Vanessa GB Gowreesunkar

• Doctor of Philosophy
• Associate Professor at Indian Institute of Management Sirmaur

In the ever-changing landscape of industries and institutions, the significance of research becomes increasingly pronounced, offering insights into pathways for advancement and growth. As we embark on this voyage through the domains of organizational dynamics, educational frameworks, and innovative strategies, we stand at the intersection of explor...

Purpose : The qualitative research paper delved into the dynamic interplay between food tourism and destination branding, aiming to understand how culinary experiences contributed to shaping the overall image of a destination. Design and Methodology : This study used a qualitative research design, conducting in-depth interviews with food tourists...

This book delves into tourist behavior and sustainable tourism, especially in the post-pandemic era. Amid the pandemic, Ukraine-Russia tensions, social shifts, geopolitical changes, and climate concerns, the tourism industry has witnessed significant shifts in travel patterns. The sector now grapples with newfound complexities driven by emerging to...

This book delves into tourist behavior and sustainable tourism, especially in the post-pandemic era. Amid the pandemic, Ukraine-Russia tensions, social shifts, geopolitical changes, and climate concerns, the tourism industry has witnessed significant shifts in travel patterns. The sector now grapples with newfound complexities driven by emerging to...

Purpose This research addresses the pressing need for comprehensive studies in the rapidly evolving field of city tourism. This study aims to understand the overall performance of the International Journal of Tourism Cities (IJTC), the structure of knowledge in city tourism research and the prevalent themes and trends arising from IJTC. Design/met...

Purpose: The aim of the study is to examine the impact of social media platforms on food tourist’s perception towards selection of food outlets. Theoretical framework: Social-media is plethora of information. When information is provided through social media, it also affects the choices and perception of the people. As customers are tend to influen...

This new volume, Post-Disaster and Post-Conflict Tourism, now going into its 2nd edition, takes an in-depth look at how global geopolitical tensions and global threats affect the tourism industry and offers tools and strategies for meeting these challenges. The book is updated with chapters that include new research, studies, and experiences, many...

From its outset, the specialized literature in tourism fields has adamantly focused on the fragility of the industry. As it is best known, service sectors are inevitably sensitive to external or internal threats. Over decades, tourism research explored different academic paradigms in quest of answers to a pungent question: what is the future of the...

This article explores how successfully emerging economies, especially India, can compete in the Medical Tourism (MT) sector. Increasing globalization in this price-sensitive industry presents a new competitive potential for emerging nations like India. The paper discusses the possibilities of MT for emerging economies, particularly India, which are...

Social media is widely used in the field of tourism. And without the role of technology, it is unimaginable to travel these days, it would be like candy without sugar. Thus, social media plays a vital role in marketing and promotion of food tourism. The focus of the study is to analyze the role of information technology in food tourism marketing an...

Tourism and Ecosystems services are inter-dependant and facing unique challenges. This book explores the challenges faced by destinations regarding the management and restoration of their ecosystem services. Responding to the effects of the Covid-19 pandemic, this book offers unique management solutions based on best practices from Europe, America...

COVID-19 impacted the tourism sector, and its ripple effect is equally evident in tourism academia at all levels. Since innovation in tourism pedagogy is considered an epicentre of quality education, this study proposes an integrated model to identify the degree of pedagogical innovation adapted by tourism educators. The model is an amalgamation of...

India is one of the countries with the highest social media usage. According to Statista, India has over 680 million active users on social media platforms such as Facebook, WhatsApp, and Instagram. As a result, this situation has tremendous potential for using this network to grow numerous sectors in India, including tourism. The goal of this stud...

One of the prime challenges arising from the rapid rise of tourism in developing countries is how to plan destinations effectively in order to maximize advantages to local people while reducing negative tourism impacts. As a result, ecotourism can be viewed as a medium for sustainable community development and their empowerment as key components we...

The current study intends to analyze the impact of tourism service quality on tourist revisit intention. This is achieved by investigating the mediating role of tourist satisfaction at select tourist destinations in the Indian state Rajasthan, from the perspectives of both domestic and international tourists. The exploratory design is used in the s...

Executive Summary As the world continues to navigate between the 'new normal' and the 'next normal' of an ongoing pandemic, the recovery plans of several tourism destinations are still not bringing desired results. The COVID-19 pandemic has exposed long standing structural weaknesses and gaps in tourism policies worldwide. The formulation of tour...

As the world continues to navigate between the “new normal” and the “next normal” of an ongoing pandemic, recovery plans of several tourism destinations are still not bringing desired results. The COVID-19 pandemic has exposed long standing structural weaknesses and gaps in tourism policies worldwide. The formulation of tourism policies based on th...

