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Publications (10)
Ekonomik sürdürülebilirlik ve girişimcilik ekosistemi açısından
girişimcilik ve yenilikçilik yönetimi kritik bir önem arz
etmektedir. Çalışma TÜBİTAK tarafından hazırlanan 2022
Girişimci ve Yenilikçi Üniversite Endeksi’nde yer alan 34
(otuzdört) Devlet Üniversitesinin Girişimcilik ve Yenilikçilik
performansı etkinliklerini ölçmeyi amaçlamaktadır. B...
Tüketicilerin bilgisayar teknolojilerini kullanmaya yönelten unsurların belirlenmesi ve bu unsurlarınbir davranış modeli temelinde açıklanması önem arz etmektedir. Bu bağlamda bu araştırmada, bilgisayarteknolojileri tüketicisi olan mali müşavir ve muhasebe ofis elemanlarının kullandıkları muhasebeprogramlarını değiştirme niyetleri Teknoloji Kabul M...
The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable tec...
The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV),
and customer satisfaction (CS) in individuals’ willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable tec...
This study focuses on purchase intention and willingness to pay based on consumer innovativeness, novelty seeking, and trustworthiness. In the study, the authors revealed the above in a holistic framework by emphasizing the direct relationships among the five variables. As this study focuses on consumers seeking novelty for cosmetics and personal c...
This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship between hedonic value, utilitarian value, brand passion, and brand loyalty based on consumers' loyalty at the smartphones mark...
