Umaimah Wahid

• Doctor of Communication Science
• Lecturer at Universitas Budi Luhur

Jokowi's and the government's policies addressing the COVID-19 pandemic have generated positive and negative reactions among social media users. The government/President Jokowi's policies are considered slow, indecisive, disorienting, changing, and confusing to the public. This study aims to uncover and interpret the significance of social media us...

Background: Competition between traditional media and social media in reaching the attention of the audience has become a necessity. The presence of social media has changed the pattern of media use in society in seeking entertainment and information. To anticipate these changes, television must converge with social media. Convergence is believed n...

Political meme creators play an important role in conveying political messages, shaping public opinion as well as the practice of decision making through the political memes produced. Political memes circulating on various social media during the campaign period of the 2019 Presidential Election 2019 largely contain hate speech, hoax and character...

Fenomena mistis di media sosial belakangan ini semakin berkembang pesat. Konten-konten mistis ramai dipertontonkan di media sosial seperti youtube, instagram, tiktok, dll. Menyadari hal itu, beberapa stasiun televisi memanfaatkan popularitas konten horror sebagai bagian dari pertunjukan mereka. Penelitian ini bertujuan untuk mengetahui bagaimana pr...

Abstrak @POLKADOTKITCHEN adalah salah satu akun aktif dalam sosial media Instagram yang memuat informasi dan penjualan kuliner melalui sosial media dan membuka layanan promosi untuk makanan dengan harga yang sudah ditentukan namun cukup terjangkau. Penulis memiliki minat dan keinginan untuk melakukan analisa dan memberikan gambaran bagaimana @POLKA...

Tulisan ini menganalisis resepsi budaya populer Korean Pop atau KPop yang mana berdampak pada gaya hidup diaspora Indonesi di Penang. Tulisan ini menggunakan metode penelitian kualitatitf dengan pendekatan interpretatif. Penelitian ini melihat bagaimana penerimaan budaya KPOP mampu mempangaruhi gaya hidup mereka dengan menggunakan analisis resepsi...

This article examines the News Outlining Examination of the shooting of 6 FPI troops in Web-based Media detik.com and tribunnews.com 7 and 13 December 2020 versions. This exploration utilizes a valuable worldview and media portrayal utilizing the Zhong Dan Dish and Gerald M. Kosicki. Detik.com and tribunnews.com are public web-based media, which ar...

Indonesian students who take part in the Indonesian International Student Mobility Awards program in Russia may encounter challenges when interacting with local residents due to the relatively foreign culture, including language. This study was conducted to describe the facts that occurred in the process of intercultural communication during Indone...

This study aims to examine the tendency of online media coverage of cases of sexual violence experienced by women, especially in this study the case of Novia Widyasari, a student in Mojokerto, East Java. The online media, which are considered to have not given special attention to these cases. The production of texts in news tends to be far from po...

Penelitian ini mengangkat tema program food estate di tengah masa pandemi Covid-19 yang diselenggarakan oleh pemerintah pusat. Penelitian ini membahas bagaimana sebuah berita dikemas pada portal online Tempo.co dan Pikiran-Rakyat.com tentang pemberitaan program food estate di tengah situasi wabah Covid-19. Periode pemberitaan waktu yang dipilih ada...

ABSTRAK Penelitian ini mengkaji bagaimana pembingkai berita yang dilakukan pada media online Tribunews.com dan Pikiran-Rakyat.com, terkait pemberitaan Sikap Menteri Tri Rismaharani yang meminta anak tuna rungu berbicara pada Peringatan Hari Disabilitas Internasional di Gedung Kemensos RI. Sikap dari Menteri Sosial tersebut mendapat kritikan dari ma...

@POLKADOTKITCHEN adalah salah satu akun aktif dalam sosial media Instagram yang memuat informasi dan penjualan kuliner melalui sosial media dan membuka layanan promosi untuk makanan dengan harga yang sudah ditentukan namun cukup terjangkau. Penulis memiliki minat dan keinginan untuk melakukan analisa dan memberikan gambaran bagaimana @POLKADOTKITCH...

