Timira Shukla

• B.Sc MBA Doctor of Philosophy
• Professor at Reputed B-Schools in Delhi/NCR

India has a great legacy and is acknowledged to be one of the oldest economies in the world. In modern era, India can achieve distinction if Brand India is built well. Building sustainable business environment and making India a production center of the world is a herculean task. Corruption, bureaucracy, delays in clearance of business proposals, p...

It is presumed that 90% of applications in organisations will be based on Artificial Intelligence (AI) by 2020. The value proposition it offers in terms of engagement with all stakeholders is an accepted fact. But the flip side is that there is a chasm in its adoption in different organisations. A lack of understanding about the road – map coupled...

Health and malnutrition are the major challenges for any developing country. One of the major problems is to reach the masses and educate them about better health practices. Reaching to the masses becomes even more challenging for the developing countries where the level of education and availability of fund is low. In this case, digital technology...

In the contemporary business world where change is an absolute certainty, developing and sustaining an innovative culture is a great challenge for business leaders. The issue is not limited towards sustaining innovation, even sustainability may lead to inertia, avoidance of risk, fear of unknown and challenge for creating something new constantly....

In the contemporary business world where change is an absolute certainty, developing and sustaining an innovative culture is a great challenge for business leaders. The issue is not limited towards sustaining innovation, even sustainability may lead to inertia, avoidance of risk, fear of unknown and challenge for creating something new constantly....

The concept of green business originated due to the consciousness about the environmental issues. Green business helps ensure sustainable consumption of resources at the society level. Green business adopts principles, policy and practices that improve the quality of life for consumers, their employees, communities in which they operate & environme...

The businesses round the world are changing at the rate of speed; and the employees are faced with new challenges to keep abreast of the change. The workplace turmoil to create an agile workforce has become the new imperative for success. Most opine that employees are the key drivers that ‘make’ or ‘break’ the organization. The study aims to explor...

Any examples or illustrations wherein this technique has provided inputs for analytics in marketing decision-making are welcome.

Learning Outcomes 1. Understand the significance of Data Preparation for Data Analysis 2. Understand how to present and interpret data using statistical analysis software package SPSS. 3. Discuss Data Analysis using Frequency Diagrams and Cross Tabulations 4. Introduce the visual representation of variables in graphs, bar charts and histograms. 5....

Training and Development plays an important role in improving the quality of work life of the employees in a fast-changing technology and environment. The basic objective of the paper is to identify the relevance of training and development of employees in the achievement of goals by moderating their attitude towards the job and also to identify th...

The creation of global community presupposes effective communication skills as new challenges to network online and offline to promote better understanding of data and encourage dialogue. The contemporary generation of students born in the networked world have a responsibility to enhance their communication skills to be ambassadors in their chosen...

In India after liberalisation Multi National Company started pouring in and it led to opportunity to employees. The pay package to employees became handsome but also it demanded longer working hours, higher targets and high performance. Female literacy rate has also increased now and the percentage of working women also increased. The changes in th...

The creation of global community presupposes effective communication skills as new challenges to network online and offline to promote better understanding of data and encourage dialogue. The contemporary generation of students born in the networked world have a responsibility to enhance their communication skills to be ambassadors in their chosen...

The concept of green business originated due to the consciousness about the environmental issues. Green business helps ensure sustainable consumption of resources at the society level. Green business adopts principles, policy and practices that improve the quality of life for consumers, their employees, communities in which they operate & environme...

Financial inclusion is the new paradigm of growth to mitigate poverty from the country and achieve inclusive growth. Micro insurance can make an important contribution by reducing people’s financial vulnerability and poverty via economic development. Many attempts have been initiated by successive governments towards financial inclusion of the poor...

Healthcare is a very important financial service industry. It has been growing through heavy investment from private equity and venture capitalists being attracted into India. Investment is increasing in both the private sector and public sector and large budgets are being made with a vision of an increase of services in this sector by 25% by the e...

Women entrepreneurs are recognized for their merit and talent in home management but often their skills are not recognized in the working space. They are an important source for a country to flourish and bring in economic growth. Not only in India but in countries across the world in the Millennium Development Goals (MDGs) of the UN, post 2015 the...

Financial inclusion is the new paradigm of growth to mitigate poverty from the country and achieve inclusive growth. Micro insurance can make an important contribution by reducing people’s financial vulnerability and poverty via economic development. Many attempts have been initiated by successive governments towards financial inclusion of the poor...

Overview These days, there is more pressure than ever to make marketing more of a quantifiable science than an ephemeral art. In response, a new management discipline called ROI marketing is emerging to help business attain the highest possible return on their marketing investments. It is question as old as business itself. How can a company be sur...

Recruiting and nurturing talent in new economy distinguished by volatile and unstable demand and supply equation against high attrition trends and cutthroat competition is a great challenge for any organization. RPO or Recruitment Agency is under continuous pressure to place the demands of their clients both internally from their sales target by sp...

It is an edited book which is a compendium of selected peer-reviewed papers for the international conference on the theme. The theme of the International Conference on ‘Changing Global Economic Scenario: Strategies for Business Sustainability’ is an attempt to discuss this chaos from diverse perspectives across a divergent set of policy makers, thi...

blurring industrial boundaries and evolving digital behaviour will have profound consequences on the businesses of the future. Volatility, Uncertainty, Complexity and Ambiguity (VUCA) has become a way of life, regardless of the industry. The business is either disrupting or being disrupted; the degree of VUCA may differ. The rapidly changing fast-p...

Recruiting and nurturing talent in new economy distinguished by volatile and unstable demand and supply equation against high attrition trends and cutthroat competition is a great challenge for any organization. RPO or Recruitment Agency is under continuous pressure to place the demands of their clients both internally from their sales target by sp...

