Tobias Knopf

Tobias Knopf
Hochschule Anhalt · Economics

Master of Arts

About

5
Publications
8,887
Reads
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7
Citations
Introduction
Skills and Expertise
Digital Marketing
Social Media Marketing
Marketing Management
Brand Experience

Publications

Publications (5)
Figure 1: Revision of Bloom's Taxonomy of educational objectives...
Comparison of scale means, standard deviations, and standard error of mean
Levene test for equality of variances and t-test for independent samples
How Online Collaborative Learning leads to improved Online Learning Experience in Higher Education
Conference Paper
Full-text available
  • Jul 2021
We are facing an exciting and challenging time for collaborative learning in higher education. During the corona pandemic, educational institutions such as universities are forced to intensify online teaching, as face-to-face teaching is neither possible nor permitted to the usual extent. This situation represents a challenge but also an unintended...
Kapitel 5 Datenschutz in Sozialen Medien durch gemeinsame Verantwortlichkeit
Chapter
  • Jan 2021
The Social Media Handbook provides guidance on long-term developments in the ever-changing social media sector and explains fundamental interrelationships in this field. It describes a strategy model for the development of one’s own solutions, summarises the theories, methods and models of leading authors and shows their practical application, whil...
Wer die Zukunft gestalten will, muss heute agieren - ein Aufruf
Article
Full-text available
  • Oct 2020
Die Digitalisierung ist nicht erst seit dem Ausbruch der Coronapandemie ein prägender Bestandteil der gesellschaftlichen Entwicklung. Durch die Digitalisierung stehen neue Technologien zur Verfügung, mit denen Prozesse verändert und neue Geschäftsmodelle möglich werden. Die Digitalisierung modifiziert die Art zu kommunizieren und zu arbeiten. Dies...
Figure 1: Instructions for the IKEA Place App (Screenshot from Inter...
Indicator, Manipulator and measurement level (User Experience)
Comparison of Scale Means, standard deviations and confidence intervals
Two sample T-test and Mann-Whitney-U-Test
User Experience Design With Augmented Reality (AR)
Conference Paper
Full-text available
  • Nov 2019
The paper examines the influence of augmented reality (AR) technology on the user experience, comparing the IKEA Place AR App with the IKEA website. The International Organization for Standardization (2010) defines user experience as a “person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service”...
Kapitel 28 POST-Methode: Anwendungsfall IDT Biologika GmbH
Chapter
  • Jan 2015

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Projects

Project (1)
Online Collaboration for Learning and Knowledge Transfer
Project
We are facing an exciting and challenging time for online collaboration in higher education. In the course of the Corona Pandemic, educational institutions such as universities are forced to intensify online collaboration for learning and knowledge management, as face-to-face teaching is neither possible nor permitted to the usual extent. Our aim is to derive recommendations for action for improved online collaboration in learning , teaching and knowledge transfer.