Tzong-Ru Lee

• National Chung Hsing University

Serious games and negotiation simulations are effective tools for teaching sustainable environmental practices. The Phosphorus Negotiation Game (P-Game), originally a face-to-face simulation on sustainable phosphorus fertilizer production, engages participants in evaluating the recovery of radiotoxic uranium during fertilizer production. To increas...

Environmental negotiations are complex, and conveying the interaction between science and policy in traditional teaching methods is challenging. To address this issue, innovative educational approaches like serious gaming and role-playing games have emerged. These methods allow students to actively explore the roles of different stakeholders in env...

Purpose The main objective of this research is to investigate the factors that influence consumer purchase decisions for halal products before and during the COVID-19 pandemic, based on the Engel-Kollat-Blackwell (EKB) theory. Design/methodology/approach The research was conducted as a survey. The influencing factors were determined based on the g...

The study was conducted to explore and understand factors that determine consumers' intention to recycle e-waste from the lens of the Theory of Planned Behavior (TPB) and Behavioral Reasoning Theory (BRT). A cross-sectional survey was designed and data was collected from 339 respondents who used an extensive number of electronic devices. The findin...

Purpose This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships. Design/methodology/approach In this study snowball sampling was used to identify relevant purchase and sales managers to collect data from two cross-industrial sam...

Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller’s and a purchaser’s perspective. Design/methodology/approach: Purchase and sales managers working for Taiwanese companies were included in the sample. Snowball sampling was...

Purpose This paper aims to examine the common denominators of measurement properties of a Triple Bottom Line (TBL) dominant logic for business sustainability through time and across business contexts. Design/methodology/approach The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 6...

Environmental decision-making and negotiations take place at the science-policy interface. While this fact is understood, it is challenging to convey to students how science and policy interact in environmental studies and social sciences. In this context, simulating environmental negotiations in serious games are effective experimental learning to...

Worldwide Supply Chains (SC) have witnessed a vast expansion in the geographical network, investment, and goods and services offered. These have increased the complexities of SCs around the globe, thereby making them vulnerable to disruptions. The present study aims to develop a theoretical model for drivers of Supply Chain Resilience using the Int...

This study proposed a new approach to wellness tourism through organizations’ offering of wellness services as part of Online-to-Office (O2O) services to their employees. Targeted group data from 319 participants found medical professionalism, medical reports’ accuracy, and privacy protection to influence their health check provider selection. Thro...

Purpose To test a research model consisting of hypothesized relationships within and between the domains of action and social alignment based on buyer and seller perspectives in B2B relationships. Design/Methodology/Approach Based on two cross-industrial samples of 218 buyer B2B relationships and 208 seller B2B relationships in Taiwan. Findings F...

How we perceive the world is not solely determined by our experiences at a given moment in time, but also by what we have experienced in our immediate past. Here, we investigated whether such sequential effects influence the affective appraisal of food images. Participants from 16 different countries (N = 1278) watched a randomly presented sequence...

Purpose The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context and to verify the validity and reliability of a stakeholder framework through time and across oriental and occidental business contexts. Design/methodology/approach...

This is a study on the critical strategic factors of hospital management. The research was done in one single hospital at central Taiwan with questionnaires distributed to three levels of hospital executives. The senior managers’ level includes the board of director, hospital president, and hospital vice superintendent. The mid-level executives’ le...

This study investigated the use of digital media, specifically social media technologies, in the workplace in Taiwan. The data for this study were collected through an online survey. Participants responded to questions asking whether social technologies could be a source of empowerment, leading to equality. Respondents included female and male empl...

The need for real enhancement of capabilities of an organization to provide various valuable services for customers, as fundamental to competitive advantage, has become a significant issue. This paper aims to consider employee satisfaction by collecting in Taiwan and mainland China hotel industry. It is conducted by referring to the grey relative a...

