Víctor Jesus García-Morales

Víctor Jesus García-Morales
University of Granada | UGR · Department of Management

PhD

About

122
Publications
106,678
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6,686
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Introduction
Víctor teaches, does research and is Professor, executive instructor and consultant in the areas of leadership, knowledge management, technologies, innovation, learning, business & management & corporate entrepreneurship. He is author or more than 60-refereed articles published in multiple high impact business outlets, including British Journal of Management, Industrial Management & Data Systems, Industrial Marketing Management, Information & Management, Journal of Business Ethics, Journal of Business Research, Journal of Communication, Journal of Environmental Management, Journal of Small Business, Production Planning & Control,Technological Forecasting and Social Change, Technovation, among others. He is principal investigator of different international, national and regional projects.

Publications

Publications (122)
Article
Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation in the hospitality sector, as firms attempt to adapt their activity to the current uncertain scenario. This study draws on t...
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Crisis requires society to renew itself, albeit in a disruptive way. The current Covid-19 pandemic is transforming ways of working, living, and relating to each other on a global level, suddenly and dramatically. This paper focuses on the field of education to show how higher education institutions are undergoing radical transformations driven by t...
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Climate change, overpopulation and the squandering of resources currently pose problems of such magnitude that they require a change in the trend to mitigate their effects. It is essential to make society aware of the facts and to educate the population about the advantages that new technologies can provide for efficient urban development. We there...
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The combination of skills and competences with Information Technologies and knowledge may make firms to achieve an excellent command of the current dynamic market. In this sense, the purpose of this article is to check if an excellent performance depends strongly on capabilities and knowledge of businesses. To do it, this paper studies the specific...
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Abstract The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new opportunities for innovation. Despite the relevance of this phenomenon to current hyper-competitive environments, empirical research on the topic remains scarc...
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Purpose Although Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translat...
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University students will be our future business leaders, and will have to address social problems caused by business by implementing solutions such as social entrepreneurship ventures. In order to facilitate the learning process that will foster social entrepreneurship, however, a more holistic pedagogy is needed. Based on learning theory, we propo...
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Abstract: Social Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social Media on complexity variables and organizational performance. More specifically, we explore the presence of elements of “spontaneous order creation”: heterogeneous a...
Chapter
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The dynamism of the knowledge society’s technological complexity and the speed with which data are processed to obtain information relevant to the firm and to generate new knowledge are making it especially important to research big data and the application of artificial intelligence to business (business intelligence) through strategic interactive...
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Under conditions of rapid change, companies compete intensely to achieve competitive advantages. Through technology, the differentiate themselves from other companies to obtain a better market position. Decisions concerning technological variables are thus essential to a firm's overall competitive strategy, positioning and emplacement. Our research...
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La innovación puede considerarse como el motor que mueve la economía. En los entornos actuales, rápidamente cambiantes e impredecibles, la innovación se ha convertido en un factor clave para que las empresas puedan ser competitivas y alcancen el éxito en el mercado (Lee et al., 2012). Asimismo, los cambios que se han producido en el entorno competi...
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Drawing on a dynamic capabilities perspective and a resource-based view, this article analyzes the relationship between absorptive capacity and corporate entrepreneurship, and their combined effect on organizations’ performance. It contributes to the literature by dissociating the dimensions of absorptive capacity (potential and realized) and corpo...
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Protected areas (PAs) constitute the largest global effort for biodiversity conservation and the maintenance of ecosystem services. Science-based management, grounded in methods co-designed by scientists and managers, is necessary to improve the efficiency of PAs to achieve these goals and to promote sustainable development. Visitor centres (VCs) i...
Chapter
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Social media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use of platforms like Facebook, Twitter, or YouTube can facilitate business transformation, improving the management of customer relationships, brand image, and enhancing custo...
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This research seeks to analyze how factors such as the environment, stakeholder integration capability, absorptive capacity, and technological skills influence corporate entrepreneurship, and the repercussions of corporate entrepreneurship for the organization’s results. The hypotheses are tested empirically using a sample of 160 European technolog...
Conference Paper
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The use of products and processes based on technological advances has been considered especially relevant to achieving a successful company that overtakes its competitors. This study draws on relevant literature on Radical Technological Innovation to advance theoretical understanding of radical innovation in technology and to analyse its main featu...