@POLKADOTKITCHEN adalah salah satu akun aktif dalam sosial media Instagram yang memuat informasi dan penjualan kuliner melalui sosial media dan membuka layanan promosi untuk makanan dengan harga yang sudah ditentukan namun cukup terjangkau. Penulis memiliki minat dan keinginan untuk melakukan analisa dan memberikan gambaran bagaimana @POLKADOTKITCH...

A personality that individuals have formed can increase their self-confidence. The self-confidence influences communication style. Therefore, communication skills and an individual's personality are interconnected with each other. The formulation in this service is how to introduce the foster youth of the National Education Care Foundation located...

Dynastic politics has always been an issue that has attracted public attention to be discussed during the Regional Head Election (Pilkada) process. This is because in reality there is a tendency in many regional heads to try to build dynastic politics. The simultaneous Regional Head Election (Pilkada) in 2020 is quite interesting with several candi...

This study aims to determine the convergence process between social media and television in Indonesian television broadcasting companies, by taking a case study at a television broadcasting company called Indosiar. Convergence is carried out as a result of the large number of social media users in Indonesia. The number of internet users in Indonesi...

Film tidak hanya berfungsi sebagai media hiburan. Film juga berperan dalam menyampaikan pesan-pesan ideologi yang secara sadar atau tidak sadar menjadi bagian nilai yang diyakini oleh penonton. Di samping itu, alasan produksi film horor meningkat karena nilai ekonomi dan politik yang menjadi bagian dari struktur dan agen-agen sosial. Salah satu fil...

The COVID-19 pandemi has changed the world in all sectors, particularly the health, economy, and education sectors. World Health Organization (WHO) announced the coronavirus outbreak (COVID-19) as a global pandemi. Therefore each country began implementing social distancing policies. The President of Indonesia insists on doing all activities from h...

The research aims to analyze the communication practices of single mothers in carrying out their dual roles. This research approach is a critical qualitative case study method. The research data were collected through in-depth interviews with a number of informants and participatory observation. The research results show that there are five interac...

The report aims to investigate poor health services among patients, doctors, medical personnel, non-transparent health information, and unequal health access for the community due to social, political, and economic status. The research used qualitative descriptive methods. The result explained that serious efforts are required to improve health ser...

Di seluruh dunia tanpa kecuali kini sedang menghadapi krisis pandemi corona virus deseases 19 (Covid-19), tidak terkecuali TNI Angkatan Laut. Penelitian ini untuk mengetahui bagaimana strategi manajemen krisis Public Relations Tentara Nasional Indonesia Angkatan Laut (TNI AL) dalam menghadapi pandemi Covid-19. Terlebih dengan ditetapkannya Rumah Sa...

Indonesia yang sebanyak 64,8% penduduknya sudah menggunakan Internet dan 160 Juta jiwa merupakan pengguna sosial media, membuat Indonesia merupakan pasar yang menjanjikan oleh para pelaku industry sosial media, seperti aplikasi Tik Tok. Ditahun 2020 aplikasi Tik Tok menjadi budaya populer di Indonesia, karena masyarakat Indonesia pasti mengetahui a...

Viral events on social media are often made into the news. One of the social media viral events that made the news in mid-2019 was #JusticeforAudrey. Allegations of violence against Audrey made headlines in all mass media, including on Liputan 6 Siang SCTV. During April 2019, projections related to Audrey's coverage were submitted by producers ever...

Throughout 2019, Indonesia was confronted with a number of mass actions that led to riots. In many discussions on mainstream media platform as well as academic institutions, the circulation of hoaxes and fake news on social media are often used as scapegoats. President of the Indonesian Anti-Defamation Society (Mafindo), Anita Wahid explained, in 2...

On January 2, 2020, the day after the widespread flood disaster in the Jakarta area occurred, the mass media gave a special portion to the Jakarta flood news. This can be identified from the use of Jakarta flood events as headlines. The mass media always framing (reported) events that are reported based on the perspective and interest of the media...

