Vanessa Gaffar

• DR., SE. Ak, MBA
• Professor at Indonesia University of Education

People with disabilities are an underrepresented group in the tourism sector. They face more complex challenges than able-bodied tourists due to various barriers that hinder their participation in tourism. This study aims to explore the impact of travel constraints on leisure travel participation among people with disabilities through the psycholog...

Purpose This study aims to investigate the key factors that shape memorable nature-based tourism experiences among Muslim tourists and examines place attachment and environmental concern as mediators of the relationship between memorable nature-based tourism experiences and Muslim tourist environmentally responsible behaviour. Design/methodology/a...

Business leaders and academics in the business management space continue to find ways to enhance the financial prosperity of MSMEs in the wake of continual threatening business environmental risks. Many continue to view business strategy as a key tool for business advancement. This research aims to study the mediating effect of ERM on the impact of...

This study investigates the impact of four dimensions of Green Logistics Management Practices (GLMP)-Inbound Logistics (IL), Outbound Logistics (OL), Green Operation and Production (GOP), and Reverse Logistics (RS)-on economic, environmental, and social performance, which represent the sustainability dimensions in both Ghana and Indonesia. This stu...

This study aims to identify the main challenges in integrating digital technology in education and e-government in Indonesia. The research method uses a literature approach to collect and analyze relevant literature on digital innovation in educational technology and e-government in Indonesia. Primary sources include scientific articles, theory boo...

This study examines the influence of Korean film exposure on aspirational travel intention among young Indonesian working women, focusing on the mediating roles of aesthetic appeal, parasocial interaction, and destination image. Drawing on the Stimulus-Organism-Response (S-OR) framework, the research employs a quantitative, cross-sectional design a...

Micro, small, and medium enterprises (MSMEs) play a vital role in supporting Indonesia’s economic growth. Enhancing customer satisfaction alone is not sufficient to maintain a competitive advantage due to the increasing level of competition in the Muslim fashion sector. Companies need to increase customer brand love to win the hearts of consumers....

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was...

Ghost kitchens have emerged as a disruptive force in Indonesia's urban food economy, driven by digitalization, platform-based business models, and changing consumer behavior. Small entrepreneurs can reduce operational costs and access a broader market through food delivery platforms like GoFood, GrabFood, and ShopeeFood by eliminating the need for...

Bibliometric analysis study of published research subjects to see the trend of the number of publications, citation trends, journals with the most publications, researcher trends, and network visualization, overlay visualization and density visualization on the topic of sports in tourism. This research design is in the form of a content analysis ba...

In an increasingly globalized market, SMEs face distinct challenges in making effective international marketing decisions (IMD). This study explores how International Entrepreneurial Marketing Strategy (IEMS) and internal SME characteristics influence IMD, with market knowledge as a moderating variable. Based on a survey of 220 export-oriented SMEs...

Introduction and Objective: This study analyzes trends in publications, citations, researcher activities, and co-occurrence visualizations on sport tourism using bibliometric analysis. The aim is to identify patterns in research development, explore emerging topics, and highlight research gaps, particularly the connection between sport tourism and...

This study aims a systematic and thorough evaluation of the literature on search marketing (SM). To assess the evolution of SM research through time, this work synthesises the literature on SM with the preferred reporting items for systematic reviews and meta-analysis (PRISMA) approach and divides the analysis based on theory, context, characterist...

This study investigates the role of digital transformation strategy (DTS) and enterprise architecture program (EAP) in enhancing the performance of private higher education institutions (PTS) in LLDIKTI Region IV, West Java, and Banten. Key factors analyzed include university ranking requirements (URR), government regulation (GR), emerging technolo...

This study aims to identify and analyze the critical success factors for promoting gastronomic tourism, focusing on the role of local culinary attractions and the compelling power of storytelling. A systematic literature review was conducted, utilizing databases such as Google Scholar to gather relevant publications from 2020 to 2022. Key terms lik...

This study examines the impact of sustainable logistics practices—green transportation, waste management, energy efficiency, and sustainable packaging—on sustainability performance in the manufacturing sectors of Ghana and Indonesia, with a focus on the moderating role of Internet of Things (IoT) development. The research highlights the importance...

Purpose This study aims to explore the potential of integrating the metaverse into halal product marketing strategies, focusing on the development of ethical consumption. The metaverse, an ever-evolving, three-dimensional virtual environment, presents new prospects for fostering deep consumer engagement and personalized brand interactions. Design/...

Purpose This study aims to investigate the antecedents of Halal culinary repurchase intention. This research examines the role of health consciousness, past product quality experience, Halal literacy, subjective norm and attitude on Halal culinary repurchase intention. Design/methodology/approach This quantitative research involved 500 domestic to...

