How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
How does the way people first interact affect communicative effectiveness? Does it matter if you meet someone via video-chat first or via text first? In Study 1, attitudes towards three common communication media were surveyed. In general, respondents preferred face-to-face interactions and messaging platforms over phone calls. In Study 2, particip...
The study examined the consequences of media multi-tasking involving Facebook and TV sitcoms. Experiment 1 had participants watch TV episodes of their choosing while interacting with Facebook, or on their own, and assessed their enjoyment of the episodes, their overall mood, as well as memory for the episodes. It also examined how these variables w...