Veronica Yepez-Reyes- PhD
- Professor (Full) at Pontifical Catholic University of Ecuador
Veronica Yepez-Reyes
- PhD
- Professor (Full) at Pontifical Catholic University of Ecuador
About
32
Publications
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Introduction
Full professor at the College of Communication, Linguistics and Literature, Pontificia Universidad Catolica del Ecuador. I earned my PhD in Humanities from the University of Southern Denmark within the doctoral program of Media, Technology and Social Interaction. I am particularly interested in the field of communication for social change, participatory communication, service-learning in community-based projects, digital interaction and multimodal analysis of meaning-making in digital contexts.
Current institution
Publications
Publications (32)
Las entrevistas, fundamentales para el ejercicio periodístico y la investigación cualitativa, capturan el significado profundo del pensamiento de la humanidad. En 2023, las herramientas de inteligencia artificial (IA) se popularizaron, y vimos que se las empezó a usar en la grabación, transcripción y subtitulado de discursos. El objetivo del estudi...
The digital era in which we live hosts at least four generations according to the mainstream social generational classification that has been adopted worldwide. This classification allows us to recognize ourselves as members of a particular generation corresponding to a span of time. However, the milestones and shared historical events that glue a...
Como metodología activa en la educación superior, el Aprendizaje-Servicio (ApS) se ha posicionado con mucha fuerza en el argot de docentes universitarios que ven en ella una forma de promover y desarrollar acciones en pos de la creación de una masa crítica y propositiva en la universidad que mejore las prácticas que vivencian los aprendizajes áulic...
Due to the COVID-19 pandemic, digital interactions ceased to be “just another form of communication”; indeed, they became the only means of social interaction, mediated and driven by information and communication technologies (ICTs). Consequently, working in a digital context switched from being a phenomenon to be studied to the primary means of so...
Communication research is a fundamental issue, inspired by Christian values at Pontificia Universidad Católica del Ecuador (PUCE). The strain between practitioners and academics of the field dims through communication research. It provides mutual rewards when research comprises teaching, learning, and performing in situated contexts and, systematic...
From health care to education, the affordances of augmented reality (AR) have been reported from countless experiences worldwide. While virtual environments refer to synthetic environments, AR superimposes digital 2D objects or 3D models in the physical world. This paper discusses two AR experiences with hijacking murals in two different locations...
El Aprendizaje-Servicio (ApS) es una metodología de experiencial que se aplica en múltiples campos, uno de ellos es el Taller de Cerámica sobre el que se enfoca este artículo. El Taller de Cerámica surge como un instrumento mediador entre la comunidad de Guayama Grande, en el páramo andino de Chugchilán, en Cotopaxi, y la universidad. Aquí, durante...
Community engagement projects create an avenue for university students and faculty to interact with local communities. These endeavors place together groups with different worldviews, cultures, and languages. Service-Learning ( sl ) has acquired novelty in academic circles; however, there has been limited research analyzing what happens with interc...
Service-Learning is the methodology used for this intercultural encounter with a number of communities in the Andean páramo of Chugchilán with students from Medicine, to Communication, Visual Arts and Literature.
Los proyectos de servicio comunitario universitario procuran articular la docencia, la investigación y la vinculación para dar respuesta a complejas problemáticas sociales. Sobre esta base, en la Pontificia Universidad Católica del Ecuador se propone un modelo de servicio a la comunidad interdisciplinario, que se construye a partir de cuatro elemen...
Service-learning, as a form of experiential learning, allows universities to work hand-in-hand with local communities, addressing their needs and expectations and putting into practice professional skills acquired by the students. This article reports on two service-learning experiences of communication students and faculty of Ecuador and Ohio, Uni...
Community engagement projects are designed to allow students to develop “real-world” experiences during the learning process. This article is a detailed account of a Service-Learning (SL) experience of 19 Communication students and 2 teachers from Pontificia Universidad Católica del Ecuador with the communities of Sigchos and Chugchilán, in the Cen...
Community engagement projects are designed to allow students to develop “real-world” experiences during the learning process. This article is a detailed account of a Service-Learning (SL) experience of 19 Communication students and 2 teachers from Pontificia Universidad Católica del Ecuador with the communities of Sigchos and Chugchilán, in the Cen...
University crush pages are a type of informal user-ended media in which a subjective turn overflows these communication channels, where facts and data seem of less importance than feelings, introspection, and action. This study aims to understand how participation in these pages actually “crushes” institutional and hegemonic power. It questions how...
Este artículo estudia la subjetividad política en la campaña electoral por la Alcaldía de Quito 2019, guiado por la pregunta, ¿qué temáticas abordan en Twitter los/las 18 candidatos/as para influir en la subjetividad de sus potenciales electores? El estudio aborda el análisis del comportamiento como un fenómeno discursivo, en la relación sujeto-com...
En el Ecuador existe una relación especial entre instituciones de educación superior y organizaciones de la sociedad civil, especialmente con comunidades urbano marginales y rurales, que busca promover un futuro transformador. Las instituciones
de educación superior además de generar conocimiento, son responsables de transferirlo hacia la sociedad....
