a result of the Fourth Industrial Revolution (4IR) and the resultant rapid growth in Artificial Intelligence (AI) technologies, effective stakeholder management in Information Technology (IT) projects has become pivotal for project success. This study explores strategies for IT stakeholder management. The emphasis is on proactive and innovative...

Digital tools have evolved into a way of life, and as a result, they have become a growing area of interest for academics who research teaching and learning. Scholars increasingly agree that because digital tools affect human-to-human connection, a greater emphasis on understanding their function in engagement from an interdisciplinary viewpoint is...

Educational technology (EdTech) plays a vital role in teaching and learning with e-learning ensuring equal access to education and continuity even when contact classes are impossible. The South African departments of education are making efforts to realize the use of technology in schools. The COVID-19 pandemic has an adverse impact on the educatio...

Covid-19 has devastated many sectors, especially in developing economies. This study examined township taverns (small-medium and micro informal liquor retailers) in South Africa to determine survival strategies during and after covid-19. 30 tavern owners and managers were interviewed using phenomenological qualitative research design. Township tave...

Single-use plastic bags are increasingly becoming unpopular across the globe due to growing concerns over plastic pollution, which is threatening both terrestrial and marine ecosystems. Creating policy interventions to reduce plastic consumption requires objective information about local conditions. This study uses a choice experiment to elicit con...

Studying people’s perceptions of their attitudes and behaviour toward the use and inappropriate disposal of plastics is necessary because it helps explain the meaning of sustainable environmental behaviour in the context of African countries. Formulating appropriate behavioural change interventions may lead to a shift in people’s behaviour in terms...

The current Private Higher Education Institution (PHEI) landscape in South Africa is developing rapidly, with over ninety private tertiary institutions registered with the Council for Higher Education (CHE). However, stakeholder perceptions of these PHEIs are generally negative, primarily due to the negative perceptions of the qualification obtaine...

This article critiques the retail business management curriculum as currently offered in the Higher Education (HE) sector. The study used an exploratory qualitative approach, which involved conducting telephone interviews with a purposively selected sample of 25 participants conversant with the phenomenon studied, retail management practitioners, s...

This paper offer insight to the substantial role of the small and medium retailers (S&M) and how Covid-19 has impacted the sector. The economic contribution of this group of retailers have been noted to be high. Policy measures of the government of South Africa in response to the pandemic was severe on the informal retailers who were stopped from o...

The gold jewellery industry is a lucrative sector. It operates within global consumer international networks. The underpinning models of internationalisation of gold jewellery from a theoretical standpoint, are key in comprehending export competitiveness potential. This means that for any company and country to achieve success, they ought to have c...

A key indicator of the academic worth, value and development of a university is its research capacity and publications. The universities of technologies (UoTs) that merged from former technikons have been poorly ranked due to low research performance. Hands have been pointed at the academics, some school of thought blamed the institutions, others p...

The current Private Higher Education Institution (PHEI) landscape in South Africa is developing at a rapid rate, with over ninety private tertiary institutions, registered with the Council for Higher Education (CHE). However, stakeholder perceptions of these PHEIs are generally negative, largely as a result of the negative perceptions of the qualif...

Academic discourse has given much attention to crisis management, a logical trend given that crises have profound implications on businesses and on consumers' behaviour. A core premise that has featured prominently, and indeed remains a core research interest, is public health-related crisis. Underpinned on that business and consumers' behaviour im...

The purpose of this paper was to investigate the challenges South African fashion designers experienced when managing their supply chain network in the retail clothing industry. In today’s complex markets, the susceptibility of the supply chain is viewed as an ongoing issue for several industries and it is no different for fashion designers. As a r...

Digital disruption is not something that may happen in the future; it is currently happening and impacting all types of businesses, including retail. This chapter reflects cross-cultural similarities and differences. German and South African consumers increasingly use the internet to look for product information and to purchase online products and...

