Vesna Damnjanovic

• PhD Marketing and Sales Management
• Managing Director at University of Belgrade

Marketing is important in modern business conditions for profit-oriented organisations and is undoubtedly one of the decisive factors for its long-term sustainability. The dynamic development of marketing strategies and tactics should be accompanied by adequate development of corresponding financial performance measures. The subject of this paper i...

In the era of the fourth industrial revolution, digital marketing is pivotal for business growth, especially for large enterprises. Recognizing the significance of human factors in digital strategies, there's a growing inclination towards human-centered approaches. This trend is reflected in the development of products customized to human needs, in...

Limited access to credits by small and medium size enterprises and entrepreneurs (SMEEs) is a major barrier for the development of small-scale ventures and the growth of an economy. Microfinance institutions (MFI) are seen by both scholars and practitioners as a viable alternative for financing SMEEs. This paper aims to collect the evidence on the...

Purpose Management education has received an immense amount of attention from both scholars and practitioners in the last few decades. Most research efforts have aimed at improving classroom education processes, programs and outcomes. Only a limited amount of research has focused on extracurricular activities such as mentoring top talented students...

This chapter will provide a description of affiliate marketing models, their advantages and disadvantages. A lot of companies use affiliate marketing models for providing better consumer acquisition and sales results in online arena recommending to other companies or users their products or services. The authors present business case of Catena Medi...

This chapter will provide a description of affiliate marketing models, their advantages and disadvantages. A lot of companies use affiliate marketing models for providing better consumer acquisition and sales results in online arena recommending to other companies or users their products or services. The authors present business case of Catena Medi...

The development of the cyber economy is becoming a guarantor for the national competitiveness of countries. However, many developing and emerging economies do not possess the corresponding preconditions for its formation. The purpose of this chapter is to describe the necessary conditions for the transition of developed and developing countries to...

Improving the cooperation of the three Triple Helix pillars is always a challenging task, especially in the developing economies. Literature review shows that there are various ways for developing cooperation of the Triple Helix actors. In this paper, the authors present a novel approach to a successful cooperation of Triple Helix actors that origi...

Production planning in an underground mine plays a key activity in the mining company business. It is supported by the fact that mineral industry is unique and volatile environment. There are two uncertain parameters that cannot be managed by planners, metal price, and operating costs. Having ability to quantify and incorporate them in the process...

This paper describes the importance of developing key accounts as important business customers in organizations in Serbia. The paper presents the theoretical development of the emergence of the concept to key account in organizations that emerged due to dynamic changes in the market. Financial and marketing indicators are especially explained. A su...

The main aim of this research paper is to present experience of the students who participated in international business case competitions from Serbia. The findings indicate the six main benefits for students at case competitions are: skills improvement, knowledge, contacts, self-realization, employment opportunity and the role of mentor. Additional...

This paper presents guidelines for developing cases and teaching notes for marketing classes in higher education. Cases are often used in problem-based learning, where students are placed in a problem or decision-making situation and are encouraged to take the role of problem solvers. The recommendations for case writing are based on analysis of hi...

Th e main aim of this research paper is to identify the different perspectives of students and teachers from two SEE countries on the case learning method in local case study competitions. This research investigates the benefits and challenges of participating in case study competitions for students and mentors. Previous research is extended to inc...

Introduction/Objective. The aim of this paper was to highlight and understand factors that influence the quality of healthcare services in Serbia in private and public health institutions. Methods. The data was collected during May of 2017 and June of 2017 through an on-field questionnaire. Out of 500 questionnaires in total, 406 were completed and...

The main aims of this research paper are to identify, compare and contrast different perspectives of students from Serbia and Croatia regarding their perception of the case learning method. This research study investigates student benefits, problems and the most difficult tasks in strategic marketing competition, using the case study as an interact...

Technological entrepreneurship as a contemporary entrepreneurial concept helps in the development of a global economy through development of new companies and new working positions. The importance of this area has grown through development od IT community as well as development of new product and services in the area. The increase of capital that i...

Book about applying case study method in Marketing - guide for students, lectures and company representatives, benefits for organizing case competition, 10 cases. Author of the book successfully coaches student case study team from FON-University of Belgrade who won leading global case competition in the world. and organized global case competition...

Purpose: This paper aims to recommend guidelines for organizing a business case study competition as an innovative approach that can contribute to the better positioning of business schools and universities globally. Design/methodology/approach: The study was designed to investigate secondary data from the world prestigeous case study competitions,...

This paper investigates the perception of Belgrade from perspective of people living in Serbia. The results show that promotion has not been as successful as hoped, and that Belgrade is still not seen as a modern city among the respondents. Quantitative survey has been applied with 458 respondents. The findings have identified Belgrade as the Europ...

Primary goal of the contemporary companies imposes monitoring of customer needs and appropriate responses to them, in order to achieve a significant competitive advantage in terms of profit growth and increased market share. In this sense, it can be concluded that the adaptation of supply accordingly to consumer needs presents a very significant co...

http://www.indianjournals.com/ijor.aspx?target=ijor:pr&volume=15&issue=1&article=001

Purpose The purpose of this paper is to identify, compare and contrast different perspectives of Serbian residents and diaspora regarding Serbia brand identity. Design/methodology/approach Attitudinal statements for research design of study were collected within a period of 12 months from national media (TV and newspapers) and ten focus groups. Mu...

The subject of this paper relates to the determination of interdependent relationship of the key elements necessary for the positioning of brands in the banking market in Serbia. The main goal of this paper is to analyze the way in which managers of banks in Serbia perceived brand positioning of banks in which they work, and the value of the custom...

Objective: In order to better understand manager attitude in health care organization in Slovenia, Macedonia and Serbia we analyzed and compare their goal statement which are oriented internal (on employees) or on external perspective (patient attitude). We also summarized the differences between countries in achieving patient satisfaction and nece...

In 2011 students from the Faculty of Organizational Sciences won the top ranking schools at the regional final at The Hult Global Case Challenge in London. The new type of case study, named the case study methodmm, uses the experiences and best practice to bring business reality to Marketing Management courses and to encourage communication and exc...

Subject area Marketing. Study level/applicability This case study can be taught in a marketing course MBAs students: (communication trends analysis, sales models analysis, strategic marketing decision). It can also be taught in a sales management course with focus on sales process analysis and financial risk analysis. Students should use quantitat...

In this paper we described the how employees from sales departments in companies in Serbia used CRM software. We implemented quantitative research on the field and used questionnaire as a research instruments. Findings indicated on application of different types of CRM sofware and using the internal electronic communication tools to different hiera...

Over the recent years customer satisfaction program as a tool for patient satisfaction has been recognized as an important issue in healthcare services. The aim of this preliminary study was to explore an influence of healthcare institution managers' approach and attitudes to marketing and public relations activities (communication activities), in...

v e s n a da m n j a n ov i ´ c University of Belgrade, Serbia m i l e n a k r av i c Master student at the e m u n i University, Slovenia ta r e k a b d u l r a z e k Master student at the e m u n i University, Slovenia This paper presents the influence of the future role of tourism, which is related to the branding strategy of the Mediterranean r...

This paper examines the impact and role of models for evaluation in sales department through various companies. Recent research has suggested that the one of most difficult tasks for the sales managers is evaluating the performance of salespeople under their control. We will describe behaviour based and result based models and give the comparation...

The purpose of this paper is to discuss the planning process of integrated marketing communication. The integrated marketing communication has become more important for managing the marketing process. Companies evaluate the impact the messages on customer attitudes and responses and adjust their marketing communication plans accordingly. Planning p...