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Organizational innovation is increasingly mandatory for firms to overcome their competitors. Organizational innovation is especially relevant in today’s dynamic and turbulent environments, where other internal variables—such as technological assets, employee training, coordination of new management capabilities, and new flexible human resources and...
Chapter
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Adaptation to dynamism and complex environments in today’s Knowledge Society is key for firms to survive and improve their positions. This paper applies business intelligence (BI) to the firm to shape its organizational design and improve its performance. The paper also relates business intelligence to organizational performance management through...
Article
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Purpose The purpose of this paper is to show how social media technologies (SMT) make the firm proficient to act on business opportunities and reconfigure business resources by encouraging networks to routinize the firm’s knowledge and innovation competencies. Design/methodology/approach The paper analyzes data obtained from a sample of 201 techno...
Chapter
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Social Media has revolutionized customer relationships; opening a new array of possibilities and opportunities for firms. Social media tools are fundamentally changing the way we communicate, collaborate, consume, and create; and they represent one of the most transformative impacts of information technology on business (Aral et al., 2013). Platfor...
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Dynamic capabilities are currently becoming an important extension of the theory of resources and capabilities that enables companies to adapt better in the current competitive environment. This paper examines how knowledge management, a dynamic function related to management or administration of a set of knowledge flows, develops thanks to the gre...
Chapter
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La actual competitividad empresarial (Ghemawat, 2000), la actuación de las empresas (Shapiro, 1989; Teece et al,. 1997) y el funcionamiento sistémico de las organizaciones (Wernerfelt, 1984) ponen de manifiesto la aparición de conflictos estratégicos en las organizaciones con la clásica “teoría de recursos y capacidades”. Por lo que se ha desarroll...
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Las Tecnologías de la Información, Internet y la irrupción de herramientas Social Media están transformando el panorama empresarial, reinventando la forma en que las empresas se relacionan con sus clientes. En el sector hotelero, el uso de plataformas tales como Facebook o TripAdvisor está teniendo un impacto clave, abriendo múltiples oportunidades...
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El estudio de la dinámica empresarial y la turbulencia de los mercados se ha convertido en uno de los aspectos más relevantes dentro de las organizaciones en la actualidad (Gerosky, 1995; Sutton,1997). Inicialmente Marshall (1890) plasma esta dinámica en la metáfora del bosque reflejando como los árboles grandes y viejos van siendo desplazados paul...
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This study presents a theoretical and empirical analysis of how CEOs' external social networks impact on cognitive factors (strategic schemas and self-efficacy in opportunity recognition – SOR) to affect strategic flexibility and organisational performance. The research question was addressed using LISREL analysis, and the model was tested using da...
Article
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Purpose – The purpose of this paper is to propose a research model exploring the link between knowledge management processes and customer relationship management (CRM) performance. It seeks to answer two research questions: What are the effective drivers of knowledge management processes in the context of a CRM initiative? Do these processes make a...
Article
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This research analyses, first, whether top management support for information and communications technologies has positive consequences for knowledge management by analysing the specific influence of top management support for ICTs on each of the knowledge management processes (knowledge acquisition, transfer, and utilisation). Second, it analyses...
Article
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The emergence of new global competitors, the convergence of high-technology industries and the increasing speed and cost of technological development promises an increasingly uncertain environment for organisations, making adaptation to changes in the environment a central theme in the study of the organisation for both organisation theory and stra...
Chapter
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El espíritu emprendedor corporativo es una capacidad dinámica de gran interés para el estudio, principalmente en momentos en los que la necesidad de innovación —tanto en procesos como en productos y modelos de negocio— se hace presente con fuerza. La situación de grave recesión económica que hemos sufrido de forma continuada durante varios años ha...
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Technology and corporate entrepreneurship constitute an important source of competitive advantage for organizations, as they enable the development and exploitation of new opportunities. This study proposes a model to analyze the effects of top management support for technology on the promotion of technological skills, absorptive capacity, and tech...
Article
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Purpose – The purpose of this paper is to study how the size of social networks and the strength of their ties can help CEOs acquire understanding and information from external sources to enable their firms to achieve greater strategic flexibility and the moderating role of organizational climate and uncertainty. Design/methodology/approach – The...
