Veena Shenoy

Veena Shenoy
ISBR Business School · Department of Management Studies

State President Sustainable Development Goals Council WICCI: Women Indian Chamber of Commerce and Industry

About

35
Publications
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414
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Introduction
Professional with a demonstrated history of working in the education management industry and Research and Advisory. Strong education professional with a Masters in Commerce, Masters in Business Administration, PG Diploma in Personnel Management and Industrial relations focused on Human Resources Management, and Ph.D. from the National Institute of Technology Karnataka, Surathkal Mangalore. She represents the Women Indian Chamber of Commerce and industry as State President for the SDGs Council.

Publications

Publications (35)
Article
Neuromarketing is an emerging field that connects disciplines such as psychology, science, neurology, marketing, and neuroscience with economics. The main goal of neuromarketing is to explore how the brain is physiologically affected by various marketing strategies and advertising tools. The article discusses various Neuromarketing techniques and t...
Article
Full-text available
Purpose -The purpose of this study is to explore the influence of cultural environment factors in creating employee experience and its impact employee engagement. Design/ Methodology /Approach: This study is descriptive in nature and deductive reasoning is used. Findings: The study reveals that there is strong significance relationship between orga...
Article
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Purpose: The purpose of this study is to examine workplace gamification in the HR process. Moreover, to explore the impact of workplace gamification on employee engagement and experience. Design/ Methodology /Approach: The current study is qualitative. The views of HR practitioners from Deloitte, TCS, Wipro, and Continental are taken through a tel...
Article
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Purpose: The purpose of the current paper is to understand and examine the common biases found in the workplace and their impacts on decision-making. Design/ Methodology /Approach: This study is descriptive, and practitioners' views are considered to understand and examine the common biases found in the workplace. Findings: Unconscious bias can ha...
Article
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Purpose: The purpose of this paper is to understand and examine the factors hindering the projects from getting completed in the IT(Information Technology) sector. Methodology: Quantitative research approach is used to collect the data from IT professionals working in IT sectors in Mumbai and In Bangalore. 40 responses were collected from IT profes...
Article
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The article is an study on employer branding strategies in Indian Manufacturing sector.
Article
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Purpose – To study the current approaches to Business Excellence, Quality Management Systems, brief History of evolution of Quality and provide the theoretical contribution by comparing western thought with Vedic Indian thought. Methodology / Approach – The study included Business Excellence Frameworks such as MBNQA, EFQM and Deming Prize from USA...
Article
The purpose of this paper is to examine the impact of physical environment on employee commitment with a moderating role of work autonomy. The questionnaire was formed on the basis of previously validated methods. 269 employees from various information technology (IT) companies were interviewed. Confirmatory factor analysis (CFA) is used to establi...
Article
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This paper aims to understand the ideologies, intent, and reasoning that prompt the millennials to take or shun the vaccine. The study incubates Rural, Urban and Religious sentiments that affect the preferences of inoculation, modify our decision-making process toward mass immunizations, and contribute to vaccine waste in many areas. We hope to con...
Article
Full-text available
The purpose of this paper is to understand the ideologies, intent, and reasoning which prompt the millennials to take or shun the vaccine. The study incubates Rural, Urban and Religious sentiments that affect the preferences of inoculation, modify our decision-making process toward mass immunizations, and contribute to vaccine waste in many areas....
Book
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Vishleshan - Post-Covid 1.0 is a collection of articles from various aspects of Management. Covid-19, pandemic struck globally and India also had to go for a lockdown from 24th March 2020 up to 20th May 2020. Post lock down the economy was hit badly and had affected various businesses. This book Post Covid Practices 1.0 brings out the research and...
Article
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The purpose of this study is to examine the perception of faculties and students in Bangalore city about teaching, learning, and quality of life during this COVID 19 pandemic. The study is deductive in nature. In the study quantitative research technique is used by collecting responses from faculty and students of different demographical base. The...
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This exploratory research studies the barriers to the implementation of Quality Management Systems in MSME Organizations in India. The key stakeholders identified for MSMEs are Leadership, Workforce, QMS, and BE Practitioners and Customers. The methodology adopted is a Qualitative Analysis by Questionnaire followed by a General Inductive approach....
Article
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Purpose: To understand the concept and impact of knowledge Management in IT sector Methodology: Quantitative analysis has been done by making use of hypotheses testing. Literature review of past research papers on this field to understand the holistic concept of knowledge management in enhancing IT sector performance. Finding: Finding includes...
Conference Paper
Full-text available
Purpose: To understand the concept and impact of knowledge Management in IT sector Methodology: Quantitative analysis has been done by making use of hypotheses testing. Literature review of past research papers on this field to understand the holistic concept of knowledge management in enhancing IT sector performance. Finding: Finding includes that...
Article
