Valtteri Kaartemo

Valtteri Kaartemo
University of Turku | UTU · Department of Marketing and International Business

D.Sc. (Econ.)

About

60
Publications
43,543
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601
Citations
Introduction
In brevity, the aim of Valtteri Kaartemo's Academy of Finland -funded (315604) research project is to increase the understanding of the roles of technology in the reformation of markets. Reformation and shaping of markets is based on the idea that markets do not exist independent of human beings but are constructed and constantly reconstructed as various practices are performed.
Additional affiliations
September 2005 - present
University of Turku
Position
  • PostDoc Position

Publications

Publications (60)
Article
Full-text available
This research extends literature on the emergence of service ecosystems by developing new theoretical insight and explanation into how service ecosystems experience change and stability over time. Empirically, our case study focuses on digital transformation in the New Zealand public sector and the enterprise services market in 2010-2017. The explo...
Article
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Purpose-This paper considers the potential of social media for developing public services. The paper approaches social media as a context that can provide information that might otherwise be unattainable. The focus of analysis is on a special hard-to-reach group of marginalized youths who appear to have isolated themselves from society. Design/me...
Book
This book illustrates the impact of increasingly prominent global phenomena, such as digitalisation and climate change, on the international activities of both small and large multinationals. As it highlights, extant management research does not fully explain such emergent topics as Internet platforms, digital business models, and the decision-maki...
Article
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Co-creation assumes an interactive and dynamic relationship where value is created at the nexus of interaction. Co-creating value is challenging with marginalized youths. In this article, social media is seen as an underutilized resource for developing services. This article approaches social media as a context from which it is possible to derive i...
Article
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Purpose The coronavirus (COVID-19) has had a tremendous impact on companies worldwide. However, researchers have no clear idea of the key issues requiring their attention. This paper aims to close this gap by analysing all business-related posts on a coronavirus subreddit (“r/coronavirus”) and identifying the main research streams that are guiding...
Article
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As new applications of artificial intelligence continue to emerge, there is an increasing interest to explore how this type of technology can improve automated service interactions between the firm and its customers. This paper aims to develop a conceptual framework that details how firms and customers can enhance the outcomes of firm-solicited and...
Article
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Market shaping literature portrays markets as outcomes of deliberate and designed actions. While technological development might accelerate changes in the market, market-shapers do not often develop technology themselves. As they rely on complementary technologies, enabling new ways to integrate resources and co-create value, the field has not paid...
Chapter
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This chapter briefly describes the basics of cryptocurrencies, and discusses their main distinctive features. We build on the extant academic literature and our practical experience on the theme to provide a framework for assessing cryptocurrencies consisting of 6 criteria that are required in order to become a global currency that can serve 5 bill...
Chapter
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The purpose of this book chapter is to increase the understanding on the sources of cybersecurity threats in cryptocurrency. We review the extant literature to identify the most common sources of cybersecurity threats in cryptocurrency literature, more specifically those of 51% attacks, sybil attacks, eclipse attacks, and spam attacks, as well as i...
Article
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People make decisions and take actions to improve their viability everyday, and they increasingly turn to artificial intelligence (AI) to assist with their decision making. Such trends suggest the need to determine how AI and other cognitive technologies affect value co-creation. An integrative framework, based on the service-dominant logic and nud...
Article
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Purpose: This study aims to identify institutional work mechanisms that public actors employ in market shaping. Design/methodology/approach: The paper uses an abductive theorizing process, combining a literature review with an empirical exploration of three different market-shaping contexts. Findings: The study identifies 20 granular mechanisms...
Article
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Purpose The purpose of this guest editorial is to introduce the special issue entitled “Renewable energy in international business.” Design/methodology/approach This paper presents a research agenda for the topic of the special issue and provides an overview of the articles included. Findings This guest editorial contains a discussion of the them...
Chapter
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Despite the recent growth figures in solar photovoltaics (PV) installments, it is not easy to create a market for renewable energy in Africa. Institutional barriers hinder the continent’s electrification. This chapter demonstrates how renewable energy companies are constrained by institutions, but how they can design business models to shape instit...
Article
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Although networks have been the epicenter of research in B2B marketing for many years, our understanding of their dynamics remains in its formative stages. In this paper, we explore how the integration of various process theories broadens our perspective of business network dynamics and allows us to study the microfoundations of network change and...
Article
