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Tomislav J. Sudarevic

Tomislav J. Sudarevic
University of Novi Sad, Faculty of Economics · Department of Trade, Marektign and logistics

PhD

About

12
Publications
7,719
Reads
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58
Citations
Citations since 2016
5 Research Items
33 Citations
201620172018201920202021202202468
201620172018201920202021202202468
201620172018201920202021202202468
201620172018201920202021202202468
Additional affiliations
November 2000 - October 2002
University of Novi Sad
Position
  • Head of Department

Publications

Publications (12)
Article
The purpose of this paper is to research how core product standardization/adaptation and firm characteristics may frame organizational design in exporting. The aim is to outline organizational design for optimal export performance and note that wrong organizational design may prevent effectiveness and success, despite how good the chosen strategy i...
Article
Full-text available
One of the most prominent words today definitely is digital. It is all around us. From products that are digital to a highest possible degree, to the digital management practices in operating different businesses, down to discussions on benefits and shortcomings of the digital society. At the same time, the world is becoming increasingly global, wh...
Article
Purpose The purpose of this paper is to empirically research marketing and financial export barriers by perceptions of agri-food firms from small developing country with preferential trade position in Europe. Using resource-based and contingency theories as framework, differences in barriers perceptions between exporters classified by five organiz...
Article
Purpose – The purpose of this paper is to provide empirical insight into types of marketing strategies and the implementation difficulties of agri-food exporters, with the purpose to get information about them related to firm size, export experience and capital ownership. Design/methodology/approach – Focussing on Serbian agri-food exporters, this...
Conference Paper
Full-text available
Концепт привредног развоја „по сваку цену“ доживео је свој крах и пре првих видљивих резултата стратегија одрживог развоја које су данас саставни део пословања успешних компанија, посматрано на глобалном нивоу. Бројни еколошки проблеми са којима се човечанство данас сусреће непрекидно увећавају значај одрживе потрошње на коју маркетинг, као доктрин...
Article
The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing cam...
Article
Full-text available
The concept of sustainable development is faced with great interest both in theory, by scientific researchers, and in practice, by managers and policy makers in many countries. Given the fact that humanity has no “spare planet” to live on and that the deterioration of the climatic conditions is a global issue, promoting sustainable production and c...
Article
Full-text available
Choosing the content of promotional messages is a part of the activities of integrated marketing communication. As far as organic products in the world are concerned, research related to the choice of promotional message content is the object of much attention, primarily based on the conduct of research among the consumers of these product (informa...
Article
From the perspective that integrates marketing and banking practice and theory, this work reaffirms the relevance of interactions between the issues of `what' (marketing strategy) and `why' (financial performance). The key finding is that the marketing strategy-financial performance link faces serious difficulties, but they do not inevitably preven...

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