2020 has left a mark on the history of travel worldwide leaving tourist destinations with lessons to learn from impact of COVID-19. Tourism Destination Management in a Post-Pandemic Context gives an insight into the challenges faced by tourism destinations during and after the pandemic, exposing trends and proposing management solutions in order to...

Purpose The purpose of this paper is to offer an insight of the role of the African Union (AU) and the Economic Social and Cultural Council (ECOSOCC) in implementing the sustainable development goals (SDGs) for the air transport sector and the tourism industry. The objective is to show how the AU along with its advisory body ECOSOCC collaborates wi...

There is sufficient evidence in academic scholarship that points to the important role diaspora tourism plays for the economies of homeland communities and countries. Given previous research shows a decreased level of attachment to the homeland in the second generation of immigrants, this research seeks to explore the effects of childhood experienc...

Purpose This study offers insights on the sustainable development goals (SDGs) initiatives of five international hotels, namely, Ibis Getafe, NH Hotels, Occidental Hotels and Resorts, Mariposa Hotel and the Zanzibar Collection. The objective is to show how hoteliers around the world engage in sustainable action. The paper mainly focuses on the Zanz...

Purpose The purpose is to provide an overview as to how the sustainable development goals (SDGs) are being implemented by countries with different tourism requirements and resources. In so doing, this theme issue presents case studies from across the globe and examines them from academic and practitioner perspectives. The case studies cover: hospit...

Purpose This study aims to focus on the phenomenon of “over-education” characterized by a discrepancy between education provided and the needs of the economy vis-à-vis employment. The study considers this issue with reference to tourism and courses taught in the field. Specifically, the phenomenon of over-education is investigated with reference to...

Purpose This concluding paper filters out the main points relating to the achievement of the sustainable development goals (SDGs) arising from the theme issue. The aim is to provide an insight as to how the hospitality and tourism industry is aligning its actions with the SDGs given the backdrop of the COVID-19 pandemic and other recent issues such...

Purpose Begging is undoubtedly an ancient phenomenon but when explored from the tourism perspective, it is relatively new. Begging has existed across several historical periods, but with sophistication and savviness, it has developed into a lucrative form of tourism business. While previous studies have reasonably explored the beggar–tourist intera...

Urbanism and overtourism are new realities in many popular tourism cities (see Sommer, 2018; Kiralova and Hamarneh, 2018; Séraphin et al., 2018; Ashworth and Page, 2011). Studies show that because tourism cities perform multiple functions that are conducive for urbanised tourists (Maxim, 2017), a new breed of travellers driven by globalisation and...

Destination Marketing Organizations (DMOs) occupy a central position in the marketing of tourism destinations. They are destination-based organizations assuming several roles that are instrumental in the marketability and sustainability of the destinations. This chapter examines the roles of DMOs at tourism destinations. The aim is to broaden under...

India’s incredible cities: Anticipating the future, respecting the past Tourism in Indian Cities: Special Issue Editorial Dr. Jithendran Kokkranikal (University of Greenwich, United Kingdom) Professor Alastair M. Morrison (Research Professor, University of Greenwich, United Kingdom) Dr Vanessa Gaitree Gowreesunkar (University of Africa, Bayelsa Sta...

Overtourism and under-tourism are inevitable in an era characterized by globalisation, sophistication and emancipation. Overtourism and under-tourism are the outcome of mismanaged destinations, poor planning and lack of coordination. Both are causes to the destruction of a destination and they have to share the responsibilities; after all, differen...

In 2012, the Ministry of Tourism of Haiti decided to change its Destination Marketing Organisation (DMO) logo. By conducting a survey amongst Haitians and non-Haitians, this study took advantage of the change to assess the new logo’s rebranding performance compared to the 1939 DMO logo. Using a Factor Analysis, three attributes were identified: ‘Vi...

Existing literature has explored the impacts of tourism events on destinations and on their residents as a one-way strategy. However, the direction of those impacts may have a reversal in terms of residents' supportiveness and level of happiness. Happiness and tourism are very topical at the moment and are still under-researched. Based on this noti...

DOI: 10.13140/RG.2.2.14389.83686 Figure 1. The types of ecotourism: a classification model. Figure 1 presents classification of ecotourism types depending on the motivation factors and quantity of tourists. On the chart, each type of ecotourism is estimated and placed in proportion to the prevailing motifs (axis X), mass character (Y axis) and a...

Purpose This paper aims to provide an overview of the significance of this theme issue. To develop a better understanding of the context, the phenomenon of overtourism is introduced. The paper also sheds light on perverse impacts of overtourism on key stakeholders and seeks to provide justification for the need for smart and sustainable strategies....

Purpose This concluding paper filters out smart and sustainable strategies drawn from a rich variety of articles presented throughout the theme issue. This paper aims to provide a summary of the key points related to the perverse impacts of overtourism and smart and sustainable strategies to overcome the phenomenon. Design/methodology/approach The...

