Tonia Ruppenthal

Fulda University of Applied Sciences · Department of Nutritional, Food and Consumer Sciences

Eye tracking plays a crucial role in consumer research. The aim of this work is to present the statuses of studies that used eye tracking as an instrument in consumer research to investigate food from a marketing perspective. For this purpose, a bibliometric review of 118 articles from the Business Source Premier and Web of Science Core Collection...

This study aimed to investigate the German hospitality industry to find out which resilient business strategies operational managers applied during the COVID-19pandemic and whichare considered viable for the future. Drawing on a multiple case study approach, semi-structured online expert interviews were conducted with twelve operational managers fr...

In recent decades, sustainable products have been increasingly investigated using eye-tracking. Eye-tracking is applied to the record eye movements and visual attention of consumers as they search for food, and from this, conclusions can be drawn about their sustainable food consumption. To obtain a comparative overview of the previous utilization...

Online-(Vor)bestellung zum Abholen oder zur Lieferung nach Hause, Zustellung von Kochboxen für die Zubereitung von Gerichten, spontane Lebensmittelkäufe mit schneller Lieferung oder ein Wocheneinkauf direkt nach Hause geliefert: Dies sind nur einige Möglichkeiten des digitalen Lebensmitteleinkaufs, der zunehmend an Bedeutung gewinnt. Dieser Special...

The aim of this paper is to examine the causes of food waste and potential prevention strategies from a grocery retail store owner’s perspective. We therefore conducted a case study in a German region through semi-structured expert interviews with grocery retail store owners. From the collected responses, we applied a qualitative content analysis....

Purpose Management literature often neglects the business model developed by a monastic institution, as it does not fit the usual categorizations of an enterprise. Nevertheless, monastic institutions founded on Benedictine principles have proven to be economically viable and sustainable over centuries. This paper aims to examine, with the adoption...

The export marketing literature has been criticised for not developing a widely accepted model of export performance, thereby limiting theoretical advancement in the export performance research field. This paper answers these criticisms by qualitatively reviewing existing research (n = 91) within the last decade to classify and reconcile obtained r...