Purpose The purpose of this paper is to investigate the problem faced by many Taiwanese restaurant owners who trying to set up their shops in Thailand. Design/methodology/approach Two surveys were conducted in this study. The first interview questionnaire was designed using the factors proposed by Parasuraman et al. (1988, 1991) and given to resta...

span lang="EN-US"> Technology advancement has seemingly made the world smaller, especially with the existence of tools such as a cell phone. Along with this development, new method of marketing and promotion has been formed. One of these strategies is the use of micro cinema. After suffiient background study on the factors that seemed to affect the...

p> This paper presents a teaching innovation that has proved successful in stimulating the in-class participation and learning effectiveness of Asian students. The sample population of the research was the teachers and the students of universities in Taiwan and Mainland China. Convenience sampling was used. Grey Relational Analysis (GRA) was used t...

In general, enterprises should pay close attention to sustaining sufficient competitiveness in turbulent global business environments that focus on sustainable operations, especially environmental issues. It is obligated for enterprises to protect the environment, utilize sustainable resources and establish eco-industries. Many large enterprises ha...

People like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, we can find rules to make a business sustainable. After reading...

Due to the fact that more and more people use iPods and smart phones in their daily life, mobile phone applications (APP) have become one of the key business opportunities for a corporation's success. It is important to understand the factors leading to customer's satisfaction because it ensures that APPs will be retained and continuously used by t...

Purpose - The beauty salon industry is a highly competitive market. Every beauty salon shop aims to keep its customers satisfied and hopes that they will revisit several times. Hence, this paper investigates the key factors affecting the repurchase intention of consumers in the beauty salon industry in Taiwan. Research design, data, and methodology...

While several studies have developed theories and models to manage branding activities, the potential contribution of the TRIZ theory to develop a comprehensive brand evaluation system has not been explored yet. The purpose of this paper is to fill this gap, by combining the main contents from well-established brand-related models (Keller's brand b...

Globalisation of trade caused an increase in competition and forced Taiwan to expand its logistical operation beyond the Asia-Pacific. In order to be able to improve its logistical operation, Taiwan needs to know its current competence level compared to its neighbouring nations. In an attempt to justify the performance of Taiwan International Logis...

The progress of information and telecommunication technology (ICT) has accelerated the arrival of an 'Ubiquitous Society', where information can be received and exchanged anytime and anywhere. The transformation of commerce comes from brick and mortar stores to electronic commerce and to mobile commerce, now we call 'ubiquitous commerce' (U-commerc...

Social technologies have changed the way business is done by providing opportunities never before possible. Is it feasible that social technologies platforms could provide empowerment and support for economic stability and gender equality? This study investigated the use of technology in the workplace, specifically social technologies, including th...

Improving the method for selecting risk-based competing improvement strategies has equal importance with failure risk quantification inthe FMEA methodology. Nevertheless, there are few studies which focus on this issue. Furthermore, the influence of factors relating to the businessenvironment which may support or derail improvement efforts is not c...

This study proposes a systematic process in the pre-startup stage of establishing independent and franchised catering micro businesses. A questionnaire based on the key success factors (KSFs) affecting the establishment of a micro business was developed. Grey relational analysis (GRA) was performed to determine KSFs that can affect the start of a c...

In a highly competitive environment with a developed network, the customers of electronics manufacturing service (EMS) manufacturers always seek a wide range of choices. EMS manufacturers can attract loyal customers and establish long-term partnerships if they understand and satisfy their customers' needs to execute a response plan successfully wit...

The aim of this research is to define (or set) organizational key performance indicators (KPIs) in the precision machine industry using the concept of core competence and the supply chain operations reference (SCOR) model. The research is conducted in three steps. In the first step, a benchmarking study is conducted to collect major items of core c...

Purpose – The purpose of this research is to investigate how companies in the reinforcing bar industry and the construction industry operate and implement brand alliances. Design/methodology/approach – This research uses a qualitative interview survey and the grounded theory method to extract key factors of brand alliance development and managemen...

