
Trish Elizabeth BradburyMassey University, Auckland · School of Management Sport Management
Trish Elizabeth Bradbury
BSc, MPE, PhD FHEA
About
25
Publications
18,261
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50
Citations
Introduction
Skills and Expertise
Additional affiliations
January 2012 - present
February 1993 - April 2015
February 1993 - April 2020
Massey University, Auckland
Position
- Professor (Associate)
Publications
Publications (25)
This paper provides insight into the evolution of a project designed to address longstanding adult attitudes and behavioural issues in junior and youth sport in New Zealand. The project was funded by Sport New Zealand (Sport NZ) and implemented by Aktive, a charitable trust that works with national and regional partners to fund and deliver communit...
Purpose
This study aims to explore the efficacy of using sport-specific specialist multiple delivery partners (MDPs) contracted by the World Masters Games 2017 Limited (WMG2017) local organising committee (LOC) to deliver their event’s sport programme. Using the experiences and perspectives gained through this novel MDP approach, the objective of t...
This research explored the use of intuition in the decision-making process in the context of selecting elite sport athletes. The three specific aims were to explore: 1) how do coaches view the concept of 'intuition'?; 2) to what degree do they have confidence in (selection) decisions that involve intuition?; and 3) to apply aspects of an organisati...
Rationale/Purpose
Little research has been completed in a New Zealand sport context exploring the industry-academic nexus. The purpose of this study is to examine the efficacy of a collaboration between a sport organisation and researchers to provide insights learned from the key partners’ perceptions.
Design/Methodology/Approach
Within a case stu...
Curricular and co-curricular experiential learning has become a vital component of higher education degree programs. This study examines the evolution of experiential learning in sport management from an international perspective. Self-administered surveys were completed by 98 sport industry organizations in the United States, Canada, Australia, an...
Rationale/Purpose: The survival of New Zealand’s amateur sport clubs is threatened by a range of factors. This study investigated how club partnerships may address sustainability concerns brought about through sport environmental changes.
Design/Methodology/Approach: Semi-structured interviews with representatives from five sport clubs explored how...
Strategic Human Resource Management (SHRM) is often described as the alignment of internal human resources to external threats and opportunities. Valuesdriven goals have been increasingly interwoven into SHRM practices. If there is disconnect between values-driven SHRM and staff enactment of values then strategic goal achievement is less likely. Re...
The study examined the independent board structure adopted by New Zealand Cricket (NZC) and issues of board process including board roles, calibre and structure. Data collection consisted of in-depth semi-structured interviews of NZC senior management/board members, supplemented by archival document review and analysis. The findings, although not g...
Purpose
– The purpose of this paper is to explore how multiple partners could be managed to ensure the successful delivery of the World Masters Games (WMG), 2017. Specifically, its objectives are to understand how event organisers manage relationships with multiple delivery partners, what tools and practices are used to ensure consistency and what...
This paper introduces definitions of sport governance and core concepts relating to a non-profit sport organisation board’s roles, calibre of board member, and structure. How sport governance plays such a crucial role in the operations of a non-profit sport organisation is also discussed. Extant literature within the field is examined followed by a...
This study investigates how national coaches define the term intuition. Qualitative data, collected through semi-structured interviews, reveals their perspectives in an athlete selection context. The data supports the meanings of intuition in the literature. Coaches discussed common themes of experience, knowledge, feeling, and just knowing when th...
Purpose
The purpose of this paper is to investigate athlete selection procedures implemented by 25 provincial and national level coaches in New Zealand. One of the main focuses of the study was the degree to which workplace human resource management (HRM) selection practices were utilised, or could have been beneficial, for athlete selection. As ma...
The New Zealand Knights Football Club was born out of the rebranding of the Football Kingz. Drawing on the concept of brand equity, this paper examines the management’s attempts to manipulate the antecedents of brand equity. The paper draws attention to the difficulties of building brand equity after a rebranding exercise and highlights important i...
It has been suggested that women in academia operate in a 'chilly climate'. A chilly climate is characterised by a range of behaviours from overt sexual harassment on the one hand to the subtle and unconscious forms of sexism that impact upon daily life, workload distributions, student evaluations, and promotion and hiring decisions (Prentice, 2000...
Self-coaching in sport (athletes coaching themselves) is a little understood concept that has not been researched or written about by academics to any great extent, although practitioners have made some contribution to the literature. In an effort to define self-coaching more clearly and to understand what athletes do when they self-coach, question...
This paper examines the economic implications that hosting an international event has on a domestic economy. International events such as sporting events or major expositions focus much attention on not only the participants but also the environment within which the event takes place. Venues such as Brisbane, Seville, and Barcelona have gained inte...
Pools of order are illusionary, but even such illusions are the exception. They do not last long. They are pretty limited. And they are the product, the outcome, or the effect, of a lot of work – work that may occasionally be more or less successfully hidden behind the appearance of ordered simplicity.