This report aimed to report how the Education and Culture Ministry responded to the mass media spotlight and public criticism related to full-day school education. The case study method with in-depth interviews and observations were used to collect the data. The study result explained the Education and Culture Ministry carried out public relations...

The report aimed to investigate activities of the Public Relations Bureau of Press, Media, and Information of the Indonesia State Secretariat Ministry through social media to overcome the crisis and restore the image of President Joko Widodo after Islamic Action 212. The case study method was used to reveal and explain the disrupted image of Presid...

As the new TV, NET comes with a variety of formats and content that is different from the existing television, this makes the strategy that must be done to build a brand image must be different from other televisions. This study aims to find out the public relations strategy to build a brand image in technological innovation and the production of a...

Indonesia yang sebanyak 64,8% penduduknya sudah menggunakan Internet dan 160 Juta jiwa merupakan pengguna sosial media, membuat Indonesia merupakan pasar yang menjanjikan oleh para pelaku industry sosial media, seperti aplikasi Tik Tok. Ditahun 2020 aplikasi Tik Tok menjadi budaya populer di Indonesia, karena masyarakat Indonesia pasti mengetahui a...

Kota Tangerang Selatan adalah kota yang menerapkan program smart city pada tahap awal dari 200 wilayah kabupaten dan kota di Indonesia dengan “Gerakan menuju 100 Smart City” yang didasarkan pada integrasi teknologi dalam tata kelola kota berkat keberadaan internet of things (IoT). Integrasi teknologi bertujuan untuk meningkatkan efisiensi, membagik...

Advertisement as a part of an Integrated Marketing Communication is one of the marketing tools to reach their market. Each company has their own market segmentation for their offered product or services. Competition with the similar product is another challenge for the company itself to reach widely audience and get the segmented market. Wardah cos...

Perubahan media dalam berdakwah berlangsung seiring dengan perubahan teknologi informasi dan komunikasi berbasis internet. Aktivitas dakwah yang sebelumnya melalui mimbar-mimbar dan media konvensional bermigrasi ke media berbasis internet. Salah satu media dakwah yang memfokuskan berdakwah menggunakan media baru adalah Al-Barjah TV. Penelitian ini...

Abstrak Perubahan media dalam berdakwah berlangsung seiring dengan perubahan teknologi informasi dan komunikasi berbasis internet. Aktivitas dakwah yang sebelumnya melalui mimbar-mimbar dan media konvensional bermigrasi ke media berbasis internet. Salah satu media dakwah yang memfokuskan berdakwah menggunakan media baru adalah Al-Barjah TV. Penelit...

Advertisement as a part of an Integrated Marketing Communication is one of the marketing tools to reach their market. Each company has their own market segmentation for their offered product or services. Competition with the similar product is another challenge for the company itself to reach widely audience and get the segmented market. Wardah cos...

Since the reform era began, people have been free to use the internet as a basis for work and communication. Significant developments that became a positive side because the public began to realize that the internet could easily be used for business. A new perspective is needed to understand branding guidelines in the context of rapidly changing co...

The Aceh Aceh community and its surroundings have been part of the Taman Iskandar Muda (TIM) organization since 1950. TIM has a membership of 265,000 people, forty-seven (47) branches and thirty (30) Meunasahs spread across Jakarta, Bogor, Bekasi, Tangerang, Cilegon, Serang and Kerawang. The TIMdeveloped the Aceh Aceh community by utilizing the meu...

The research aims to find out how the role of Indonesian Broadcasting Commission in monitoring the Neutrality of news content in 2019 Presidential election on Television. The research methods used descriptive analysis with qualitative approach. The problem of this research is How the role of Indonesian Broadcasting Commission in monitoring the Neut...

Transgender recognized as a sexual orientation that exists in the society which creates various reactions by the surrounding environment. Transgender is a self-presentation closely related to the construction of identity, which presents itself as a communication process that forms interpersonal communication. The identity is accepted by the communi...

