Vettriselvan R.

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Verified

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• Ph.D.
• Associate Professor at AMET University

Diversity and Inclusion: Harnessing the Power of Inclusivity for Business Success” examines how integrating diversity and inclusion (D&I) into business practices can drive competitive advantage and align with societal expectations. The chapter explores the strategic benefits of D&I, such as improved customer loyalty, enhanced innovation, and broade...

Digital technology has revolutionized schooling, developing new possibilities to sell cost-based totally learning and empower freshmen international. This shift emphasizes the combination of era to foster not only academic competencies however additionally private increase, social duty, and moral values. Empowering digital education entails creatin...

This chapter delves into how AI and learning analytics are reshaping distance learning by enabling a more personalized, adaptive, and data-informed educational experience. AI-driven tools allow educators to analyze student behavior, engagement, and performance, facilitating timely support and targeted interventions that enhance learning outcomes. L...

The integration of artificial intelligence (AI) and learning analytics (LA) into distance learning programs, focusing on effective implementation strategies for educators and institutions. As distance education becomes increasingly prevalent, leveraging AI and LA can enhance personalized learning experiences, improve student engagement, and optimiz...

The availability of video services online has increased lately. Service suppliers nevertheless struggle to deliver high-quality video broadcasting, though, as a result of the programming effectiveness issue and the significant end-to-end latency variations caused by the multiple paths algorithms 324that are now in use. Networks are anticipated to b...

This chapter examines the integration of green marketing within the healthcare sector, focusing on how digital platforms can be leveraged to promote sustainability and responsibility. As healthcare organizations increasingly rely on their online presence, they have a unique opportunity to adopt environmentally conscious marketing strategies that al...

This chapter delves into the critical role that strategic collaborations and AI-driven globalization play in advancing healthcare startups. It examines how integrating artificial intelligence into medical innovation can significantly enhance the capabilities of startups, enabling them to scale and compete globally. The chapter highlights the import...

This chapter explores the critical role of intercultural communication training in translator education, emphasizing its significance in cultivating cultural competence among future translators. As globalization increases the demand for effective communication across diverse cultures, it is essential for translators to not only master linguistic sk...

This chapter explores the transformative impact of artificial intelligence (AI) and cloud-native software on the banking sector. It examines how AI enhances customer service, fraud detection, and risk management through technologies like virtual assistants and predictive analytics. However, these advancements introduce ethical challenges, including...

This chapter explores how in-service teachers can effectively develop and apply Pedagogical Content Knowledge (PCK) across various subjects—mathematics, science, social sciences, and language arts. PCK, which merges subject matter expertise with tailored teaching strategies, is crucial for enhancing educational outcomes. The chapter reviews current...

Aeroponics, a soilless cultivation technique, is gaining momentum as a transformative solution in modern agriculture. This chapter explores its commercial applications, focusing on its ability to revolutionize traditional farming and support sustainable food production. By delivering nutrients directly to plant roots in a controlled environment, ae...

This chapter examines the significant impact of artificial intelligence (AI) on medical 38 education, focusing on advanced text analysis, simplification, classification, and synthesis techniques. As healthcare information becomes increasingly complex, AI tools can enhance students' learning experiences by making intricate concepts more accessible....

The evolving landscape of healthcare marketing, integrating green marketing principles has become crucial for advancing sustainability and ethical practices. The chapter explores the intersection of green marketing and the healthcare sector, emphasizing how sustainable marketing strategies can enhance environmental responsibility and improve organi...

In the era of Industry 5.0, healthcare small and medium-sized enterprises (SMEs) face both unprecedented challenges and opportunities. This chapter explores how these businesses can leverage innovation and digital marketing to build resilience and stay competitive. Industry 5.0 emphasizes the collaboration between humans and smart technologies, wit...

Early marriage, defined as marriage occurring before the age of 18, has significant health implications that affect individuals throughout their lives. Based on life course approach, this chapter investigates the health risks associated with early marriage, emphasizing both immediate and long-term consequences. It highlights increased vulnerability...

The integration of cloud technology is transforming the educational landscape by facilitating personalized learning and adaptive systems. This chapter examines successful case studies showcasing the impact of cloud-based solutions, including Learning Management Systems (LMS), AI-driven analytics, and collaborative tools on educational outcomes. Not...

This chapter explores how technology and entrepreneurial innovation enhance supply chain efficiency. It highlights the transformative impact of advanced technologies such as cloud computing, data analytics, and IoT on supply chain operations, improving responsiveness and reducing costs. The entrepreneurial orientation is emphasized as a key driver...

In increasingly sophisticated urban environments, smart cities emerged as a focal point for innovation and sustainability. This chapter investigates the role of education in fostering sustainable urban futures through curricula that respond to the dynamic needs. The convergence of technology, pedagogy, and sustainability within educational framewor...

This chapter examines the integration of Corporate Social Responsibility (CSR) with marketing and financial strategies, focusing on the role of leadership in promoting sustainable development. It explores how transformational and ethical leadership can align CSR with marketing practices such as green and cause-related marketing, and financial strat...

The convergence of blockchain technology with artificial intelligence (AI) and machine learning (ML) has significantly transformed data analytics within Cognitive Internet of Things (CIoT) systems. This chapter investigates the critical performance metrics and evaluation methods necessary to assess the impact and effectiveness of AI/ML-enhanced blo...

