V. Aslihan Nasir

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Verified

V. Aslihan verified their affiliation via an institutional email.

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• PhD
• Professor at Boğaziçi University

Purpose Collaborating with consumers during new product development can provide companies with significant benefits and competitive advantages. Although several studies have been conducted on the design of co-innovation platforms, there is still a need for a more comprehensive understanding of the co-innovation phenomenon. To address this gap, this...

Smart home technologies (SHTs) encompass a wide range of products and services that fulfill users' needs and wants regarding the enhancement of the quality and comfort of their daily lives. Despite the pervasive impact of these technologies, SHT penetration is still growing at a relatively slow pace. A prominent reason of this might be inadequate u...

Smart homes embrace advanced technologies and the connectedness of devices that aim to increase consumers’ life quality. They are based on data integration over shared platforms collected via sensors and wireless networks. However, although consumers’ current and potential adoption of smart homes have received some research interest, there is a low...

Assessment is at the heart of education and it is a core component for effective learning both for face-to-face and online learning environments. Unique conveniences and challenges exist in assessing student learning in online environments. Assessment (whether formative or summative) in online learning contexts encompasses distinct characteristics...

Digitalization, personalization and globalization shape how companies contact and communicate with their consumers who have different needs and wants. In these highly competitive heterogeneous markets, it becomes crucial to reach consumers in an easy, low-cost and more targeted manner. Social media advertising is one of the effective ways of attrac...

The global wearable medical device (WMD) sector has been alluring for businesses with a market value of $13 billion in 2019 and is expected to witness an annual growth rate of 27.9% by reaching $93.19 billion in 2027. Rising demand for advanced and continuous monitoring products fueled by health consciousness is encouraging people to adopt wearable...

The aim of this study is to explain how the training of Turkish HEIs’ quality commissions, which support internal quality assurance systems in HEIs, has been maintained in the new normal environment caused by the Covid-19 pandemic and to discuss the efficacy of this new training model. In the design of the training program, the HEIs’ self-evaluatio...

Assessment is at the heart of education and it is a core component for effective learning both for face-to-face and online learning environments. Unique conveniences and challenges exist in assessing student learning in online environments. Assessment (whether formative or summative) in online learning contexts encompasses distinct characteristics...

Purpose Social networking sites (SNS) have become extensively used communication environments as a result of the advancements in online technologies, and among various SNS platforms, Instagram is currently the most prominent image-based network. Since usage motives for alternative SNS environments with different outstanding benefits are expected to...

In today’s digital world, social networking sites (SNSs) are frequently used for communication and entertainment purposes. Based on their different and unique content and features, each social media platform can appeal to different audiences. Snapchat, besides from being an image-based social media site, is offering different experiences to its use...

Instagram is a prominent image-based online social network, which has been extensively used for networking and communication purposes by consumers. In this sense understanding the main motives behind using Instagram becomes crucial for marketers to actualize their marketing related activities. The objective of this manuscript is to investigate atti...

In recent years, Turkish higher education system has witnessed to a radical change by the establishment of Higher Education Quality Council of Turkey (THEQC), which has both financial and administrative independence. Currently, there are 207 HEIs in Turkey; nevertheless, there is a need to attain quality assurance of these HEIs to gain competitive...

Sharing economy options are business models where providers offer certain properties (homes, cars, etc.) or items for rent to others, usually through an intermediary platform. As an alternative to established traditional and digital commercial models, this industry is rapidly developing with plummeting market size, revenue and user numbers. This st...

Public awareness about environmental issues has risen as a result of scientific research and reports published in the field. Discussions are ongoing mostly on global warming, greenhouse gas emissions and increasing energy consumption. Information Technology (IT) plays a key role among these discussions due to its negative impact on environment. Wit...

Healthcare industry experiences a tremendous transformation with the proliferation of technology and science. The possible effects of this transformation such as patient empowerment, self-health management, and health promotion make us curious about the underlying factors that influence intention to use healthcare innovations. This research investi...

Healthcare industry experiences a tremendous transformation with the proliferation of technology and science. The possible effects of this transformation such as patient empowerment, self-health management, and health promotion make us curious about the underlying factors that influence intention to use healthcare innovations. This research investi...

Today, the business world has witnessed to the fast-paced evolution of technology, particularly information technology. Information technology (IT) is a broad concept that covers all types of technology used to exchange, store, use or create information. Computers, servers, peripheral devices, Internet connectivity equipment and all related systems...

Healthcare industry experiences a tremendous transformation with the proliferation of technology and science. Technology becomes a resource for health information, a medium for interaction, and a tool for the delivery of healthcare. Therefore, new innovations and their successful applications are candidates to shift the balance of power in healthca...

Online advertising has been one of the fastest growing industries worldwide, due to the increased number of Internet users. From the perspective of marketing management, identifying the profile of web users who click online ads will enable designers to create better online advertising campaigns. Hence, the main objectives of this article are (1) to...

While, the market for organic foods is growing; the proportion of consumers who buy organic foods is still considered low. The role of communication activities is very important for promoting the organic food consumption. In order to create awareness and generate demand for organic foods, companies need to use effective communication tools. Compani...

Yükseköğretimde uluslararasılaşmanın en önemli konularından birisi de uluslararası öğrenci hareketliliği olup 1980’lerden itibaren tüm dünyada ülkelerin ve yükseköğretim kurumlarının üzerinde odaklandığı ve politikalar geliştirdiği bir alan haline dönüşmüştür. UNESCO (2016) uluslararası öğrenci hareketliliği verileri göstermektedir ki son onbeş yıl...

