Tobias Kroll

Tobias Kroll
University of Duisburg-Essen | uni-due · Abteilung Informatik und Angewandte Kognitionswissenschaft

Dr. rer. pol.

About

29
Publications
44,847
Reads
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337
Citations
Citations since 2017
28 Research Items
322 Citations
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Introduction
Tobias worked at the University of Duisburg-Essen. Tobias does research in Information Systems, with a focus on Digital Nudging.
Additional affiliations
April 2016 - present
University of Duisburg-Essen
Position
  • Research Associate
Description
  • Head: Prof. Dr. Stefan Stieglitz
Education
August 2014 - December 2014
Universitetet i Agder
Field of study
  • Information Systems
September 2013 - March 2016
University of Münster
Field of study
  • Information Systems
October 2010 - September 2013
University of Münster
Field of study
  • Wirtschaftsinformatik

Publications

Publications (29)
Article
Full-text available
Clickbait to make people click on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on Facebook in the form of liking, sharing and commenting. For this, we use a data set of more than 4,400 Facebook posts from 10 different news sources to analyze how clickbait in post headlines and in post tex...
Article
Full-text available
Like in the real world, perceptions of risk can influence the behaviour and decisions that people make in online platforms. Users of Social Network Sites (SNSs) like Facebook make continuous decisions about their privacy since these are spaces designed to share private information with large and diverse audiences. Particularly, deciding whether or...
Article
This study investigates the communication behaviour on Twitter during the rise of a preventable corporate crisis. It aims to contribute to situational crisis response strategies, and to broaden our understanding of legitimacy management. In September 2015, Volkswagen’s emission scandal became public and caused debates also in social media. By apply...
Conference Paper
Full-text available
Despite energy efficiency measures the global demand for energy has risen in 2017 as a result of global economic growth and changes in consumer behaviour. To reduce the energy consumption and CO2 emissions, behavioural interventions have to be considered beyond technology advances. We address this by studying how the change of digital choice archit...
Article
Self-disclosure on social network sites (SNSs) constitutes a feedback necessity as well as a potential privacy risk. We integrate both perspectives by studying privacy-related factors that influence self-disclosure: perceived control, trust in provider and perceived privacy risk. We further propose the application of digital nudging as a conceptual...
Conference Paper
Full-text available
The success of teams in enterprise social networks (ESN) is of high importance in today's project-based and digitised work environments. In this context, onboarding of new hires or allocated team members means the adoption of group characteristics and behaviours. Studies identified cohesion and trust as part of the socialisation process and found c...
Conference Paper
Full-text available
Communication Accommodation Theory predicts to what extent individuals accommodate their verbal and nonverbal behaviour by converging it towards their conversation partner or diverging it away from them to gain social approval and to decrease social distance. Especially individuals in lower hierarchy positions accommodate their communication behavi...
Conference Paper
Full-text available
Learning and understanding what happened before, during, and after a crisis is extremely important for the improvement of the response process. For this purpose, social media has become an important communication medium used by both the affected persons and the emergency management services (EMSs). However, in different crises, different informatio...
Poster
Full-text available
Adoption issues prevail in enterprises – esp. with digitization of the workplace. More and more tools enter the workplace and enterprises need to support them in the best way. Digital Nudging is a subtle form of using design, information and interaction elements to guide user behavior in digital environments, without restricting the individual’s fr...
Conference Paper
Full-text available
Digital transformation processes are impacting the way people work in the future. What is being perceived as rather easy in private life, does turn out as a major showstopper for enterprises. Thus said, employees have to cope with a rising amount of tools around the digital workplace and hence, new requirements towards established adoption processe...
Conference Paper
Full-text available
Im Rahmen des vorliegenden Artikels werden Einsatzmöglichkeiten und Implikationen für die Integration von Social-Media-Daten (SMD) in das Customer Relationship Management (CRM) von Unternehmen untersucht. Der Fokus liegt hierbei auf deutschen Großunternehmen, die erste Schritte zur Integration bereits getätigt haben. Mittels Experteninterviews wird...
Conference Paper
Full-text available
In this study, we investigate the communication behaviour in Twitter during the rise of a corporate crisis. In September 2015, the emission scandal of Volkswagen (also known as “Dieselgate”) became public. We collected Twitter data and analysed approximately 400,000 tweets regarding the Volkswagen crisis. We take different perspectives on the data,...