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Reverse logistics involves several activities that, based on decisions on how to implement and use them, seriously affect and impact the performance of an organisation. This paper analyses how different activities of reverse logistics could affect costs, and thus the performance of the organisation. The study is based on a survey of companies of th...
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The importance of technology has been growing along decades mainly in the period of time where information is essential so that firms may globalize. In that way, this research indicates that combination of adoption of new technologies with introduction of low cost transport leads to bookings higher than might otherwise be the case. This study furt...
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Nowadays, corporate entrepreneurship is becoming the key source to develop firms in order to improve their results. In this way, technology plays a similar key role so as to obtain higher organizational performance through more efficiently corporate entrepreneurship in the firm. In this regard, the aim of this paper is to introduce how organization...
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Purpose ‐ This paper aims to examine how Spanish local councils respond to changes in their institutional context by implementing a sustainable practice: Local Agenda 21 (LA21). Design/methodology/approach ‐ This paper uses the institutional approach to explain the factors influencing the adoption of LA21. It develops a series of hypotheses about h...
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Information Technology (IT) offers many opportunities for firms to succeed. The aim of this paper is to present a model to reflect how technical IT skills and the use of IT in interdependent tasks may influence the development of organisational absorptive capacity, both potential and realised, which also affects organisational performance. Since kn...
Article
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The research performs a complete analysis of the differences between services and products based on factors associated with the innovation process. The research analyses the factors/dimensions and their repercussions that determine firms' capacity to adapt to their environment and observes how the critical dimensions of the innovation process influ...
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The current work aims to evaluate the partnerships of various local authorities in Spain. The work considers a number of theoretical approaches to partnership, and reports the results of a survey investigating the state of the partnerships that various local authorities have participated in to help improve training and access to the labour market f...
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En la sociedad actual es estratégico para las empresas fomentar el espíritu emprendedor corporativo y más concretamente la innovación. En esta investigación analizamos el papel del emprendimiento innovador en el espíritu emprendedor corporativo y cómo el aprendizaje organizativo influye positivamente en el emprendimiento innovador. Asimismo, se ana...
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This study analyses the concept of strategic fit as a factor explaining organisational performance. We propose that strategic fit should include aspects of environment perception as well as the gap between planning processes and strategic implementation. Studying the firm's capacity to reduce this gap, we identify various organisational capabilitie...
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Purpose – This study seeks to analyze theoretically and empirically how different intermediate strategic variables related to knowledge (combinative capabilities and absorptive capacity) and strategic flexibility influence the relation between CEOs' social networks and organizational performance. To date, very little research has analyzed the direc...
Article
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This paper analyzes how top management support of technology influences the generation of technological skills, technological distinctive competencies and organizational learning. The research also examines the effects of technological distinctive competencies and organizational learning on organizational innovation and reflects how all of these va...
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Purpose – The purpose of this paper is to increase knowledge about the four modes of knowledge conversion (SECI model: Socialization, Externalization, Combination, Internalization) and their impact on flexibility of distribution of information and performance. Design/methodology/approach – Based on a survey of 284 Spanish firms, the paper performs...
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This paper analyzes implementation of practices of Reverse Logistics in Spanish companies analyzing its current situation with the purpose of studying those practices that are significantly influencing management of activities of Reverse Logistics. The research was conducted with a multi-sectorial sample of Spanish companies and its results show th...
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Problem Statement: This research analyzes the relationship between cognitive and behavioral change that comes with organizational learning and performance, understanding how these changes affect performance. Very little is known about how cognitive and behavioral changes affect improvements effectively in organizational performance. Method: Based o...
Chapter
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In this quickly changing world, companies are hardly competing to each other in order to reach a competitive advantage. Technology makes them differentiate of other companies and obtain a good position in the market or higher performance. Consequently, decisions concerning technological variables are essentials for a firm's overall competitive stra...
Article
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From the perspective of Resource Based View Theory companies pursue sustainable competitive advantages in their resources and capabilities, analyzing and strengthening them (Penrose, 1959; Wernerfelt, 1984; Barney 1991; Amit & Schoemaker, 1993; Peteraf, 1993). So strategy of the organization should focus on its core competencies because they allow...
