Tobias T. Eismann

Tobias T. Eismann
Friedrich-Alexander-University of Erlangen-Nürnberg | FAU · School of Business and Economics

Doctor of Business Administration

About

21
Publications
4,140
Reads
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43
Citations
Citations since 2016
21 Research Items
42 Citations
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Publications

Publications (21)
Article
Both practitioners and researchers have developed various approaches to support product development teams in their creative process of generating new and valuable product concepts. A key concern of all innovation approaches is to translate the needs, wants and aspirations of users and customers into product and service solutions that match the unde...
Article
Attracting talent is key for every organization. This research introduces a novel way to attract talent: creative workspace design. In two studies with complementary samples and methods, we examine whether, when, and how a firm's creative workspace design enhances organizational attractiveness. In Study 1, we use an experimental design to examine t...
Article
Full-text available
In recent years an increasing number of organizations have started to rethink their physical work environments and recognized the value of having activity-based workspaces (ABWs). This allows employees to choose freely between several work environments based on their specific task. There is growing debate amongst researchers about the effects of AB...
Article
Full-text available
The crypto currency Bitcoin as one of the first applications of blockchain technology has experienced a worldwide increase of attention since 2017 (Bovaird, 2017). The temporary rise in the price of one Bitcoin unit up to 20,000 US dollars made the Bitcoin currency as well as the underlying blockchain technology famous around the world. Whereas cry...
Article
Full-text available
A Corporate Accelerator (CA) is increasingly being considered as a bridge between established companies and start-ups. However, there is still little known about objectives and benefits of establishing CAs. Therefore, the aim of this study is to investigate both objectives and benefits of organizations implementing CAs. Moreover, we aim to shed fur...
Article
Full-text available
In many industries, digitalization has considerably changed the skills and capabilities that are necessary for success. Since traditional industry incumbents often lack these capabilities, they have started to enter strategic partnerships with 'tech giants' (big technology companies) that possess wide-ranging digital capabilities. It is not yet cle...
Article
Full-text available
Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly focusing on message characteristics. Although a lot of valuable insights have been generated, it remai...
Conference Paper
Full-text available
Online social media plays an important role in the mix of many companies’ marketing communications. Thus, scholars have recently tried to uncover patterns that positively affect social media communication effectiveness, predominantly focusing on message characteristics. Although a lot of valuable insights have been generated, it remains unclear wha...

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