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The purpose of this article is to explore how information and knowledge processes (IKPs) influence co-creation and codestruction of value in a health service system. A qualitative, single embedded case-approach is taken to develop theory through a systematic combining of theoretical framework, empirical fieldwork, and case analysis. Six theoretical...
Chapter
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S-D logic understands innovation as a novel and useful integration of dynamic resources and highlights the role of institutionalization as an essential driver of innovation. The purpose of this chapter is to examine in more detail the nature of innovation processes and outcomes in the S-D logic framework. The focus is on the contribution that the a...
Article
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International entrepreneurship (IE) research has gained significant attention over the last 30 years, but IE education has not yet obtained the same recognition. We investigate whether and how IE might gain admittance as a specific educational field. By employing the Delphi method with expert scholars and practitioners from around the world, we ide...
Article
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As artificial intelligence (AI) and robots are increasingly taking place in practical service solutions, it is necessary to understand technology in value co-creation. We conducted a systematic literature review on the topic to advance theoretical analysis of AI and robots in value co-creation. By systematically reviewing 61 AI and robotics article...
Article
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Purpose The extant service ecosystem literature rarely addresses the dark side of actors’ agency, which hinders further development of the service-dominant (S-D) logic, particularly with regard to understanding service ecosystem dynamics. Therefore, the purpose of this paper is to delineate the dark-side facets of actors’ agency that adversely aff...
Chapter
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In addition to formal terms of service and contracts between platform owners, users, and other stakeholders, there can be seen an implicit social contract taking place in online platforms, and influencing the social dynamics, such as trust, expectations, and perceived social justice, taking place within platforms, and driving their growth and succe...
Article
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This paper analyses and develops the concept of international service based on a review of 407 articles published in high-ranking international business and service research journals. The review confirms that usage of the key concept of international service is ambiguous, and a new definition is proposed, characterising international service as a v...
Chapter
As educators and practitioners, the authors are interested in how to create and develop agile growth companies. They have noticed that business intelligence (BI) is often focused on short-term operative decision-making. At the same time, the authors have envisioned that BI also has potential to provide companies with a better understanding of the f...
Article
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Crowdfunding campaigns are widely designed based on intuition rather than strategy. This systematic review gathers scattered knowledge on the elements that influence crowdfunding performance. The review provides guidance for practitioners on how to run a successful crowdfunding campaign, and it suggests topics and themes to advance the field furthe...
Article
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There is a need to understand how indigenous markets transform following foreign entry. We refer to this transformation as international market shaping—the progression of a set of cross-border activities that contribute to changes in economic exchange. Building on the markets-as-practice literature and an explorative longitudinal single-case study...
Article
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We describe the research trajectories associated with S-D Logic and the scholarly activity it encompasses across a breadth of disciplines by conducting a bibliometric analysis of a body of literature citing two fundamental S-D Logic publications between 2004–2014. The bibliometric analysis reveals four pertinent research trajectories: Value co-crea...
Chapter
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The future structure and paths of development of dynamic business networks are fundamentally unknowable. The managerial challenge is to influence the development within a business network crossing organizational boundaries. Practical tools are needed to map out how actors’ network strategies actually come into being while organizations continuously...
Chapter
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In this article, we propose a service-ecosystem perspective to understand how context influences and is influenced by value creation in international business. Earlier, Akaka, Vargo and Lusch (2013) have indicated that a service-ecosystem perspective can potentially aid researchers in understanding international markets in a more comprehensive mann...
Chapter
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Purpose: This chapter seeks to place Paris agreement on anthropogenic greenhouse gases (COP21) in a wider picture on how the global solar photovoltaic (PV) market has been created and shaped over decades. The chapter discusses the role of solar PV actors, as well as other actors in market shaping process. The aim is to show how the COP21 can be int...
Research
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A study of the skills of personnel from the Russian construction industry employed by Finnish companies and their subsidiaries in Finland and Russia, funded by the Finnish Ministry of Trade and Industry
Article
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Crowdsourcing has rapidly gained popularity in business and academia. Research on crowdsourcing has focused mostly on the resources external to an organisation, with less attention being paid to in-house crowdsourcing (IHCS). We believe that IHCS has potential to empower employees to partake in workplace innovation. We argue that employee motivatio...
Article
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Managers need to be able to identify and develop their organization's dynamic capabilities for value creation opportunities. Although earlier dynamic capabilities literature has highlighted the importance of market creation, it has not examined dynamic capabilities and value propositions development process. Utilizing a modified steering wheel tool...
