About
19
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Introduction
Dr. Toyin Adinlewa, a luminary in academia, lectures at Adekunle Ajasin University in Nigeria. His academic journey includes a B.A. from Adekunle Ajasin University, an M.Sc. from the University of Lagos, and a Ph.D. from the University of Benin. Specialising in strategic communication, public relations, political communication, and advertising, Dr. Adinlewa has made noteworthy contributions to both local and international journals, showcasing his profound impact on scholarly discourse.
Current institution
Publications
Publications (19)
This study explores the impact of social media campaigns on shaping the opinions of Akure residents during the 2023 elections. It focuses on how social media influences political discourse and decision-making. The study employed a mixed-methods approach, using a survey of 355 eligible Akure residents (social media users aged 18 and above) and a con...
As social media increasingly integrates into various facets of human activity, shaping communication, thought processes, and behaviour, this research examines its impact on gubernatorial campaigns and voting patterns among Lagos State residents during the 2023 election. Grounded in Agenda-Setting and Media Dependency theories, the study employed a...
During festive periods, brands often utilise social media to forge connections with their audience through innovative content. This study examines how Instagram and Twitter subscribers perceived the Easter creative messages of Peak Milk and Three Crown, assessing how these align with intended brand communications. Grounded in cognitive response and...
This research work was undertaken to comparatively analyse CNN and BBC coverage of Hilda Baci's global achievement. This is in reaction to Western media outlets framing and representation of Africa in a negative light. The content analysis method was adopted for this study. The online publications on CNN and BBC websites between the period in which...
This study utilises a survey approach to explore the impact of yellow card campaigns on the awareness, attitudes, and practises of selected social media users in Ondo State. The theoretical framework is grounded in agenda setting and technological determin ism theories. A survey method employing a questionnaire was employed, targeting 392 subscribe...
This study examined gender perspective of Nigerian newspapers coverage of COVID-19 responses and politics associated to the responses. Agenda setting and feminist theories were used as theoretical framework. The study adopted the content analysis method. Newspaper editions that carried headline stories of COVID-19 responses and political activities...
The study examined perception and attitude towards media sensitization on COVID19 safety measures among residents of Ondo State, Nigeria during the COVID-19 first wave. Data for the study were collected from a sample of 528 residents through online questionnai re. Findings showed that the media have been very active in championing the fight against...
The research looked at the effectiveness of Opay Oride's outdoor advertisements for market expansion in Akure metropolis, Capital of Ondo State, Nigeria. The framing theory was used as the theoretical framework. The survey research method was employed, and the questionnaire and interview guide were used as data collection tools. Three hundred and e...
Gerbner and Gross's cultivation hypothesis explains that individuals cultivate the viewpoint depicted on television after extended exposure to it. Given the documented prevalence of FGM practice in Oyo State, despite media anti-FGM messages and people's extensive exposure to television, observation shows that this hypothesis appears to be logically...
This study looks at the influence of anti-open defecation campaigns on Owo residents. This study relies on persuasion communication theory as the theoretical framework. The survey method was used to gather quantitative data while the questionnaire was used as the instrument of data collection. A total number of four hundred respondents were careful...
The study investigated Akure residents' exposure and response to social media campaigns against female genital mutilation practice. The Perception theory and Technological determinism were used as theoretical foundation. The survey research method was adopted,while questionnaire was used as the instrument of data collection. Three hundred and eight...
Scholars have argued on the possibility of social media use to increase and/or decrease social capital-a term that refers to benefits derived from social relationships and interactions at the individual level only, especially among university students. Therefore, this study examined the association between social media use and three subtypes (bondi...
Scholars have argued on the possibility of social media use to increase and/or decrease social capital—a term that refers to benefits derived from social relationships and interactions at the individual level only, especially among university students. Therefore, this study examined the association between social media use and three subtypes (bondi...
This paper appraises the role of ICTs as a tool for participatory democracy in Nigeria with particular reference to 2011 and 2015 elections. Qualitative literature reviewing method was adopted and two media theories-Diffusion of innovation and Technological Acceptance Model (TAM) were used as theoretical foundation. The study showed that all the fi...
Value reorientation in Nigeria, through campaigns like Change Begins with Me, has the ambition to influence people's attitude towards specific social goals, by canvassing for values that lead to appreciably stronger awareness and responses to the social good being proposed by government. Therefore, this paper prods into the change campaign with a v...
This study was conducted to examine the influence of sexually explicit advertisements on the sexual values of the undergraduates of University of Lagos. The study adopted survey research design, while questionnaire was used to generate data. A total of 300 copies of questionnaire were administered to undergraduates of University of Lagos, selected...
This research work was undertaken to investigate gender representation in contemporary television commercials in Nigeria. This is in reaction to gender issues that seem to have overtime, become important aspects of global discourse owing to the perceived disparities, inequities, and injustice concerning the relations between the sexes in society. T...
