Ting Tina Li

• Doctor of Philosophy
• Associate Professor at Hainan University – Arizona State University Joint International Tourism College

Despite the dramatic changes COVID-19 brought to international higher education (IHE), studies investigating students' destination choices for IHE from a pandemic perspective are limited. This study introduces an integrated model combining the destination image-perceived value-behavioral intention framework and protection motivation theory, which i...

Purpose-More people share their tourism experiences on social media today than in the past, and as a result, more people follow these posts in their trip planning. However, studies into tourists' intention to follow such posts are scarce. Therefore, this study investigates the antecedents influencing social media users' intentions to follow tourism...

With the exponential growth of livestream shopping and the development of artificial intelligence (AI), virtual influencers powered by AI have become a new trend. However, this phenomenon has yet to be studied precisely to understand the underlying mechanisms of virtual AI streamers’ influence on the viewers. This study explores the effects of virt...

Purpose “Idol pilgrimage tour” is a popular trend among young Chinese fans who travel for idol-related purposes, engage in interactive events and have co-created experiences at destinations. With the growing market size of fan economy, fan tourists generate significant revenue for the local. However, many destinations have not fully utilised this o...

This research conducted a systematic review of articles on luxury consumption in tourism, specifically, its conceptualization, pre-consumption influential factors, and post-consumption responses. This paper provided an overview of relevant studies, developed a comprehensive framework, and suggested future research avenues. The present review identi...

Few empirical studies have examined how post-trip destination image is shaped by tourists’ experiences. Although previous studies examined the relationships between experience, image, satisfaction and behavior, these are not fully understood, especially in ecotourism contexts, in which managing destination image can be more challenging. Consequentl...

While student class involvement (i.e. engagement in classes) has been studied thoroughly, student educational involvement (i.e. willingness to take education) is rarely studied. Such research is essential due to decreased student enrolment in education. A survey of 425 participants was conducted to explore the influence of self-congruence and relat...

Ecotourism is a fast-growing tourism sector, but the value of ecotourism trips from tourists' perspective has seldom been studied, which led to the current study that examined outbound Chinese tourists' value perceptions of ecotourism trips. Data were collected from Chinese tourists on bus tours to a well-known Australian ecotourism site over an on...

Numerous studies have claimed that ecotourism experiences promote tourist environmental learning, but little empirical evidence has been provided to substantiate the claim. This study examined ecotourism experiences’ impacts on environmental learning within outbound Chinese tourists, a key international ecotourism market. The samples were collected...

Customer experience is an important concept in explaining consumer behaviour with respect to Massively Multiplayer Online Role-Playing Games (MMORPGs). This study examines the influences of feelings on three dimensions of game experience, namely, immersion, flow, and social interaction. Using an Indian sample obtained from Amazon Mechanical Turk th...