Tripti ghosh Sharma- Professor (Associate) at Institute of Management Technology
Tripti ghosh Sharma
- Professor (Associate) at Institute of Management Technology
About
4
Publications
1,813
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6
Citations
Current institution
Publications
Publications (4)
Subject area
Strategic Marketing, Marketing Management, Services Marketing.
Study level/applicability
MBA and Executive MBA.
Case overview
The case talks about the inception and growth of OYO Rooms, a company that originally started as ORAVEL Stays Ltd. in 2012, as a platform for booking budget and premium accommodations, but graduated to beco...
Subject area
Strategy/entrepreneurship/international marketing.
Study level/applicability
This case is recommended for use in courses on strategy, entrepreneurship, international marketing and joint venture for PGDM and Executive programmes.
Case overview
International Football Academy (IFA), a leading football development firm, is gearing up to...
Subject area
– Strategic management, IT strategy, Business & IT Consulting, International Business.
Study level/applicability
– PGDM and Executive programmes.
Case overview
– Cognizant Technology Solutions, one of the giants in the Indian information technology (IT) industry, has been continually evolving new strategies and business models to cat...
Subject area
– Social enterprise, Social entrepreneurship.
Study level/applicability
– PGDM, PGDM Executive.
Case overview
– The case is about the evolution of a unique social organization, BloodConnect, over its journey of four years. Initiated by two Indian Institute of Technology (IIT) Delhi students in 2010, the organization went on to be rec...