Televisi lokal memerlukan upaya khusus untuk memperkenalkan brandnya. Brand televisi lokal, I Channel Bandung, menggunakan kekayaan budaya lokal untuk meningkatkan kesadaran penonton. Tujuan penelitian ini adalah untuk mengetahui proses peningkatan brand awareness televisi I Channel Bandung melalui acara budaya lokal “Sampurasun Cepot” dengan mengg...

This research implements a quantitative content analysis using descriptive approach and focus on the content of rape report in Detik.com online media. Sexual violence cases, especially rape case always be interesting news in media. In that context, the readers are presented bad news with the way of writing tending to vulgar and alienating the rape...

This study aimed to know and explain the importance of 'brand value' in building brand equity through New Wave Marketing on the Indonesian-based outdoor product Consina. The theory and concept used in this research were the Integrated Marketing Communication Mix theory. The study used a qualitative approach and a case study method. The study reveal...

The research on the text of television soap opera “Dunia Terbalik” focuses on the construction of the role of women and men. During this time, men are act as heads of families, leaders and breadwinners as regional representation, while women are more described as housewives, unemployed, and active in domestic areas. This study aims to uncover, crit...

Tujuan dari penelitian ini adalah untuk mengkaji bagaimana New Wave Marketing brand dan Brand Value peralatan outdoor Consina dalam membangun brand loyalty. Penelitian ini menggunakan teori New Wave Marketing. Metode Penelitian ini menggunakan pendekatan kualitatif studi kasus. Hasil penelitian ini adalah pada aktifitas pemasarannya consina selalu...

Teungku Inong "is a teacher in the gampong community in Aceh. Their role is very important as it teaches children of Aceh and the social and cultural values of Aceh to you and your mother in Aceh. Their role is very important in the process of socio-cultural construction of Aceh. This research wants to explain and analyze the role of Aceh Inong Teu...

The aim of present study is to provide an explanation about planning, strategies, and the implementation of Marketing Communication Mix (Promotion Mix) of Kedai Tiang Kebayoran Lama as a business starter in food and beverages industry. These study uses an approach of qualitative reseach with case studies as the method. The study did several techniq...

The aim of present study is to provide an explanation about planning, strategies, and the implementation of Marketing Communication Mix (Promotion Mix) of Kedai Tiang Kebayoran Lama as a business starter in food and beverages industry. These study uses an approach of qualitative reseach with case studies as the method. The study did several techniq...

ABSTRAK Pemilihan umum Kepala Daerah (Pilkada) DKI Jakarta 2017 menjadi perhatian dan pembicarakan publik Jakarta, Indonesia bahkan dunia. Dalam Pemilukada komunikator politik yaitu calon gubernur/wakil gubernur DKI Jakarta berlomba membentuk personal branding untuk memperoleh persepsi dan opini positif publik Jakarta yang akan menberikan hak pilih...

Online transportation is nowadays popular in Indonesia and becomes a new alternative for people due to its efficiency and effectivity. One of the most famous online transportations is PT.Go-Jek Indonesia. People prefer to choose it to anticipate traffic jam in Jakarta and the surroundings. Besides PT. Go-Jek, there are some similar transportations...

This study aims to determine the application of the Code of Conduct of Journalism and Independence in the production of Sigi investigation program in Surya Citra Televisi (SCTV) related to the Journalistic Code of Ethics (KEJ). Consideration of ethical values is a requisite in the process of production of a television program. Ethical values which...

PT. Bank Tabungan Pensiunan Nasional Syariah Jakarta became the first pioneer of Branchless Banking program initiated by every Bank in Indonesia. Branchless Banking is an idea program of Bank Regulators throughout Indonesia, Bank Indonesia and the Financial Services Authority that aims to provide convenience in saving and know Bank closer to touchi...

This study is aimed to find, explain and interpret the behavior of verbal and nonverbal communication of female prostitute on the front stage and back stage. They create messages through communication behavior and create impressions via communication symbols during the interaction process. This study used is Symbolic Interaction Theory of George He...

