Timothy Bohling

Timothy Bohling
University of Notre Dame | ND · Department of Marketing

Executive Doctorate in Business

About

13
Publications
25,802
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1,089
Citations

Publications

Publications (13)
Article
Full-text available
In realizing that consumers regularly straddle the work–life interface, some companies position their products according to their ability to address work and life needs together, then communicate this offering to consumers. Whether using a work–life positioning strategy is effective remains unclear though. If this strategy signals work–life enrichm...
Article
Brand management activities involve making decisions over time about: (a) what brand messages to deliver to stakeholders, (b) what brand experiences to deliver as stakeholders engage with their firm or institution and (c) how to improve the performance of the firm or institution. While brand management has been widely studied in commercial industri...
Article
Cloud computing is a radically innovative information technology IT that has been widely commercialized, but understanding its adoption by a firm has been a mystery. Cloud computing offerings include servers, storage and data product services, and desktop cloud solutions for small businesses. Because prior knowledge about cloud computing adoption i...
Article
Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability. Measurement of customer profitability and a deep und...
Article
Full-text available
Customer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability. Measurement of customer profitability and a deep und...
Article
This study addresses significant challenges that practitioners face when using customer lifetime value (CLV) for customer selection. First, the authors propose a Bayesian decision theory-based customer selection framework that accommodates the uncertainty inherent in predicting customer behavior. They develop a joint model of purchase timing and qu...
Article
Full-text available
Conceptually, customer relationship management (CRM) has been widely embraced by businesses. In practice, however, examples of success contrast with anecdotes where the diffusion of CRM into organizations continues to be a slow process and/or where CRM implementation outcomes have fallen short of expectations. Successful implementation depends on a...
Article
Each customer varies in his/her lifetime value to a firm. A firm would like to estimate the lifetime value of each customer and use this information in planning differential marketing initiatives targeted at each customer. Customer lifetime value computations require different approaches depending on the business application that a firm is looking...
Article
The terms relationship marketing (RM) and loyalty have been extensively promoted in marketing literature. Advocates of RM and loyalty have argued that RM leads to loyalty and loyalty leads to profitability. However, currently available evidence questions these arguments. We propose a term relationship intention. Relationship intention is willingnes...

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