Environmental conditions are becoming increasingly critical due to the high volume of waste, with households contributing 61% of the total. The complexity of the waste issue poses significant challenges to achieving the Sustainable Development Goals (SDGs). This study intends to predict household waste-related behavior by proposing a novel approach...

Firms’ resilience is of key interest to practitioners, owing to the fact that in most developing countries including Ghana, over 60 percent MSMEs do not survive the first five years of business operations. This study looks at how enterprise risk management may influence the impact of process innovation practices of Lean Six Sigma and Quality manage...

This research analyzes the influence of destination quality and destination value on tourist loyalty in the city of Bandung, Indonesia, and tests whether destination value mediates the relationship between destination quality and tourist loyalty. The type of research chosen is quantitative with a descriptive verification approach using SEM PLS. The...

span lang="EN-US">Digital natives, consisting of Millennials and Zillenials, have become a very relevant market in describing the future and direction of developing the attractiveness of smart tourism destinations (STD). In order to measure the perception of STD attractiveness for digital natives, this study applies the Structural Equation Modeling...

This research delves into the impact of the government's closure of TikTok shop's online marketing interaction channel on MSMEs, emphasizing the reduction in offline interaction channels and resulting business losses. The study's primary objective is to dissect and assess the multifaceted omnichannel interaction framework, comprising online, offlin...

This study explores the influential factors shaping tourists' perceptions and intentions toward destinations in the context of contemporary tourism management and marketing strategies. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM), the research examines the relationships among destination credibility, user-generated content...

This research delves into the loyalty of Muslims towards Halal Digital Recreation (HDR), encompassing the assessment of experience quality and the role of perceived value in cultivating loyalty. Data was gathered by distributing self-administered questionnaires to Muslim communities that had engaged in halal digital recreation. A total of 345 valid...

Generation Z is a generation that grew up amid a digital era that continues to grow so that technology becomes an integral part of their lives. Various trends then emerged, such as various kinds of content created by other users, known as User Generated Content (UGC) panic or fear due to missing information began to appear later in this generation...

Purpose This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB. Design/methodology/approach This quantitative research used survey with questionnaire as the data collection methods. The samples of this study were 400 tourists w...

Penting bagi berbagai pihak yang tertarik dengan konsep pemasaran bandara untuk sepenuhnya mengembangkan keterampilan dan teknik riset pemasaran untuk memperoleh pengetahuan dan pemahaman yang dapat diandalkan dan menyeluruh tentang lingkungan pasar bandara yang unik. Ketergantungan mul-tifaktorial dari konsep pemasaran bandara memungkinkan untuk m...

Indonesia as a developing country has a long history of implementing the development transition to become a developed country. During this transition process, social and environmental phenomena also emerged as a result of this agenda. Environmental awareness campaigns for micro, small, and medium enterprises (MSMEs) in Indonesia require a different...

Purpose This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables. Design/methodology/approach The study collected data from 308 domestic tourists in Indonesia who visited urban tourist destinations using a Likert-scale questionn...

This research started from the form of UKM training which was very lacking in carrying out a variety of attacks and UKM only focused on front smash training so that when UKM Volleyball UMMUBA took part in a match it was always lost and had difficulty fighting the opponent's playing pattern which was very accurate in carrying out attacks, while the...

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after s...

The COVID-19 pandemic has limited human mobility, including in matters of vacation. Governments in many countries require their citizens to vaccinate to reduce patients and deaths from COVID-19. On the other hand, the government also provides concessions to residents who want to travel if they have received vaccinations. This study examines the fac...

This systematic review aims to explore and analyze the intricate of Emergency Supply Chain Management (ESCM), Operational Efficiency (OE), and operational efficiency, and supply chain traceability (SCT) in ensuring public health during crises. The study systematically reviews and synthesizes relevant literature from Scopus, Web of Science, Emerald,...

In developing countries, formal MSMEs provide up to 60% of all jobs and contribute up to 40% to the GDP (World bank,2015). The focus of MSMEs traditionally has been financial sustainability measured by revenue and profitability. Recent calls on MSMEs however have been the drive for sustainability initiatives. The study aimed at exploring the factor...

This research aims to describe and find out how entrepreneurial marketing influences the marketing performance of Small and Medium Enterprises in West Java Province. This research involved 159 Small and Medium Enterprises that had been in business for at least 5 years and also received training and mentoring on marketing from both the government an...

