Tobias Linné

• Doctor of Philosophy
• Lund University

This article analyzes producer–consumer relations in social media marketing in the Swedish dairy industry. The article discusses how ideas of interspecies intimacy are publicly performed in an interactive process between the dairy industry producers and social media users. Two examples from the Swedish dairy industry were chosen for analysis: one I...

The year 2022 marked the 10th anniversary of the course Critical Animal Studies: Animals in Society, Culture and the Media at the Department of Communication and Media at Lund University. As the first initiative of its kind in Sweden, the course explores the shifting roles and positions of non-human animals in today’s complex societies. It aims to...

Annual report of the Lund University Critical Animal Studies Network for 2023. Organizing collective: Jana Canavan María R. Carreras Marie Leth-Espensen Lena Lindström Tobias Linné Gina Song Lopez (Chih-Lan Song) Naja Yndal-Olsen

Today plant-based alternatives to animal-agricultural products are made available or developed alongside ‘cultured’ meat, and products utilising genetic modification. To proponents, this signifies the emergence of ‘cellular agriculture’ as a food-production field or the possibility of a ‘post-animal bioeconomy’: a way to safely and sustainably prod...

This article is a reanalysis of interviews conducted in 2006 and 2009 with forest owners and their families. It gives a complementary interpretation of the forest owners’ decisions to replant spruce despite strong criticism from the public and from experts. The interviewees’ visual conception of the forest landscape and how they relate to it throug...

Tropes of 'effeminized' masculinity have long been bound up with a plant-based diet, dating back to the 'effeminate rice eater' stereotype used to justify 19th-century colonialism in Asia to the altright's use of the term 'soy boy' on Twitter and other social media today to call out men they perceive to be weak, effeminate, and politically correct...

The concept of happy meat has been used to describe how meat producers market themselves as organic or alternative in their efforts to meet the demands of consumers concerned with how their food is produced, and to address larger societal concerns about sustainability in the production of food. This chapter deals with a similar trend in dairy prod...

In many European countries and the US during the first half of the 20th century, dairy milk was promoted as a drink to improve public health. Simultaneously, plant milk was considered an obscure product for people unable to consume dairy milk, and occupies a much more hidden place in the history of food. This chapter aims to reinscribe plant milk i...

In 2014, more than 200,000 refugees and migrants fled for safety across the Mediterranean Sea. Crammed into overcrowded, unsafe boats, thousands drowned, prompting the Pope to warn that the sea was becoming a mass graveyard. The early months of 2015 saw no respite. In April alone more than 1,300 people drowned. This led to a large public outcry to...

There is a common saying in Aotearoa New Zealand: 'the only good possum is a dead possum'. This colloquialism demonstrates much about the negative reputation and maltreatment of brushtail possums in New Zealand. Introduced to this country from their native Australia in the 1800s, possums thrived in their new predator-free environment. Possums' adap...

On Instagram and Facebook, accounts created by the Swedish dairy industry are made to look as if there are cows behind them. With these accounts, the dairy companies communicate through the cows, addressing the visitors in the way a person would. This chapter is about these accounts which have become a highly successful part of the dairy industry’s...