Tserennyam Sukhbaatar

• Master of Business Administration
• Professor (Assistant) at Brigham Young University–Hawaii

Caterpillar's remarkable story of business expansion in the emerging market of Mongolia began when Wagner Equipment was awarded the title of the first Caterpillar dealership, as the country transitioned from socialism to democracy and capitalism. Caterpillar (CAT) had identified a revenue stream opportunity in the emerging market and entrusted Wagn...

The psychological process (motivation, attitude, cognition, and memory) is the primary stimulus for decision-making. The optimal marketing policy can be determined if these psychological factors are identified correctly. Therefore, this research is dedicated to identifying factors such as demography, status, and psychology for choosing savings serv...

This research aimed to help marketing students get real-life digital marketing experience in university. By getting real-life experiences, the students would have better employment offers quickly before and after graduation. By working on real-life marketing projects, students could practice their marketing skills and knowledge, improve their commu...

CASE SYNOPSIS Dulguun Bilguun, the human resources director at BSB, the industry leader in Mongolia in IT products, consumer electronics, and home and office furniture, had a decision to make regarding one employee in the company, Misheel Temuulen. A relatively new university graduate, Misheel had been with BSB only 17 months and now faced a possib...

BSB is one of the first companies in the country to use MBTI to make HR decisions. This is a case study about how the BSB used MBTI to hire and track an individual's performance based on MBTI.