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Vibeke Thøis Madsen

Vibeke Thøis Madsen
DMJX · Center for Communication and Leadership

PhD in Corporate Communication
Exploring employees as strategic communicators and participatory communication on internal social media

About

12
Publications
2,028
Reads
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167
Citations
Citations since 2017
10 Research Items
163 Citations
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Introduction
Vibeke Thøis Madsen currently works at DMJX as a senior associate professor in internal strategic communication. Vibeke does research in Communication and Social Media with a special interest in organizational communication. Her main focus areas are employees as communicators, dynamics of communication on internal social media, and communicative leadership in the digital organization.
Additional affiliations
August 2017 - July 2020
Aalborg University
Position
  • Professor (Assistant)

Publications

Publications (12)
Article
Purpose This article explores how employees in a public sector organization (PSO) make sense of the introduction of a social intranet and new employee communication roles. The aim is to understand employee sensemaking and how sensemaking influences the change process within the organization. Design/methodology/approach The article is based on a ca...
Preprint
Several scholars have pointed out the importance of employees' strategic communication behaviors for organizational performance and employee wellbeing. Employees contribute to organizations by acting as brand ambassadors , boundary spanners and crisis communicators. Employees play such roles on top of assigned job tasks, which can lead to role over...
Chapter
Internal social media promises to transform the way organizational members interact and communicate with each other. This chapter explores the benefits of introducing internal social media balanced against the problems that are likely to emerge as well as different dynamics of communication on internal social media. The chapter argues that organiza...
Article
Purpose Internal social media (ISM) make it possible for all employees to participate in knowledge sharing and decision-making and to voice their opinions. However, several studies have found that organizations are far from unlocking the full potential of ISM. This paper seeks to explore and explain this gap further by adopting a sensemaking lens t...
Article
Purpose The purpose of this paper is to explore the discursive tactics that employees use when they speak up on internal social media (ISM) to gain support for their cause, and how this can develop into a “spiral of voice” when organizational members interact with each other on ISM. Design/methodology/approach The study is based on screenshots of...
Article
Internal social media (ISM) is a web‐based communication arena that provides all members of organizations with a communication opportunity. ISM has emerged in organizations since 2004, and is increasingly seen as a way of giving employees a voice that can benefit their organization in terms of knowledge sharing, collaboration, and employee particip...
Article
Abstract Purpose – The purpose of this paper is to explore whether internal socialmedia (ISM) introduces a new kind of participatory communication within organizations that is capable of influencing and moving the organization. Design/methodology/approach – The paper is based on two exploratory studies: a multiple case study in ten Danish organizat...
Article
Purpose The purpose of this paper is to explore the challenges associated with introducing internal social media (ISM) into organizations in order to help them reap the benefits of coworker communication on ISM. Design/methodology/approach The paper is based on an exploratory study in ten organizations. The data were collected in semi-structured i...
Article
Internal social media (ISM) or social intranets provide organizations with a communication arena in which coworkers can actively contribute to organizational communication. Coworkers are, however, far from impulsive and spontaneous when they communicate on ISM. A case study in a Danish bank found that coworkers considered carefully the consequences...
Article
This study explored how coworkers use internal social media (ISM) to contribute to the construction of organizational identity. The study analyzed 3 months of interactions among coworkers at a large Danish bank on ISM. In addition, 17 coworkers were interviewed to provide additional understanding about the online interactions. The study found that...

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Projects

Projects (4)
Project
Strategic internal communication can build trust, develop relationships and influence employee engagement, when it is transparent, authentic, and positive. An aim that might be reach through organizational listening and dialogue with employees. The question is whether trained journalists with journalistic mindset can bring something different to internal communication and help fulfill the ideals of transparent and trustworthy internal communication or whether trained journalists working with internal communication will be restrained by the organizational reality. An interview study with twelve journalists educated from Danish Media Schools working within internal communication in twelve different Danish organizations were conducted to explore how they work with internal communication and whether their professional values, mindset and approach in their perception made a difference to internal communication in their organization.
Project
The aim of the project is to explore how the idea of a social and dynamic intranet is introduced into a complex public institution
Project
The aim of the project is to describe and understand the many different communication roles employees act out in organizational contexts.