Purpose – The purpose of this paper is to develop a model not only for determining the key factors in selecting optimal international express suppliers, but also for extracting the priority strategic suggestions of management for international express suppliers. Design/methodology/approach – The proposed model comprises two parts. The first part i...

This study investigates the key success factors (KSFs) for selecting the consumer to consumer (C2C) logistics provider in Thailand. Relevant factors related to the selection criteria of a C2C third party logistic (3PL) provider are first solicited from the literatures and 17 major factors which are categorised in five groups are identified by a gro...

This study investigates rice-buying behavior in Chinese people living in Mainland China, Hong Kong, Singapore, and Canada and suggests marketing strategies for rice products. Data were collected from a comprehensive Web-based survey and analyzed using grey relational analysis method. In total, we received 445 valid questionnaires. For China-Chinese...

Facing the change of economic environment and the need of enhancing competitive advantages, small and medium-sized enterprises in Taiwan utilize ‘Taiwan TrainQuali System (TTQS)’ on training talents. In order to maximize the benefits of TTQS implementation and increase the training efficiency, this paper aims to use ‘grey relational analysis (GRA)’...

In this study, we identify the participants and activities typically present in a supply chain to determine the links where knowledge transfer is most likely to occur. Based on responses to questionnaires from Taiwanese managers, we identified several key connections between members in the upstream and downstream supply chain. From this study, supp...

The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important sol...

Architectural tourism, the popular activity of visiting traditional buildings primarily for seeing and enjoying their architecture, offers opportunities for tourism industry. This study is focused on developing marketing strategies for architectural tourism in Taiwanese context. As a result of rapid development in Taiwan with the increasing populat...

In salon and hairdressing industry, driven by growing awareness to embrace the concept of the 'Lifestyle of health and sustainability' (LOHAS) and fiercer competition in its business, innovating brand management strategy is important for sustaining business. The aim of this study was to utilise the integration of brand equality pyramid and data min...

The prosperous meeting, incentive, convention, exhibition (MICE) industry has been regarded as the most potential gold mine industry in the 21st century. The development of MICE could very well boost the economy of the respective nations, and open new dimensions in business opportunities (Wu and Lee, 2009). Hence, governments have begun to actively...

When selecting competing corrective actions on FMEA, decision makers may have a different desirability to target a certain improvement goal. Besides, once the corrective actions have been implemented, there may exist a considerable degree of risk due to the possible uncertainties of the outcome. This paper attempts to present FMEA-based corrective...

The study aims to improve the distribution channels in the Taiwan aquaculture industry through a better vertical integration. This study is derived from a need to improve the distribution performance of agricultural-based industries in response to increasing food demands in Asia and elsewhere. Based on a four-by-eight matrix derived from both a val...

The purpose of this research is to use binary logit model (BLM) to find out what kind of customer would be interested in certain types of marketing activities in order to form the standards of sales observation model (SOM). A questionnaire, composed by demographic variables, lifestyle, and the marketing activities of two well-known tea retailers in...

This work compares Chinese, Thai and Finnish social housing models in the context of their economic structure. It explores the variances in decision-making factors for affordable housing policies related to macroeconomic indicators such as urbanisation level, population growth, gross domestic product and human development index. Statistical analysi...

Using arts in the management and marketing education of business managers is rather a newly researched area. This paper presents a case study of using an ancient Chinese painting, 'Along the River during Ching-Ming Festival', to teach the management and marketing concepts to Taiwanese commercial district managers and also help them to come up with...

The topic of this study is the content of blogs. This study developed its 'questionnaire A' based on information collected from the literature on blog contents. The researchers then browsed blog articles and then applied the KANO model to determine what key factors of blog writing interest readers, so as to give corresponding advice. This paper sho...

For restaurants, the provision of coupons is a usual way of attracting people to the restaurant. Today, many restaurants consider how to use mobile advertising to promote their coupons (i.e., mobile coupons) in order to attract people and enhance its popularity. The purpose of this research is to identify what factors that affect customers' willing...