Purpose The purpose of this paper is to summarise the main outcomes of the collection of studies in this theme issue and to offer some key reflections based on the experiences of the theme editors and contributors. Design/methodology/approach This study uses structured questions to enable the theme editors to reflect on the rationale for the theme...

Purpose This paper aims to evaluate the “Janus-faced” character and causes of overtourism to propose recommendations to tackle such a phenomenon. Design/methodology/approach A case study analysis approach is adopted for this study. Studies of practitioners are presented and reflected upon with reference to academic literature on overtourism. Find...

Purpose Many tourism destinations are now facing the problem of overtourism, and destination management organisations (DMOs) are in search of an effective and sustainable solution. With this as a foundation, the purpose of this study is to identify factors causing overtourism at popular tourism destinations and to propose an alternative solution to...

The present chapter explores the conceptual limitations of ecotourism as well the state of fragmentations the specialized literature shows. In this study, the authors are investigating eco-tourism as an action that aims to protect the environment, while exploring new cases studies that could be used as examples of good practice. Modern understandi...

Purpose The purpose of this paper is to investigate the contributions of Agenda 2063 in tourism development in Africa while examining the inherent contradictions in its implementation. Ultimately, it brings out a meaningful synthesis of the overall implications and proposes recommendations for an equitable and sustainable tourism development in Afr...

Purpose – This paper aims to provide an overview of the significance of this theme issue. To develop a better understanding of the context, the phenomenon of overtourism is introduced. The paper also sheds light on perverse impacts of overtourism on key stakeholders and seeks to provide justification for the need for smart and sustainable strategie...

This exploratory study aims at identifying diaspora tourism practices and at exploring its benefit in Haiti, a Carribbean island. In so doing, this research work fills both theoretical and practical gaps through the conceptualisation and operationalisation of diasporic tourism in the Caribbean. The methodological approach is mainly based on seconda...

There is growing evidence that tourism entrepreneurs not only contribute in the socioeconomic development of a nation but also in the overall attractiveness of a destination. In fact, numerous studies on the topic have led researchers to conclude that local entrepreneurs are important stakehol-ders and their supportiveness and/or non-supportiveness...

Tourism is a queer paradox. It can be benign and malign, and at times it can conserve and consume resources, protect natural capital while damages heritage and so on. This dualism in tourism is not inherent or native to its character, but it is due to some policy failure, bad planning, ill governance, poor management of skills or want of new knowle...

The importance of the islands working together toward a multicentre product for tourists has been highlighted as early as the 1980s, and yet hardly anything has been done in that sense. Can cluster be considered as the way forward for the sustainable development of the Caribbean? This question could be considered as the first step of the tourism pl...

The importance of the islands working together toward a multicentre product for tourists has been highlighted as early as the 1980s, and yet hardly anything has been done in that sense. Can cluster be considered as the way forward for the sustainable development of the Caribbean? This question could be considered as the first step of the tourism pl...

Purpose The purpose of this paper is to investigate the link between history (heritage) and tourism marketing (destination branding). More specifically, the paper focuses on how heritage is used by private and public tourism organisations of post-colonial, post-conflict and post-disaster (PCCD) destinations in their branding strategy. In particula...

Tourism is an important economic activity in Cuba. The island is the second most visited of the Caribbean and is ranked as second in the ‘Big 6’ (Séraphin & Dosquet, 2016) based on its tourism performance in the region. Among the factors that account for this success are the years of socialist government, the US imposed trade embargo, and the restr...

The present chapter explores the conceptual limitations of ecotourism as well the state of fragmentations the specialized literature shows. In this study, the authors are investigating eco-tourism as an action that aims to protect the environment, while exploring new cases studies that could be used as examples of good practice. Modern understandin...

Studies show that hosting of event is an important tourism strategy of island destinations, as it has the potential to boost the marketability of a declining tourism industry and can contribute to the attractiveness of destinations and satisfaction level of visitors. In contrast, Martinique, a French overseas territory island, has not been successf...

Purpose The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team. Design/methodology/approach This paper uses structured questions to enable the theme editors to reflect on the rationale for the theme issu...

Purpose This concluding paper filters out meaningful marketing strategies that could be used to re-position and re-establish tourism destinations struggling with negative image. Drawing from a collection of case studies around the world, this paper aims to provide evidence from post-colonial, post-conflict and post-disaster destinations to anchor t...

Purpose This introductory article provides an overview of the significance of the theme issue. Design/methodology/approach The article sheds lights on issues that post-colonial, post-conflict and post-disaster destinations are facing, and more importantly provides strategies to overcome the issues. The solutions are tailored to the particular pr...