Khalayak biasa disebut dengan istilah penerima, sasaran, pem baca, pendengar, pemirsa, audience, decoder, atau komunikan. Khalayak adalah salah satu unsur dari proses komunikasi. Oleh karena itu, khalayak tidak boleh diabaikan sebab berhasil tidak nya suatu proses komunikasi sangat ditentukan oleh khalayak (Cangara, 2010: 157). Bagi komunikator, ko...

1 Manusia merupakan makhluk sosial yang membutuhkan ak-tivitas sebagai wujud dari pengembangan nilai-nilai kemanu-siaan dalam proses interaksi. Aktivitas tersebut berlangsung dalam beragam bentuk dan level komunikasi. Di dalamnya tercipta bentuk pemahaman dan pemaknaan diri serta proses penciptaan realitas yang melibatkan banyak pihak. Komunika-si...

Teknologi memainkan peran penting dalam proses dan prak-tik komunikasi pada masa kini. Perannya semakin menonjol di tengah masyarakat industri yang sedang bertransformasi menjadi masyarakat informasi. Pada tahap ini, pemanfaatan inter net menjadi bagian yang tidak bisa dilepaskan. Teknologi komunikasi berbasis internet sudah menjadi bagian integral...

Proses komunikasi politik tidak lepas dari pembentukan opini publik untuk mendukung komunikator politik yang sedang mencanangkan tindakan politik tertentu. Komunikator politik memerlukan kampanye untuk membentuk personal branding dan organizational branding berkaitan dengan kebijakan dan program yang ditujukan kepada khalayak sebagai target kampany...

Metodologi merupakan jalan menuju ilmu pengetahuan. Ilmu pengetahuan secara definitif dipahami sebagai pengetahuan yang disusun secara sistematis. Untuk memperoleh pengetahuan yang sistematis, setiap ilmuwan membutuhkan metodologi, yaitu suatu cara yang ditetapkan dengan logika tertentu untuk melihat dan memahami realitas atau fenomena. Dalam khaza...

Media mampu menyampaikan serta menjangkau khalayak dalam jumlah yang sangat besar dan serentak. Media merupakan pranata sosial yang kehadirannya membawa manfaat bagi masyarakat secara luas. Media juga mampu berperan sebagai alat kontrol sosial, pem-batasan pemerintah, dan sarana penunjang ekonomi. Pada era internet, hampir tidak ada sektor kehidupa...

Efek komunikasi adalah dampak dari beragam bentuk pesan/komunikasi yang ditransformasikan dalam interaksi komunikasi bagi target audiens yang menjadi sasaran (exposured) media dan saluran politik lainnya. Efek media terdiri atas efek langsung (immediate effect) dan efek tidak langsung/tertunda (delayed effect). Efek media bersifat positif dan negat...

Proses politik melibatkan komunikasi dengan semua komponennya. Semua komponen komunikasi menjadi kajian serius dalam komunikasi politik sebagai bentuk integral dari aktivitas politik dan tindakan komunikasi. Politik tidak mungkin lepas dari proses komunikasi. Keterlibatan media massa membuat proses politik semakin menarik, aktivitas politik semakin...

Agar dapat dipahami mengapa sebuah pesan muncul atau diproduksi dan diproses oleh individu atau sekompok orang, sangat diperlukan kemampuan untuk melakukan interpretasi terhadap sebuah pesan yang telah diproduksi dan diproses PENGERTIAN PESAN KOMUNIKASI POLITIK Dalam komunikasi politik, pesan merupakan kekuatan yang tidak mungkin diabaikan. Pesan a...

Efek komunikasi adalah dampak dari beragam bentuk pesan/ komunikasi yang ditransformasikan dalam interaksi komu-nikasi bagi target audiens yang menjadi sasaran (exposured) media dan saluran politik lainnya. Efek media terdiri atas efek langsung (immediate effect) dan efek tidak langsung/tertunda (delayed effect). Efek media bersifat positif dan neg...