Article
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Purpose – Management of customer participation (CP) in service production and delivery is of critical concern for service managers, as CP can result in various positive but also negative outcomes. However, an integrated understanding on how service providers can manage CP is still missing. The purpose of this paper is to gather and synthesize the e...
Chapter
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International alliance and network research has largely focused on finding one-dimensional correlation between alliance/network characteristics and internationalization variables. This has resulted in a dearth of holistic studies to increase our understanding on co-evolving network processes and structures. In this chapter, we discuss the limitatio...
Article
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This article develops and showcases the viability radar, which is designed to assess the innovation potential of transformative service ideas. Based on service research and innovation literature, we highlight the importance of novel simplifying technology, supporting value networks, cost-effective business models, and regulatory environments that e...
Conference Paper
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The paper presents an action research on co-designing employee-driven service development instruments for public health care professionals. The empirical study examines how the methods and tools co-designed for service development with the workers could support employee-driven innovation initiatives in health care organizations, and strengthen the...
Conference Paper
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The successful creation and development of a platform depend on its stakeholders. Earlier studies try to understand the creation process of a platform mainly from a dyadic perspective: the demand and the supply side. This study examines a platform development process from the perspectives of multiple stakeholders: founder, user, partner, co-worker,...
Conference Paper
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Conference Paper
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The paper describes how R&D management control devices are used differently in two service R&D projects. The paper begins with a literature review concerning service R&D management and R&D control. Empirically, we then describe a longitudinal case study at a machinery manufacturer (2003 to 2010). The empirical data set is exceptional in its depth a...
Chapter
In the last decade, companies from emerging countries have started to enter global markets at full steam (Fortune, 2009). Firms from the BRIC (Brazil, Russia, India and China) countries have also increasingly engaged in research and development (R&D) activities. As a result of this unprecedented development, 21 companies originating from BRIC count...
Chapter
Full-text available
Kaartemo, Valtteri & Kaivo-oja, Jari (2010) Finland 2050 in the Perspective of Global Change. In Jakubowska, Patrycja, Kukliñski, Antoni & Zuber, Piotr (Eds.) The Future of Regions in the Perspective of Global Change. Case studies. Part Two. Volume 4. Second Edition. Sponsored by Lower Silesian Foundation for Regional Development, Warsaw and Wrocła...
Conference Paper
Full-text available
Kaartemo, Valtteri, Kaivo-oja, Jari & Inkinen, Sam (2010) Insufficient Expenditure on R&D as a Determinant of Poor Service Competitiveness in the OECD Countries. XXI ISPIM Conference Innovation Dynamics, Bilbao, Spain. Published in Conference Proceedings. 14 p. Selected to be among 3 Best Papers of the IAPIM 2010 (out of 650 papers).
Article
Full-text available
The article is devoted to the problems of Special Economic Zones (SEZs) in Russia. These zones are not special enough to result in a major foreign direct investment inflow, which is a prerequisite for economic modernisation.It is noted that the Russian innovation policy is concentrated on technological development; however, today some 60% of the co...
Article
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The purpose of the paper is to study the reaction of the Russian government and Russian companies on the economic crisis after one year since the outbreak of the crisis. In the paper, a particular attention is given to the innovative activities in Russia. The aim of the paper is to increase understanding whether the measures taken by the Russian go...
Conference Paper
Full-text available
Kaivo-oja, Jari & Kaartemo, Valtteri (2009) EU-27 Long-run Trends in the World Trade of Commercial Services: Early Warning Signals of the Poor Results of European Business Service STI Activity? An article presented in the ICICI2009 on “The Social Dimension of Innovation”. The conference will be held in Prague, Czech Republic. Published in the CD an...
Article
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The feasibility of the existing knowledge of New Service Development (NSD) in an international context is investigated by means of a case study. The objective of the case study is to shed understanding on how internationalisation impacts the case company's service offering in Russia. The results give insight on how cross-cultural/international mark...
Book
Full-text available
In general, Turkey is in long-term projections an attractive investment target for foreign companies. It has proven growth potential, relatively young population, huge energy and infrastructure projects, logistically and strategically preferred location, established trade relations and a ruling party showing commitment to international cooperation....
Book
Full-text available
This publication combines articles on the impact of outward and inward internationalization on macro- and micro-economic transformation in Russia. Moreover, the articles focus on the consequences of transformation in shaping the new role of Russian enterprises in international business. Thus, the publication aims at providing a thorough analysis fo...
Article
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Book
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The annual FDI outflows from China were in 2005 already worth US$ 11 billion, up some 500 % from previous average level, and are expected to grow 2 to 5 times even in the near future. Most of the planned FDI outflows have earlier been found to be targeted in diverse sectors in Asia, Europe and North America. Earlier motives indicate that Chinese co...