The study aimed to explore the definitions and principles of social media influencers (SMIs) and investigate their role as a marketing strategy. A systematic literature review was conducted using databases such as EBSCOhost, ScienceDirect, and Emerald, resulting in 89 peer-reviewed articles from 2007 to 2023. The findings revealed various definitio...

Mengamati kehidupan manusia, khususnya kehidupan suku anak dalam dari lahir hingga terlibat dalam kehidupan, sangat menarik karena suku anak dalam hidup di lingkungan alam mereka. Kondisi ini sangat berbeda dengan yang ada, apalagi di kota. Studi ini melihat latar belakang suku anak, jenis aktivitas motorik, dan faktor pendukung dan penghambat. Pen...

Abstrak Tinjauan literatur sistematis ini mencoba menjawab pertanyaan tentang metode apa yang digunakan untuk menganalisis bagaimana teknologi blockchain berperan dalam perkembangan periklanan digital. Lalu apa peran teknologi blockchain dalam perkembangan periklanan digital di industri lain. Blockchain memainkan peran besar dalam pemasaran digital...

Ciletuh Geopark is a national park in Indonesia and is part of the UNESCO Global Geoparks Network. We found that the study on tourist behaviour related to geoparks still needs to be explored. This study examines the effect of destination reputation, destination personality, and destination trust on destination visit intention and destination prefer...

Manuscript type: Research paper Research Aims: This study examines the influence of influencer marketing strategies on consumer purchasing behaviour among fast-moving consumer goods (FMCG) companies in Ghana. Design/methodology/approach: This study employs an explanatory (causal) research design. A 31-item questionnaire split into four categories w...

This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis technique was used to analyze the questionnaire data. The stu...

Internet growth and the expansion of platform-based transportation companies in Indonesia are co-occurring. This study attempts to identify the factors that encourage platform-based transportation companies' customers to switch to competing platforms. This quantitative research method employed the Structure Equation Model (SEM) analysis method impl...

Fintech innovations such as mobile wallets (m-wallet) are reshaping the payment landscape, m-wallet users in Indonesia are relatively high, but there is a gap in the number of m-wallet users by age group. The highest number of m-wallet users, mostly the young generation, is based on age. The digital immigrant generation is another age group with th...

The challenge for the new normal era lies in the changing habits of fashion retail consumers after the COVID-19 pandemic. This study investigates how omnichannel service quality influences consumer purchase intention for fashion products in the post-pandemic era. The research method used was verification, with 400 retail fashion SME consumers in In...

AbstrakPenelitian ini bertujuan untuk menganalis Strategi Segmenting, Targeting dan Positioning terhadap Keputusan Pembelian jasa pendidikan di Universitas Logistik dan Bisnis Internasional (ULBI). Populasi dalam penelitian ini adalah seluruh mahasiswa ULBI dari berbagai program studi. Data yang digunakan adalah data primer yang diperoleh dari peny...

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemaasaran pendidikan terhadap kepuasan orang tua Murid. Metode penelitian menggunakan penelitian kuantitatif. Populasi dalam penelitian ini adalah orang tua siswa sebanyak 2.300 orang dengan jumlah sampel sebanyak 341 orang. Teknik analisis data menggunakan Structural Equation Modeling de...

This study aims to examine some antecedents of customer value co-creation in the Islamic bank industry. It also addresses the role of religiosity, perceived value and behavioral factors on customer value co-creation. This quantitative study used 400 respondents as the sample. Data were collected through survey and after some preliminary analyses, t...

This study aims to explore how Customer Relationship Management (CRM) and Social Media affect to Customer Engagement at the MSMEs in the city of Bandung. This study used a descriptive-quantitative approach involving 336 SMEs in the city of Bandung. Data were collected through questionnaires and literature studies. Data were analyzed using path anal...

This study investigates the relationship between tourist satisfaction, destination image, and tourist loyalty. A descriptive correlational study was used as the research methodology, with destination image as the independent variable, tourist satisfaction as the mediating variable, and tourist loyalty as the dependent variable. The data was taken f...

This study aims at providing an understanding of the relationship between the digital experience of patients, innovation, and service quality to enhance patient loyalty to healthcare facilities in Indonesia. The data were then analyzed using the structural equation model. This study involved 214 patients at healthcare facilities in Indonesia, filli...

This study aims to determine Indonesia's Islamic Bank Adoption drivers, especially in some customer groups. PLS-SEM is an analytical method used to test hypotheses. The analysis results show that the mediation type is partial mediation, but the mediation type for East Java customers and Generation Z is complete mediation. Based on the results, Isla...

Purpose This study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic. Design/methodology/approach The study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Eman...