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In this research, we demonstrate the effects of transformational leadership capability on organizational outcomes by examining its intermediate influence on other capabilities, such as shared vision and teamwork cohesion. We also show how these capabilities affect the organizational learning process to improve organizational innovation and performa...
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Purpose – The aim of this paper is to highlight the importance of different technological aspects of organizations for Spanish firms' performance through organizational learning and corporate entrepreneurship (where organizational innovation is essential). Design/methodology/approach – The relationships studied are confirmed empirically using a str...
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The introduction of new technologies has become critical for the maintenance and improvement of organizational competitive advantages. In this context, various studies have highlighted the importance of top management support in the process of effective implementation of new technologies. However, and beyond that, little research has been carried o...
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Purpose – The aim of this paper is to highlight the importance of different technological aspects of organizations on Spanish high-technology firms' performance. Design/methodology/approach – The relationships studied are confirmed empirically using a structural equation model to demonstrate our hypotheses. The sample was selected from the database...
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3 Knowledge has become one of the most important intangible assets for the company in the current competitive environment (Nonaka, Li et al., 2009), being of particular importance knowledge creation processes within an organization (Nonaka, 1994; Nonaka & Konno, 1998; Nonaka et al., 2000) to achieve long-term competitive advantage (Nevis et al., 19...
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This investigation formulates a global model to analyze the influence of internal communication (IC) on technological proactivity (TP), organizational learning (OL), and organizational innovation (OI); the direct and indirect relationships between these strategic variables; and the influence of OI on organizational performance (OP). The hypotheses...
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This paper focuses on influence of the environment and Reverse Logistics on good corporate practices that facilitate integration with stakeholders and improving organizational performance. Based on a survey conducted in 10 European countries for 160 firms, causal analysis of these variables shows that 1) Environment and Reverse Logistics has a dire...
Article
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Progressively firms give more importance to management of processes of return that supposed excess inventories, customer returns, obsolete inventories and seasonal products ,that is to say, to the processes Reverse Logistics (Srivastava & Srivastava, 2006). So it increases the need for information flexibility because this one helps to reduce uncert...
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This paper focuses on Knowledge Management, Flexibility and Performance to further develop knowledge on the four modes of conversion of knowledge: Socialization, Externalization, Combination and Internalization (Nonaka & Takeuchi, 1995) and their influence flexibility of information distribution and performance of organization. Based on a survey co...
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En este trabajo se analiza cómo diferentes niveles de aprendizaje influyen en la innovación y en el desempeño organizativo. Estos niveles de aprendizaje son fomentados por la existencia de factores estratégicos �dominio personal, visión compartida, proactividad estratégica y liderazgo transformacional�. Las hipótesis de partida se contrastaron util...
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This paper examines how different levels of learning can affect organizational innovation and performance. These levels of learning are fostered by the existence of strategic factors (personal mastery, shared vision, strategic proactivity, transformational leadership). The hypotheses are tested using data from 239 Spanish firms. The results show th...
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Resumen Este artículo aborda una temática importante, como es la relativa al Aprendizaje Organizativo. Si bien desde comienzos de la década de los años 90 del pasado siglo ésta constituye una temática de interés creciente en el ámbito académico y empresarial, a raíz fundamentalmente de los trabajos de Peter Senge (1990), el Aprendizaje Organizativ...
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This chapter provides an overview of the learning organization. It first presents the importance of learning in today's society, connecting learning to knowledge and knowledge management and their integration in the learning organization. It then analyzes the benefits and consequences of organizations that promote learning and the main problems or...
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Literature has stated contradictory arguments about the importance of tangible and intangible resources. Meanwhile, the knowledge literature insists on the importance of tacit knowledge and a more traditional innovation literature and many practitioners have preferred to be focused on the importance of specific and tangible resources in organisatio...
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In recent years, managers have opted for implementing Quality Management in their firms. The market offers different alternatives for QM implementation (EFQM, ISO, Six Sigma, etc.). Benefits of each initiative, varies from case to case. This article designs a criterion for choosing among four alternatives (Quality Control, EFQM, Six Sigma and ISO 9...
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This paper examines whether the main dimensions of staffing services quality have any effect on innovativeness. A resource-based view of human resource management is used as theoretical approach. A questionnaire was sent to the CEOs of an international sample of pharmaceutical companies. A regression analysis was used to test hypotheses about the i...