This paper considers two case studies of acquisition of Western manufacturing businesses by Chinese firms. It concludes that the underlying technology transfers are significantly different from contractual forms of technology transfers with an exploitation focus. The limited knowledge that was gained through prior technology transfers agreements le...

Purpose The purpose of this paper is to analyze and investigate analyzed core operational problems of aquatic products with food traceability system and their performance in the Taiwanese market and to develop the marketing strategies to solve these core operational problems. Design/methodology/approach Based on all of the core operational problem...

Impressions about the quality and reliability of products can depend as much on perceptions concerning brand and country of origin (quality cues) as on the evidence of hard data regarding performance and failure (quality attributes). Although the distinction between quality cues and quality attributes is a traditional area of research in marketing,...

Most studies have suggested the benefits of microblogging; however, it also has negative effects, such as internet addiction and publishing of false information, which adversely impact a user's behaviour and the advantage of using it as a marketing communication channel. The negative and positive influences of microblogging on a user's behaviour re...

In this case study, the analytic hierarchy process (AHP) is applied to evaluate the marketing modes of the Shanghai flower market, because of the large flower consumption volume and the location of gathering flower products from nationwide before export. The relative weights of four elements of marketing tools (4Ps), and eventually the optimal mark...

One of the important extensions of the classical multi-commodity network flow (MCNF) problem in bi-objective resource allocation problem with bound and varying capacity (BORAPBVC). We developed a recursive function inherent genetic algorithm (REFING) to solve MCNF problem and BORAPBVC. The objective of BORAPBVC problem is to find the optimal alloca...

The purpose of this paper is to demonstrate how to build a sustainable supply chain management system for reishi extracted products in a leisure farm in Taiwan. By using quantitative approach and interviewing the reishi farm owner, innovative ways to link SCM and tourism in reishi industry are shown to gain competitive advantages for this reishi fa...

The research aims to examine the impacts of intellectual capital (IC) and knowledge workers on productivity. This study is derived from the need to gain better understanding on creativity and innovation in a workplace. The study focuses on the national and organisational levels. For the methodology, three premises are developed and tested a correla...

SCOR is a hierarchical framework with KPIs in each level in it. But, we need tools to help us to measure the KPI. In this research, ICT tools are chosen to be the measurement of KPI because adoption of KPI helps an organization to conduct scientific management and enables administrators to be more efficiency; in this way, the organization can move...

Purpose This paper, being complementary to existing perspectives, aims to examine the behaviors and the strategies of production migration of polluting firms from an economic point of view under appropriate decision conditions in terms of uncertain influence of supply chain support and green technology progress. Design/methodology/approach Strateg...

Animal welfare research with a focus on the market attribute is scarce. This research investigates consumer behaviour and willingness to pay (WTP) for the pork and poultry friendly products in two channel, traditional local markets and super/hypermarkets. We employ the consumer decision process theory to analyse WTP and consumer behaviour of purcha...

The Patient Distribution System (PDS) is one of the urgent problems, similar to the Multi-Commodity Network Flow (MCNF) problem, which need rational attention. Medical tourism has become a buzz word for low cost treatment; a number of patients travel to different countries for getting treatment for various diseases. Mathematically, the model is for...

Despite Failure Mode and Effect Analysis (FMEA) being a strategic technique for creation of error free service operation, detailed survey study and development of opportunity roadmap for FMEA application in service operation is limited in literature. We presented a preliminary literature survey between 1994 and 2010 that covers 20 journals from 8 d...

A construct of conscientious corporate brands (hereinafter called CCBs) is tested by examining the environmental and climate change issues, and the internal and external corporate codes of ethics as dimensions of CCBs. The objective is to validate research in ethical branding by testing 'the conscientious dimension' of a corporate brand. The study...

This research is to explore the success factors of after-sales service from a manufacturer perspective. By analysis, the performance of each factor to understand the area needs to concentrate by the industry. Interview technique, grounded theory method and IPA method are the approaches in this paper to determine the key factors of after-sales servi...