The chapter examines the effects of digital technology addiction on physical and mental health across different generations. As smartphones and internet usage become increasingly prevalent, the rise in addiction has led to significant health concerns, including anxiety, depression, sleep disturbances, and physical ailments such as eye strain and mu...

As higher education increasingly adopts online and distance learning models, maintaining quality in these programs is essential. This chapter, “Virtual to Valuable: Enhancing Quality Assurance in Online and Distance Learning Programs,” explores the strategies needed to ensure and elevate quality assurance in virtual education. It reviews key framew...

This chapter explores how Artificial Intelligence (AI) is transforming healthcare through precision medicine, personalized treatment plans, and network-based solutions. AI enhances precision medicine by analyzing large datasets to customize treatments for individual patients. We discuss how AI, integrated with healthcare networks, improves patient...

This chapter examines the shift from traditional employment to entrepreneurship, focusing on hybrid entrepreneurs who balance conventional careers while launching their own ventures. It explores the motivations, challenges, and opportunities of this transition, emphasizing the critical skills and education required for success. Through real-world e...

This chapter explores the integration of service delivery and citizen-centric approaches in the management of public administration within higher education institutions. It emphasizes the importance of student-centered and community-focused strategies to improve service quality, inclusivity, and stakeholder engagement. By adopting these approaches,...

Effective public financial management (PFM) is essential for the sustainable operation and advancement of higher education institutions. This chapter delves into innovative strategies for enhancing PFM within higher education, emphasizing the need for increased efficiency and accountability. It explores best practices in budgeting, resource allocat...

Women are the weaker section in rural Tamil Nadu due to social stigma. Most of the women population in rural area engaged manual work only. Theni district is a one of the economically backward southern district of Tamil Nadu. Construction sector is the one of the major contributor to provide employment next to agriculture and textile industries. Th...

Cognitive motivation is a theory of motivation that states that behavior is an active result of the analysis and processing of available information, rather than an innate and mechanical set of rules that the mind uses to respond to situations. The theory assumes that behavior is based on a process of thought rather than on a preprogrammed set of m...

Since independence Indian society travelled a long way to reach the remarkable place in the modern world by its own culture and tradition. In India, Women constitute nearly half of the population and play a major role in the economic growth aspects of the family and nation by their unconditioned support in different aspects especially in the techni...

Tobacco is the major money crop of Malawi and it contributed the maximum of the national income. Malawi is the major contributor in the tobacco production of the world and many of the cigarette companies are using the burley leaf tobacco produced in the Malawian farm due to its rich taste and quality. Tobacco is a major smoking device used by milli...

Education is a process of preparation for future life (John Dewy). This study tries to find out the future aspiration for adolescents in the study area. Aspiration is an individual inner cry to reach the high line in life. It is an attitude of burning fire flame within us that will help to climbs up. As such, factors that influence of high aspirati...

The article aims to study the usage of Electronic Data Interchange (EDI) in the field of shipping and logistics sector which includes freight forwarding business, logistics sector, the movement of cargoes through sea which is typically called as sea freight, usage in customs operations, port operations and so on and so forth. The usage of EDI in va...

Women are the marginal group of the society from the ancient period especially in India. Spinning units are the most prominent wok place for the marginalized women of Indian society. They are earning very less amount of salary when compared to the other sector due to lack of economic opportunities and the material price. Dindigul district is the on...

A survey conducted among top auto makers in India highlighted the fact that technology is widely sent to be a supply chain enable, reducing inventory levels and stocking, shortening lead times and fostering as sprit of collaboration with suppliers and dealers. IT Managers indicate lack of alignment between business goals and it implementation plans...

Estimate by different National and International organizations stated that there are more than 20 million Indian children‟s are employed in some productive, hazardous and unhygienic occupation. A number of reasons attributed for this growing menace. Poverty and school dropouts are the two most causes for this problem. 70 child labourers working in...

Every human being has the right to access live in an environment with minimum health risks and to have right to use the services that can prevent or alleviate sufferings, treat diseases, promote good health throughout the individual’s quality of life. Females living in middle income countries are being denied these basic human rights. The problems...

Social exclusion in India has several dimensions. Indian society is characterized by a high degree of structural inequality based upon the organization of people into caste and ethnic groups. Caste system is the social organization of Hindus who comprise more than 80 percent of the Indian population. Race and caste have however dominated the discou...

Mechanical engineers are the major contributors for all the fields of recent decade's economies. Mushroom growth of engineering education institution more mechanical engineering students were completed their course and entered into the job market and facing the unemployment problems. Most of the mechanical engineering people were started their own...

Energy consumption at household sectors various widely not only among the rural and urban areas, but also across various income classes. Govt. of India has come out with a host of conservation and management policy frame work in respect of house hold energy. Energy scarcity and power shortage are the major problem in present condition of Tamil Nadu...

There are many studies that have made efforts to establish relationship between finance and economic growth. There are studies that considered aggregate bank credit and economic growth as denoted by growth in GDP in a broader perspective. But studies that focused on finding the relationship between the quantum of bank credit and the extent of indus...