Questions

Question (1)
Question
We are aiming at providing wide area Wi-Fi in MENA region in order to enable the expansion of IoT in the future. There is a lot of technical information on wide area Wi-Fi available but its seems that we're missing more business-oriented studies on the topic. Cisco has forecasted that there would be almost 1 billion devices connected to low power wide area networks by 2019. Most porobably the growth comes from the US and Europe but there's no regional data available.  It would be great if yould share your insight on what kind of data we should collect so that we can forecast the demand and share our results with the rest of the world.

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Projects

Projects (5)
Project
During the past 15 years, S-D logic’s metatheoretical framework has continued to evolve as an outcome of the collaborative efforts of a large community of scholars. Now the current state of the literature is brought into one reference book. The SAGE Handbook of Service-Dominant Logic brings together 41 chapters written by a stellar cast of over 70 expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study. You can recommend the librarian of your local library to order the SAGE Handbook of Service-Dominant Logic in here: https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-service-dominant-logic/book254774 The Handbook is also available for preview in selected parts in Google books.
Project
Valtteri Kaartemo studied with Steve Vargo at University of Hawaii at Manoa in 2010-2011. Since then, Kaartemo has applied and advanced Service-Dominant Logic in various publications. This project brings the papers together.
Project
In brevity, the aim of Valtteri Kaartemo's Academy of Finland -funded (315604) research project is to increase the understanding of the roles of technology in the reformation of markets. Reformation and shaping of markets is based on the idea that markets do not exist independent of human beings but are constructed and constantly reconstructed as various practices are performed.The research project builds on market shaping literature, service-dominant (S-D) logic, Actor-Network Theory (ANT) and postphenomenological philosophy. While Kaartemo considers that market-as-practice and S-D logic provide insightful lenses for understanding how markets are (re)formed and how nonhuman resources and technology partake in the process, he argues that these views still remain human-centric, and are limited by phenomenological research tradition in understanding human behavior and experience. The implicit role of technology in markets is a problem because technology mediates our behavior and interpretation of the world. In the world of robots and autonomous devices scholars need to develop concepts, theories, and philosophical approaches that enable studying more active role of technological artifacts in markets and marketing. Thus, the research project answers the call to refresh marketing with empirically driven post-human (and para-social) theorizing, which nevertheless does not neglect human beings. Kaartemo collaborates with marketing scholars, historians, futures researchers, media scholars, and computer scientists to challenge the human-centric research paradigm in marketing. To motivate the need for this project, he argues that the urge for the paradigm shift is acute, as social macro trends, such as automatization and robotization, challenge scholars to view technology in a more active role in markets and marketing.