Business performance describes the ability of the manager of the company to perform. In micro, small, and medium companies, the owners usually act as the managers. Ideally, this performance has to be improved. Moreover, to accommodate this intention, this study investigates the related factors, like entrepreneurial orientation (EO), product innovat...

Introduction/Main objectives: This study aimed to analyze the implementation of digital marketing in the development of tourism village at Subang District area. Research Methods: This study is a qualitative study using case method, comparing the situation before and after the Covid-19 pandemic. The informant of this study consists of the head of re...

People in economically advantaged nations tend to evaluate their life as more positive overall and report greater well-being than people in less advantaged nations. But how does positivity manifest in the daily life experiences of individuals around the world? The present study asked 15,244 college students from 62 nations, in 42 languages, to desc...

This study examined (i) the impact of COVID-19 on practice of virtual participation in leisure and recreation activities in Ghana; (ii) the challenges in the use of virtual approaches as well as the future successes of Ghana Tourism considering the new paradigm of participating in leisure virtually; and (iii) the moderating role of technological se...

This study was conducted to reduce the level of anxiety experienced by athletes, especially beginner athletes, who often experience excessive anxiety during matches. In this study, 2 exercise methods were used to reduce anxiety levels, 1) Progressive Muscle Relaxation (PMR) and 2) Autogenic Relaxation (AGR). This research method uses a quasi-experi...

This research aims to determine the role of marketing innovation in developing the private university using the Structure Equation Model (SEM) analysis technique SmartPLS 3.0 through a quantitative survey design. The population in this study is new students from 21 private universities spread across the city of Serang. The sampling technique used p...

This study aimed to determine the flow of use of the electronic drug purchase application, the level of suitability for ordering drugs, the constraints through the electronic drug purchase application, and its effect on national health insurance drugs in Indonesia. We use a quantitative descriptive method to accompany pharmacists with the Guttman s...

This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire that was distributed to those who had been selected. The analysis results show that social media...

This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data using the PLS-SEM data analysis technique. The finding...

This article examines the condition of Indonesia’s Micro, Small and Medium-sized Enterprises (MSMEs) during the COVID-19 pandemic, particularly with respect to carrying out a digital transformation, and whether the COVID-19 pandemic has forced them to accelerate this transformation. This study found that Micro, Small and Medium-sized Enterprises –...

Purpose – The purpose of this study is to define and analyze the role of virtual reality experiences, travel motivation, travel constraints, and destination image on revisit intention. Design – Exploratory analysis to investigate whether destination image and revisit intention are influenced by virtual reality experience, travel motivation, and tra...

Lembaga keuangan berbasis komunitas termasuk salah satu jenis lembaga keuangan mikro (LKM) dan diyakini sebagai solusi efektif bagi masyarakat kelas menengah ke bawah sebagai akses jasa keuangan. LKM berperan dalam memberikan jasa pengembangan usaha dan pemberdayaan masyarakat, baik pinjaman, pembiayaan dan pengelolaan simpanan anggotanya. Salah sa...

Gamification of marketing is a fast-growing phenomenon and an innovation for mobile marketing. Gamification is a strategy for increasing the attractiveness of mobile consumers to encourage increased shopping behavior, loyalty, engagement, and product advocacy. Understanding the factors behind the use of gamification services in m-commerce is very i...

Coffee plantations have been promoted by owners and local governments as tourism destinations in Indonesia. This study measures factors that influence tourists’ intentions to visit coffee plantations as a tourism destination by employing destination image, novelty seeking, experience, and perceived value as predictors. Data were collected using an...

Persaingan dalam penjualan menuntut perusahaan melakukan berbagai inovasi strategi marketing. Penelitian ini bertujuan untuk menentukan pengaruh demografis dan psikografis sebagai variabel segmentasi pasar terhadaap keputusan pembelian konsumen Toserba Yogya majalengka. Jenis penelitian ini adalah penelitian kuantitatif dengan objeknya adalah Toser...

Our study reveals the impacts of various COVID-19-related restrictions on the culinary tourism industry by exploring how street food vendors deal with this unprecedented encounter. The data were collected through semi-structured interviews of 20 street food vendors and later analyzed using qualitative data analysis, focusing on the thematic analysi...

The tourist destination does not only connote a geographical space but also a system comprising services, facilities and infrastructure. Therefore, to create attractive destinations, a multifaceted set of products and services needs to be developed and marketed. Destination marketing organisations (DMOs) play an instrumental role in the marketing o...

To optimise the benefits to be derived from its existing tourism market, a combination of elements of the marketing mix should be applied based on the needs and wants of the target market. This will lead to the creation of brand positioning and competitive advantage. The tourism marketing mix has its own unique characteristics compared to the conve...

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have...