Vafa Saboori

• PhD
• Professor (Assistant) at Dominican University of California

Purpose This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims to explain how brand loyalty moderates the mediated effect of brand awareness and attitude in the context of soc...

Purpose The purpose of this study is to theoretically clarify under which circumstances MNCs should outsource the innovation function. In the globalization era, multinational companies (MNCs) face the challenge of making a strategic decision. They ought to adjudicate upon outsourcing the research and development, i.e. innovation function and beari...

As the operations management(OM) and supply chain management (SCM) field has evolved,a greater emphasis on services has emerged. The healthcare industry represents an important sector within services, however,little is known about the current state of research into health care OM and SCM. The purpose of this research is to conduct a structured anal...

Despite the many attempts of researchers to integrate the innovation literature, it continues to be fragmented and its results not cumulative. After a thorough review of the literature, this article proposes an integrative framework that reconciles the theories of innovation by having the types of innovation on one dimension and the degrees of inno...