Yükseköğretimde uluslararasılaşmanın en önemli konularından birisi de uluslararası öğrenci hareketliliği olup 1980’lerden itibaren tüm dünyada ülkelerin ve yükseköğretim kurumlarının üzerinde odaklandığı ve politikalar geliştirdiği bir alan haline dönüşmüştür. UNESCO (2016) uluslararası öğrenci hareketliliği verileri göstermektedir ki son onbeş yıl...

The main purpose of this study is to shed light on the direction and development of e-WOM as an academic field. For this reason, we’ve searched two databases, namely, ProQuest and Emerald Research Databases for scholarly published articles that contained “electronic word of mouth”, “online word of mouth”, “e-wom” or “online wom” at their titles. At...

Mobile banking in Turkey has significantly accelerated in the recent years and hence constitutes a good example for investigating customer satisfaction in the mobile banking context. The main purpose of this study is to investigate the factors that consumers give importance while using mobile banking, and then we’ve examined whether these factors a...

Cloud Computing is now a global trend and during the past decade, has drawn attention from both academic and business communities. Although the evolution of cloud computing has not reached the maturity level, there is still adequate research about the topic. The main purpose of this paper is to examine the development and evolution of cloud computi...

Nowadays, the rapid development of the Internet and its effect on daily life has introduced a new consumer profile which is referred to as the 'online consumer'. Such consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. The main goal of this paper is to depict the factors that...

The aim of this study is to gain an understanding of whether there is a tendency of using agent-based modeling and simulation in marketing related issues within the last 14 years. For this purpose, we examined the content of ProQuest, Emerald and EbscoHost databases which provide great access to various journals from both marketing and technical di...

Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility...

There has been a great deal of increase in the production and consumption of organic foods. As a result, many researchers have attempted to explain the motivations and marketing issues dealing with the topic. Many of the previous studies provide conflicting results. With this in mind, we attempt to perform a comprehensive study of organic food cons...

Nowadays, the rapid development of the Internet and its effect on daily life introduces a new consumer profile called online consumer. Online consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. In this context, the main goal of the paper is the identification of the areas whic...

This research measures perceptual differences between sales and sales careers among business students studying in the United States, Switzerland, and Turkey. Earlier studies indicate that selling and a sales career are not viewed favorably by students in the United States and several other countries. This study expands on prior studies by comparing...

In recent years, “the principles of sustainable development” have become in the forefront of the agenda of the countries; and it has been the basic principle of policy makers both in European Union and USA, and as well as in the international arena. While achieving sustainable development, education -particularly higher education institutions- play...

Due to the increase in the share of online advertising out of total advertising market, beliefs about online advertising, especially about the companies using it, have become important for assigning marketing strategies. The main objectives of this study are to explore Turkish consumers' beliefs about the companies using online advertising, to seek...

With the increased usage of Internet and high penetration of electronic devices, online advertising begin to receive great attention from the business world as well as academic environment. The main purpose of this study is to examine Turkish consumers’ beliefs about online advertising, and investigate the relationship between beliefs about online...

Purpose This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups. Design/methodology/approach Factor analysis is c...

Today as business becomes ever more challenging, the brands turn out to be the main assets of many companies. Fierce competition forces companies to differentiate their products from those of competitors in the market. However, it is extremely difficult to create this differentiation based on the functionality attribute of the products since advanc...

The debate on whether to standardize a multinational corporation’s marketing mix around the world or adapt it to local conditions has been continuing for more than five decades. Competitive conditions, developments in technology, and finally the recent global economic crisis create the necessity for a re-examination of this everlasting and importan...

The Sultanahmet district in Turkey has a distinct and unique historical characteristic that includes both Byzantine and Ottoman styles in the design of historical shopping centers, architecture in general, and mosques. Competitive Advantage of Turkey (CAT) conducted a comprehensive cluster study in this historical district in 2001 and initiated the...

The Sultanahmet district in Turkey has a distinct and unique historical characteristic that includes both Byzantine and Ottoman styles in the design of historical shopping centers, architecture in general, and mosques. Competitive Advantage of Turkey (CAT) conducted a comprehensive cluster study in this historical district in 2001 and initiated the...

The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/...

Information technology, particularly the Internet, provides alternative ways of conducting marketing research. In this paper, the role of the Internet in different kinds of research and the dimensions of research design and methodology, including sampling, measurement and data analysis, are discussed. The newly emerging literature on the benefits a...

The Global System for Mobile (GSM) communications market is entering a new age with increased competition, mature players, and advanced technology. Hence, firms try to create a loyal customer base by focusing on retaining current customers in order to benefit from the economics of customer retention and loyalty. This manuscript contributes to the l...

Current literature shows that there is no consensus among the researchers about the descriptions and definitions of entrepreneurship, entrepreneurs and their characteristics. The definitions have emphasized a broad range of activities including the creation of organizations, the exploration of opportunities, the bearing of uncertainty, and others....

The development of the Internet has created a more efficient means for consumers to gather product information, compare prices, and make purchases at any time and from anywhere. The number of Internet users who are shopping on-line steadily increases. Nevertheless, the number of consumers who complain about on-line shopping also increases. Since In...