Las funciones sustantivas de la Educación Superior son la docencia, la investigación y la vinculación con la colectividad. Sin embargo, esta última, y sus nexos con investigación y docencia, suelen ser los grandes ausentes en distintos espacios académicos, en donde se privilegia a las otras dos funciones por sobre la vinculación, pese a que esta co...
Community outreach: a best practice proposal
The essential functions of higher education are teaching, research and linkage with the community. However, the latter and its bonds with research and teaching, tend to be the great absentees in the different academic areas; the first two functions prevail over linkage with the community, despite the fac...
Social imaginaries refer not to something unreal or fictitious existing only in the mind of an individual, but to the shared frameworks within which people organise their collective social world. In the ubiquitous presence of the internet and the extended use of information and communication technologies (ICTs), market-oriented globalisation imagin...
Hacer vinculación no es fácil, es un trabajo duro, muy sostenido, poco reconocido en el mundo académico, pero con profundas satisfacciones al sabernos miembros de una comunidad que comparte un interés común: el bienestar de todos y todas.
El intercambio y la transferencia de conocimiento es una forma de evidenciar ese trabajo mancomunado por el des...
Construir una metodología propia de análisis multimodal fenomenológico plantea una serie de desafíos, en tanto requiere anclarse en metodologías existentes, pero supone la generación de insumos nuevos y apropiados al entorno local. En el Ecuador, existen pocos estudios que analicen el impacto de los fenómenos sociales, políticos y noticiosos en los...
Social imaginaries are frameworks within which people organise their collective world; where imagination, not simply reason, plays a part in the construction of social practices. Through a grounded theory approach, this article asks whether and how social imaginaries of global fairness are present in connective action, a type of digital interaction...
There are unfathomable barriers to access technologies for multi-platform interaction
projects that allow social dialogue and its praxis –in the freireanii sense of reflection and
action– on the sidelines of the culture industry. Transmedia storytelling urges for connection and digital convergence. On the one hand, it takes for granted stable inter...
El aprendizaje móvil (M-learning) se beneficia de la ubicuidad de las TIC, en consecuencia “rompe” con las barreras de espacio y tiempo, fomentando la conexión e interacción "en movimiento". La comprensión del M-learning se enfoca en la manera cómo esta metodología de enseñanza puede conducir al aprendizaje significativo. El objetivo de este artícu...
Participation in community engagement programs is mandatory for Ecuadorian higher education, building on a threefold strategy of: learning, research and community outreach. However, this strategy is frequently lopsided, giving less significance to the latter. This paper intends to unfold two paradigmatic cases that link applied research and service...
Esta discusión, más llena de interrogantes que de certezas, es un acercamiento al estado del arte del periodismo inmersivo y a los consecuentes desafíos ontológicos, tecnológicos, narrativos y profesionales –éticos, formales y prácticos– a los que se enfrenta a causa de su naturaleza innovadora, disruptiva y provocadora.
Mobile learning or M-learning, regarded as a specific field of electronic learning, is considered to stem from the affordances of computer-mediated communication. In this way, it fosters connection and interaction “on the move”. M-learning benefits from the ubiquity of information and communication technologies (ICTs), consequently it is not bounde...
Este artículo se basa en la metáfora del rizoma propuesta por Gilles Deleuze y Felix Guattari para analizar la estructura que mejor describe a la interacción digital promovida por las redes de organizaciones de movimientos por la justicia global. Un tema central en este análisis es la comprensión de la comunicación para el cambio social sustentada...
This article builds on Gilles Deleuze and Felix Guattari rhizome metaphor, for the analysis of the structure that best describes digital interaction promoted by global fairness organizations. A key issue in the analysis is the understanding of communication for social change sustained on digital interaction, which is defined as the multi-ways commu...
I dette kapitel analyseres organiserede sociale bevægelsers digitale interaktion
i form af deres flervejskommunikation på sociale mediesites.
Vi begynder med at se på organiserede sociale bevægelser fra det, man
i analogi med web 2.0 kan kalde et “advokering 2.0-perspektiv”. Dernæst
laver vi med inspiration fra Deleuze og Guattari en rodvækstanalys...
"Indigenous and traditional peoples in Ecuador are demanding that shrimp aquaculture companies be penalized for seizing mangrove areas. The recent Decree 1391 completely ignores current legislation, and rewards the shrimp aquaculture industry that has destroyed the mangroves and deprived local communities of their sources of life and livelihood."
Questions
Questions (2)
I am a PhD student using qualitative research methodology. I am collecting web-mediated data from webpages and social media (Twitter / Facebook), to analyse in Nvivo 10. However, I need to edit the captured information and Nvivo doesn't allow me to do this. Any tips and suggestions will be appreciated.
I am interested on how social imaginaries can emerge from the web-mediated discouse of third sector organizations and will like to follow their social media. Shall I create a new profile for myself just for research purposes, or will that be perceived as "hiding" myself and being dishonest with the organizations followed? What do you think about this?
