Vera Pedragosa

Vera Pedragosa
  • Phd Sport Science - Associate Professor
  • Professor (Associate) at Autonomous University of Lisbon

About

25
Publications
13,060
Reads
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257
Citations
Introduction
Interested in research on consumer behaviour in fitness industry, author of scientific papers, book chapters and communications at peer-reviewed conferences and ad hoc peer-review in scientific journals. Coordination and participation in research projects, invitations to scientific conferences, fundraising for research projects, participation in scientific committees and organizations.
Current institution
Autonomous University of Lisbon
Current position
  • Professor (Associate)

Publications

Publications (25)
Article
O perfil do profissional de Educação Física passa por mudanças significativas ao longo dos tempos, exigindo um profissional com características empreendedoras, não somente para ter um negócio próprio, mas também para desenvolver propostas em locais que exerça a função de colaborador. Partindo desse princípio, este artigo tem como identificar a infl...
Article
The aim was to analyse how the sales plan influences member satisfaction in fitness centres (FC). The sample consisted of 115 members of a FC, the data was analysed using SPSS version 28.0 and simple linear regression was used for the statistical treatment. The results showed good internal consistency (α=0.83) and the perception of the sales plan e...
Article
Purpose This study aims to analyze the precursors of high and low intrapreneurial intentions among fitness center employees, considering various variables (gender, age, organization size and job satisfaction). Design/methodology/approach The study involved 166 fitness center employees of the Portuguese fitness center. The study used a two-part que...
Article
Full-text available
Purpose- Despite to useful relevance to better understand how group-level identity develops, few studies have explored the identity theory in the esports field and, in particular, considering the impact of a fan's role identity. The current study aims to explore esports fan role-identity visa -vis the relationship with the sponsor and the sponsee s...
Article
Full-text available
The article aims to identify the influence of co-creation on trust and loyalty in Personal Trainer services. A survey was conducted with 120 respondents. The statistical technique used was Structural Equation Modeling (SEM), by which the conceptual model was tested. The studies about the co-creation concept have been presenting a rise in publicatio...
Article
Full-text available
A figura do diretor técnico foi introduzida na lei em 2012, mas pouca investigação foi produzida para compreender como tem desenvolvido a sua ação. Este estudo pretendeu analisar as perceções dos técnicos de exercício físico (TEF) sobre i) a importância das funções dos diretores técnicos (tal como definidas na lei), e ii) a forma como os diretores...
Article
Purpose The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in fitness centres. Design/methodology/approach Two studies were designed. In Study 1, data were collected from fitness centre members...
Article
Full-text available
Currently, the use of technological devices for monitoring physical activity and in other mobile applications is widespread among sports users and is continuously growing. The aim of this study was the validation of the reliability of the use of Wearable Fitness Technology (WFT) in the context of fitness through quantitative analysis. Data collecti...
Article
Purpose The purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer satisfaction. Design/methodology/approach The present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model. All the hypo...
Chapter
Perante as dificuldades e os novos desafios que a COVID-19 trouxe para o desporto mundial, é de extrema importância, para o futuro da gestão do desporto, analisar e refletir sobre esta crise. A ideia central destas crónicas é problematizar os vários aspetos da situação complexa que, do nosso ponto de vista, têm diretamente a ver com a natureza do d...
Chapter
The central aims of this chapter are threefold. The first objective is to give a brief outlook of how sport is organized in the public, private and voluntary sectors in Portugal. In general terms we will present the bureaucratic configuration of the sport system characterised by the rules and legislative framework dominated by the public agencies....
Article
Full-text available
Previous studies have suggested that consumption-related emotions are important to understand post-purchase reactions. This study examines the relationship between fitness consumers' emotions and overall satisfaction. After an initial step of free-thought listing and content validity, followed by a pre-test, a survey was conducted among consumers o...
Article
Full-text available
The study of satisfaction has been the focus of much research in the area of marketing, in particular, on the nature of the relationships fostered by satisfaction between the service and the consumer. In the present study, global satisfaction, measured in the long term, is evaluated with respect to three constructs: expectations, facilities and loy...
Article
Full-text available
A proliferação de health clubs desencadeou uma forte concorrência, o que incentiva uma crescente exigência de mais e melhor qualidade numa sociedade onde a informação é constante. As equipas de gestão têm de ser formadas com profissionais capazes de definir e desenvolver estratégias no sentido de responderem com eficácia aos problemas que surgem ne...

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