Tomasz Trojanowski

• PhD
• Assistant Professor at Jan Kochanowski University

This research investigates the sustainable marketing effectiveness of Poland’s fruit and vegetable industry using a seminal approach to analyze the interconnected dynamics among all factors and highlight pivotal elements through a structural model. Methodologically, the research used a sample of 216 companies utilizing a comprehensive survey to gau...

Protecting the environment and improving the quality of life of societies has become an important goal for modern manufacturing companies and societies. Companies in the energy sector, whose business activities have a negative impact on the state of the environment and society, also contribute to achieving this goal. This article presents the activ...

The concept of Triple Bottom Line (TBL), plays a key role in transforming manufacturing enterprises into sustainable economic organisations operating in accordance with the principles of sustainable development. Due to the theoretical and cognitive gap identified by the author, the concept has been referred to the marketing mix of food industry ent...

A key event in the last two years of the global economy has been the emergence of the COVID-19 pandemic. Many organisations such as manufacturing and service companies, shops, offices, banks and, above all, medical facilities have been forced to change the way they run business. The development of the pandemic caused concern among people. The Polis...

The research examined awareness, prospects and constraints of sustainable marketing mix development (SMD) from the perspective of Poland’s high-energy consumer goods (HECG), i.e., confectionery products, as an example of the Polish food industry. A questionnaire survey was designed for this purpose. The purpose of the survey questions was to evalua...

The article is a pioneering attempt to identify the strengths and weaknesses as well as opportunities and threats to the development of a sustainable marketing mix in Polish food industry enterprises. The study enriches the poor state of literature on the sustainable marketing and marketing mix. The value of research is to acquire and present new k...

The development of the technical and technological environment in which modern production companies operate requires managers responsible for production processes to introduce management concepts that will correlate with the company’s environment. From among the many concepts of managing production activities, one should choose one that will have a...

The conventional concept of marketing mix does not take into account the idea of sustainable development. The basic objective of this examination is to analyze and evaluate the performance of selected marketing mix elements from the perspective of the Poland’s confectionery industry’s sustainable development. The questionnaire survey was designed f...

The rapid pace of economic development of modern societies contributes to the environmental and social risks. Excessive exploitation of natural resources of the Earth needed to ensure the production processes intensifies the negative impact of manufacturing enterprises on the environment and is the cause of social problems. The global socio-environ...

The essence of this work is a new and rapidly growing trend in the area of marketing science called sustainable marketing. The introduction highlights the changes in the concept of marketing in the past decades, ranging from marketing sales through marketing focused on the needs and expectations of customers, to new marketing orientation called sus...

The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sus...

The achievement of economic goals while respecting the environment and considering social aspects without harming future generations is included in the area of sustainable development. A special role in sustainable marketing, which is part of a sustainable development, plays a product which is the most important component of a sustainable marketing...