Preprint
Full-text available
During a crisis, authorities need to effectively disseminate information. We address the problem of deciding how crisis-related information should be published on Facebook to reach as many people as possible. We examine three recent terrorist attacks in Berlin, London and Stockholm. Our specific focus lies with official Facebook pages by municipali...
Preprint
Full-text available
A high degree of innovation is becoming a decisive factor for companies aiming at sustainable competitive advantages. New methods of innovation have become increasingly important in practice. Using such methods in globally operating teams requires location-and time-independent solutions such as web-based collaboration tools. This paper evaluates th...
Conference Paper
Full-text available
During a crisis, authorities need to effectively disseminate information. We address the problem of deciding how crisis-related information should be published on Facebook to reach as many people as possible. We examine three recent terrorist attacks in Berlin, London and Stockholm. Our specific focus lies with official Facebook pages by municipali...
Conference Paper
Full-text available
A high degree of innovation is becoming a decisive factor for companies aiming at sustainable competitive advantages. New methods of innovation have become increasingly important in practice. Using such methods in globally operating teams requires location- and time-independent solutions such as web-based collaboration tools. This paper evaluates t...
Poster
Full-text available
Team or group work has become the quasi-standard in teaching when it comes to alternatives for the traditional lecture. Since team work also causes problems like social loafing or dissatisfaction, we study the potential improvement of team work in a small Information Systems (IS) course through the usage of personality traits. Personality traits th...
Article
Full-text available
Zusammenfassung Digital Nudging ist ein neues Konzept, das zum Ziel hat, Nutzungsverhalten ohne Zwang oder Täuschung zu steuern. Bisher wurden die Potenziale dieses Ansatzes im Arbeitskontext jedoch nur wenig betrachtet. Gerade bei der Einführung neuer Technologien, wie Kommunikations- und Kollaborationssystemen, die freiwillig und selbstgesteuert...
Conference Paper
Full-text available
Team or group work has become the quasi-standard in teaching when it comes to alternatives for the traditional lecture. Since team work also causes problems like social loafing or dissatisfaction, we study the potential improvement of team work in a small Information Systems (IS) course through the usage of personality traits. Personality traits th...
Conference Paper
Full-text available
For many years, researchers have been debating whether the Information Systems discipline is generating knowledge, which is actually transferred to practice. Still, empirical studies, which could confirm or reject assertions about missing practical relevance in the rigor vs. relevance debate are lacking. We followed the research call of MIS Quarter...
Conference Paper
Full-text available
The sociotechnical paradigm legitimates our discipline and serves as core identity of IS. In this study, we want to focus on IS-induced human behavior by introducing a process model for nudging in IS. In behavioral economics, the concept of nudging has been proposed, which makes use of human cognitive processes and can direct people to an intended...
Conference Paper
Full-text available
In recent years, communication in public social media increasingly affected enterprises. Internet users began to share information about products, brands, and companies. Research currently focuses on investigating this form of communication by using quantitative methods in order to get a better understanding of it and of its relevance for companies...

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Projects

Projects (3)
Project
The goal of DETHIS is to enable and promote a lasting and significant enhancement of the innovation capabilities of SME that provide industrial services. Therefore, the project develops and evaluates a design-thinking approach that is specifically designed for industrial services, a method toolkit and a supportive computer-based innovation platform.
Project
Digital Nudging is a subtle form of using design, information and interaction elements to guide user behavior in digital environments, without restricting the individual’s freedom of choice.
Project
This DAAD funded research project between the University of Agder (Norway) and the University of Duisburg-Essen (Germany) aims at the development and improvement of concepts, methods and tools that can be used in the context of crisis situations. In particular, we want to address emergency situations that are caused by humans (e.g. rampages, terroristic attacks) and have major societal implications. We will study the potentials of social media communication in this context. Therefore, Emergency Service Agencies (ESA) which operate on a local, municipal level and have articulated the need for the integration of social media, are included in the project. Though potential is recognised, ESA struggle in integrating data and making use of it. Hence, they are studied to collect requirements for the integration of social media data.