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Purpose: The purpose of the current study is to examine the factors influencing E-word of mouth and to examine the impact of E-word of mouth on buying patterns of consumers towards the product "Samsung 7 in 1 (32cm) HD LED Smart TV". Methodology: This study is qualitative in nature. The inductive reasoning method is used with 148 data points from A...
Article
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Change is crucial for institutions in a growing and highly competitive environment. COVID 19 pandemic made a revolution in Indian higher education institutions by adapting to technology in the classroom. The purpose of this paper is to understand the technology adoption, teaching, and learning process towards virtual classrooms during Lockdown due...
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To study the domains related to Talent Management and how it helps to retain current potential in order to reduce employee turnover. Quantitative analysis has been done by making use of business intelligence tool IBM SPSS to draw quantifiable and data driven inferences. Data has been collected from more than hundred professionals who have diverse e...
Article
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Abstract Purpose: The purpose of this study is to understand users' and non-users' perceptions of virtual strikes via a social media platform like Twitter, a ban on 59 Chinese apps in India. Design / Methodology / Approach: The present research is qualitative in nature. Users' and non-users' views deemed twitter-like across social media sites. This...
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The present study examines how the Analytic Hierarchy Process can be deployed by the firms to develop their sales & distribution strategies while using the organized retail sector as a platform to merchandise the product. The study has examined the effectiveness of the distribution & execution strategy of Coca Cola India (CCI), on four major retail...
Article
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The purpose of this paper is to understand the technology adoption, teaching and learning process, student engagement and faculty experience towards virtual classrooms during Lockdown due to COVID 19, India. Inductive reasoning used in this study and qualitative research methods are used to collect the data from faculties associated with Higher edu...
Article
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Digitization is one of the most influential megatrends, at the beginning of the 21st century. Recent empirical studies show that the companies are still not prepared for digitization, neither in their strategies nor in their human resources systems. Human resources development today tries to address the digitalization readiness of employees. Digita...
Article
The purpose of this paper is to examine the impact of physical environment on employee commitment with a moderating role of work autonomy. The questionnaire was formed on the basis of previously validated methods. 269 employees from various information technology (IT) companies were interviewed. Confirmatory factor analysis (CFA) is used to establi...
Article
Full-text available
Developing countries like India PHCs are important because 85% of all health care needs can be managed effectively at the primary care level, and that cost of care is substantially lower. Most of the people in India, especially the poor, face the problems of seeking effective health care at a cost they can afford and at a distance they can travel....
Article
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Purpose-The purpose of this study is to examine the cognitive era of HR and to understand the antecedents of virtual employee experience. Design/ Methodology /Approach: This study is descriptive in nature and inductive reasoning is used. Findings: Cognitive Era of HR is era of employee experience, preferences. Employees experience is all about set...
Article
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Purpose-The purpose of this paper is to investigate the levels of complacency among management faculties in Pune and Bangalore and to examine the effects of demographics on them. Design/ Methodology /Approach: This study is empirical in nature with the use of deductive reasoning. Responses were collected from management faculties from different ins...
Article
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The understanding and improving the employee experience is critical for companies operating in a highly competitive global economy. Employee engagement is a challenge for every organization, in the past, at present and in the future. This study focuses on examining the antecedents of virtual employee experience and its relations with employee engag...
Article
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Winning the mind and hearts of employees is essential for the success and growth of organizations. Various factors influence the journey of employees at the workplace, and flexible working arrangements influence employee productivity, helps in engaging employees and commitment (Plaskoff 2017). This study helps in understanding the challenges faced...
Article
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Impact of Human resource management practices is a much studied topic on different dependent variables such as employee turnover, organizational performance etc. But very insufficient studies have been conducted on its impact on organizational effectiveness. This study was undertaken to fill this obvious gap. The main objective of the study was to...
Article
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India has become the second-biggest smartphone market in terms of active unique smartphone users, crossing 220 million users, surpassing the US market according to a report by counterpoint research 2016. The usage of smart mobile phones is an integral part of college life and culture. Most of the students whether higher learning students or low-lev...
Article
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Education system creates hope and it should never aim at creating mere hypes. Over a period of time many changes have occurred in different sectors of economy including the education system. Education sector unlike any other sector has seen many stages in its evolution. From Guru-Shishya system of conducting the class in open garden under the trees...
Article
Today there is urgent need for positive social change and we need to create a better world. Management education has a vital role to play in today's business environment. Holistic education is the practice of freedom for creativity and productivity. What worked in the past will not work in the future. Hence it is very essential to upgrade, customiz...

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