The increasing importance of the retailer brands and of retailer’s digital maturity are of highest importance for retailers of all sizes and within all retail sectors. The purpose of our study is to better understand different stages of digital maturation and different shapes of retailer brand management. By conducting a cross-country analysis of h...

South Africa, like other African economies has been faced with funding constraints resulting in the inability to finance infrastructure development for its exponentially growing population. In recent years, the country has witnessed a wave of protests against poor service delivery especially in the poor communities. Post-apartheid, the government t...

The study explores the relationship between the unemployment rate in the United States and South Africa’s stock prices from the beginning of 2013 to the last day 2017. The objective of this paper is to examine the impact of the US unemployment rate announcement on the South African financial market. Results of Impulse Response analysis show that th...

Despite retailers investing considerable budgets in building and maintaining their corporate brands, very little research on the effect of brand orientation on their performance has been conducted. The main findings of this study among 196 respondents from the South African retail sector support the idea that values, norms, symbols and behavior are...

Project: Brand Orientation of SA Retailers There has always been a debate in marketing literature about the question of how a competitive advantage can be achieved. From the perspective of research in strategic management, different explanations of success can be identified, which include the strategic orientation of a company. Brand Orientation (B...

Research about achieving competitive advantages has a long tradition in business management. From a strategic perspective, various explanations of success can be identified. One school of thought analyses various strategic orientations (e.g., customer, service or entrepreneurship orientation) and – defining them as both a mind-set and a behaviour a...

This research investigates the effect of corporate governance through ownership structures; ownership concentration, managerial ownership and government ownership on firm performance. A multiple regression analysis was employed on sample data collected over ten years from 2001-2010 from 80 South African companies to test the magnitude of their infl...

This article uncovers the relationship between the size of retail businesses and their level of adoption of global sourcing and also discusses the challenges faced by shoe retailers in Cape Town, South Africa. A mixed method approach was used to collect and analyse data from a census group of 40 shoe retailers within and around Cape Town. The data...

Foreign Direct Investment (FDI) has grown to be an attractive alternative to borrowing from multilateral institutions such as the World Bank and the International Monetary Fund for emerging economies. Global investors prefer investing in countries which have received a Sovereign Credit Rating (SCR) as they perceive it as a good measure of risk allo...

In today’s day and age, technology is a major game changer in the retail industry. Parallel variables were explored concurrently to establish their simultaneous impact on customer service. The study sought to determine the impact personalized engagement on customers, as well as the impact that efficient stock management software systems on customer...

Five years ago, the government of South Africa enacted the Consumer Protection Act which is a piece of legislation that seeks to protect consumers in their day-to-day dealings with retailers and other businesses. Heralded as the best consumer legislation in the world, the new Consumer Protection Act was received with mixed reactions by many busines...

During the past few decades, nation branding has emerged as one of the key strategies for national economic development. Many nations across the world, both developed and developing, have embraced the concept as they compete against each other for export markets, foreign direct investment, tourists, scarce human resources and international leverage...

The rise of globalism, particularly information technology and massive flows of international communications, has ignited gigantic competition among nations for markets, foreign direct investment, tourists, human skills, innovation and an edge in international relations. This new phenomenon poses unprecedented challenges to the concept and practice...

What do social entrepreneurs do? Do they play any significant role in community development? Could they really play any meaningful roles in community development? These are some of the questions that were taken on in this paper which relied immensely on secondary data. To achieve a healthy infusion of the different misconceptions of the concept of...

Rural entrepreneurs in the Western Cape Province of South Africa were surveyed in order to explore the challenges and opportunities that they are facing. The methodology used in this study involved a combination of quantitative and descriptive research. The study consisted of a sample of 160 rural entrepreneurs. Based on the results of the study, r...

The momentum towards complete globalisation advocated by proponents of the benefits of one big business village as the answer to the suffering of third world countries, has now been slowed down by the uncertainty resultant from the hitherto unprecedented global meltdown. With the coughing of America, the whole world seems to be catapulting into one...