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Publications (21)
The present research aims to explore the motivation behind taking selfies with animals at wildlife tourist attractions (WTAs) in India. This study adopted a qualitative approach within an interpretivist paradigm; face-to-face in-depth interviews were conducted with 16 respondents. The findings of the present study indicate several motivational and...
This chapter examines the motivation and strategies required for shifting from traditional employment to entrepreneurship through cases of successful entrepreneurs who had started their careers as an employee. Through qualitative analysis of interview articles entrepreneurs, the chapter examines the reasons for taking this career shift, the issues...
In today's connected world, social media has transformed how people explore medical tourism. With their relatable stories and vivid visuals, influencers help patients navigate treatments abroad, whether cosmetic surgery in South Korea or fertility journeys in Greece. While their content often feels authentic and inspiring, it can sometimes gloss ov...
This chapter investigates the transformational effect of artificial intelligence (AI) in increasing income in the tourist business. AI has become an important tool for firms looking to improve customer service, optimize pricing tactics, and simplify operations. AI is changing the way tourist firms interact with their clients and generate revenues,...
This chapter presents a broader global overview of contemporary trends in women entrepreneurship and managerial positions within the tourism and hospitality sector. The chapter synthesized findings from various scholarly articles, industry reports, and case studies to explore the dynamic role of women in diverse segments of the tourism and hospital...
Balancing conservation and community development is a significant challenge, especially where natural resources are protected and serve as livelihoods for locals. This study focuses on Kanha National Park in central India, which conserves diverse flora and fauna, including tigers and swamp deer. Conservation efforts often conflict with the liveliho...
Since technology is rapidly growing, new opportunities are emerging for enhancing cultural and educational tourism. Augmented Reality (AR) and Virtual Reality (VR) are some examples of immersive technologies that have the potential to revolutionize tourists' experiences with cultural heritage, especially in terms of more interaction and personaliza...
The female solo travel trend is getting very popular globally , but females often face challenges related to their safety and security during their travel. The current study aims to identify the association among electronic word-of-mouth (e-WoM), brand reputation, brand engagement, attitude towards the brand and Indian solo female travellers' hotel...
Throughout the post-pandemic period, the hospitality and tourism industry has experienced phenomenal growth in the number of customers with a growing need for excellent customer service. In the tourism and hospitality industry, customer service may be revolutionized in the hotel business by implementing chatbots. These AI chatbots increase client t...
Tourism's rapid expansion presents both opportunities and challenges for sustainable development. This chapter explores the intricate relationship between tourism and sustainability, aiming to identify pathways towards harmonization. This chapter presents the interconnectedness of economic, environmental, and socio-cultural factors shaping tourism'...
Travel and tourism businesses heavily rely on AI-powered products and services for various operations, from planning trips to booking accommodations. At the moment, the travel and tourism sector heavily rely on AI-powered goods and services for a range of tasks, from planning vacations to sharing travel experiences. The travel and hospitality indus...
With tourists' growing interest in revitalizing their bodies, minds, and spirits through learning and practicing yoga, yoga tourism is gaining attention rapidly in academia and industry. The age-long practices of yoga, Ayurveda, and meditation make India an excellent destination for yoga tourism. Patanjali Yogpeeth is chosen as the study area, cons...
Purpose: Innovative modern technologies are utilised in the hospitality and tourist industry to attract prospective consumers. Travel vlogs have emerged as a type of visual travel blog which includes information regarding tourist destinations, accommodation, cuisine, touristic activities, mode of accessibility , etc. The current study aims to inves...
The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant in...
Blockchain is a technology that allows for the open storage of every transaction that a given network generates. The term “blockchain” refers to a sequence of blocks made up of encrypted copies of each register. The main feature of blockchain technology is decentralized data, which means that data is spread across the many nodes or computers that m...
Background: Studies pertaining farm tourism chiefly highlights positivistic methodologies and quantitative approaches. However, there is need to explore, describe and better understand the intricacies of tourism impacting the farm, the families and rural surroundings. Interpretative research methods are comprehensive and ease off compound understan...
Purpose
Based on the Stimulus-Organism-Response Model, this study aims to investigate how the intention of Chinese guests to revisit a hotel (response) is triggered by the quality of the hotel’s hygiene protocols (stimulus) during the pandemic. Brand image, perceived guest satisfaction and perceived customer trust were examined as the organism fact...