Reference Buku Komunikasi Politik, Teori, Praktek dan Aplikasi di Era Media Baru oleh Umaimah Wahid, Penerbit Simbiosa Rekatama Media, Bandung, 2016

Political campaign is a compulsory activity to be carried out by political parties and political candidates such as candidates for presidents and the vice, governor and the vice, regency head and the vice, the vice mayor and the vice and all candidates for congress in the national, gubernatorial and municipal level. The campaign is not fully apart...

This article is expected to be an alternative study for political communication of the first level-governance in village community (gampong) springing out from values of the local society and culture. The gampong governance is a first level and original form of the governance of the Acehnese province which is established on values of the Acehnese l...

This research implements a quantitative content analysis using descriptive approach and focus on the content of rape report in Detik.com online media. Sexual violence cases, especially rape case always be interesting news in media. In that context, the readers are presented bad news with the way of writing tending to vulgar and alienating the rape...

Indonesia is the country with the largest number of Muslim occupation in the world today. The largest number of Muslims require various forms of religious education as an attempt to provide insight to the community about the concept and values of Islam. In the process, mass media, which has grown rapidly in Indonesia, especially television come to...

Soap opera or Electronic cinema, commonly abbreviated as sinetron, is a program which takes most portions and public interests among other television programs. A great number of spectators generate the number of its influences on society because sinetron has become one of television programs that catches public attention and is broadcasted in most...

The research about the women parliament candidacy based on problems, theory, methodology and researchanalysis being utilized by the researcher aims at 1) unveiling affirmative action policy in accordance to the2003 Public Election regulation (UU) and the 2008 political party regulation that are suitable policy along withefforts to enhance women rep...

ABSTRAK Maraknya kasus korupsi yang sangat merugikan negara menjadi konsumsi publik secara terus menerus melalui pemberitaan dihampir seluruh media massa. Namun yang menarik, ekspresi wajah para pelaku korupsi senantiasa menampakkan wajah tenang seperti tidak dalam masalah dan senantiasa menampilkan penampilan yang mewah serta glamor. Sehingga pena...

Situs video YouTube adalah salah satu varian dari situs jejaring sosial (situs jejaring sosial)yang mengembangkan dan minat dalam konvergensi media komunikasi digital untuk orang-orang mudasaat ini Jakarta. Menarik untuk menjadi pertanyaan berarti meng-unggah video meliputi kasus lip- sincdan musik pop di dunia maya dapat terjadi. Kasus ini diduga...

This study intends to perform political power-mapping in the DKI Provincial Jakarta to clarify, to critic and to evaluate the ideologies of political parties and the governance of DKI Jakarta in the effort to increase the participation of women in political practices. It is observed that there is no representative in the 2012 DKI Jakarta election....

Uji materi UU Pencegahan Penodaan Agama (UU No.1/PNPS/1965) telah berlangsung selama Januari-April 2010 lalu. Bermacam diskursus muncul selama uji materi tersebut. Uji materi juga tak luput dari pemberitaan media, termasuk media online. Bagaimana media online dengan ideologi Islam menyikapi diskursus pluralisme agama yang muncul selama uji materi a...

This research is primarily based on critical paradigm with Gramscian model analysis, theories and concepts of political communication regarding quality of political communication, mass media, and based on Antonio Gramsci’s hegemony theory of organizational network alliance, hegemony-counter hegemony, radical feminist, and the mass media with the ba...

Implementation of regional autonomy since 1999 have not brought positive results for the area including the development of human resource development (HRD) of women as one of the stakeholders in regional development. It is precisely the implementation of regional autonomy is an impact on women. There are at least three records pertaining to the imp...

Pidie Jaya uses internet as the media to campaign the development programs of the government. It is shown by the preparation of technology infrastructure in this area that is served by the government such as websites, blogs, portals, emails, and Facebook sites. These programs are effectively giving positive impact in the progress of development in...