Healthcare is a very important financial service industry. It has been growing through heavy investment from private equity and venture capitalists being attracted into India. Investment is increasing in both the private sector and public sector and large budgets are being made with a vision of an increase of services in this sector by 25% by the e...

Healthcare is a very important financial service industry. It has been growing through heavy investment from private equity and venture capitalists being attracted into India. Investment is increasing in both the private sector and public sector and large budgets are being made with a vision of an increase of services in this sector by 25% by the e...

With the rapid change in the environment, there is an increase in the prevalence of work-life conflicts and concern for work-life issues, that poses both challenge and opportunity for Human Resource managers. It is necessary to understand that employees can only be productive when they are stretched positively and so HR professionals must create en...

HR practices is an essential component of Corporate Governance and includes the internal oversight and management of an organization's HR strategy, programs, practices, and outcomes, through clearly defined roles, responsibilities, and accountabilities both down and across the enterprise. It implies existence and adoption of CSR practices by the em...

Antecedents of HR Governance – An Insight Dr. Anita Singh Dr. Timira Shukla Professor -IMS Ghaziabad Professor-JIMS Kalkaji anita.singh@imsgzb.com timirashukla@gmail.com Abstract HR practices is an essential component of Corporate Governance and includes the internal oversight and management of an organization's HR strategy, programs, practices,...

Private label brands also referred to as store brands or retailer brand or own brand is a win-win situation in the current scenario in India, especially in the Food & Grocery segment (F&G) wherein the total sales have been higher than the other segments like electronics and/or apparels. In the initial years the private label brands were considered...

The traditional model of management education practiced in the country for decades is on decline. A study therefore is carried out to assess management students' perception towards the 2-year postgraduate program. Institution quality factors were captured using structured questionnaire across different dimensions such as academics, infrastructure,...

Emerging economies are facing a drastic change in the business landscape. One of the most important businesses need is to deal with demographic challenge. Today the organization covers a wide range of generations. There is a shift from Baby Boomers to Generation X and then to millennial. Presence of these generations creates palpable tensions among...

Emerging economies are facing a drastic change in the business landscape. One of the most important businesses need is to deal with demographic challenge. Today the organization covers a wide range of generations. There is a shift from Baby Boomers to Generation X and then to millennial. Presence of these generations creates palpable tensions among...

Emerging economies are facing a drastic change in the business landscape. One of the most important businesses need is to deal with demographic challenge. Today the organization covers a wide range of generations. There is a shift from Baby Boomers to Generation X and then to millennial. Presence of these generations creates palpable tensions among...

In the development paradigm, micro-finance has evolved as a need-based policy and programme to cater to the so far neglected target groups (women, poor, rural, deprived, etc.). Its evolution is based on the concern of all developing countries for empowerment of the poor and the alleviation of poverty. Development organisations and policy makers hav...

E –Banking is spreading rapidly in public and private sector banks of India. They are delivering their traditional products as well as designing and developing new products to encourage customer participation in e-commerce. However it poses challenges as well as opportunities .The basic purpose of the study is to understand banker's perspective on...

The sustainability of human resources is linked with several social issues. To maintain and sustain a motivated workforce, one of the major issues which need to be explored is work-family life and the policies thereof. The link between work-family policies and perceived organisational performance needs to be defined. In an emerging economy like Ind...

Rapid change in technology is threatening the sustainability of business organisation and managers are facing several challenges. Organisations have given more emphasis on resources, processes and performance when it comes to stimulating innovation, which can be easily assessed. But companies have given less attention to intangible factors that inv...

Financial inclusion of the entire population is an important vehicle for development in a country The number of financially excluded people in a developing country like India is much higher than many developed countries in spite of the several initiatives taken by the Government of India For the rising middle class in the towns and villages investm...

It is widely acknowledged that managers will have to innovate and transform their businesses continuously to keep pace with the ever changing and evolving business landscape in the VUCA world (Volatility, Uncertainty, Complexity and Ambiguity). Innovation is no longer restricted to the process of creating something new from beginning to end but inc...

Technology explosion has brought about a paradigm change in the banking industry; from branch banking to networked banking services. Banks have and are applying IT to a wide array of back and front-end tasks to improve the quality of banking services. This may not lead to improved results unless employees also referred to as internal customers are...

Social media is revolutionary, and it’s quickly transforming how we approach business and recruitment. The concept is simple but effective: giving people the power and tools to influence others. Companies no longer control what people say, hear or feel about their brands – candidates, customers and the general public control it. And through social...

Social media is revolutionary, and it’s quickly transforming how we approach business and recruitment. The concept is simple but effective: giving people the power and tools to influence others. Companies no longer control what people say, hear or feel about their brands – candidates, customers and the general public control it. And through social...

Social media is revolutionary, and it’s quickly transforming how we approach business and recruitment. The concept is simple but effective: giving people the power and tools to influence others. Companies no longer control what people say, hear or feel about their brands – candidates, customers and the general public control it. And through social...

The operation of transportation, be it raw materials, work in process, or finished goods, determines the efficiency of moving products. It involves the integration of information, transportation, inventory, warehousing, material handling, and packaging and is an important part of supply chain management. It is in this arena that IT-enabled solution...

Employee engagement has become an important driver for strategy development. As competition intensified employers realized the significance of employee to sustain and grow in the knowledge economy. The driving need today is for business to continue to improve productivity in a global environment where continuous change is making it difficult to com...

In the rapidly changing business environment organisations are required to adapt environmental changes .As the challenges for modern business environment increases, adaptation becomes a crucial task and guiding change a pre eminent challenge for management.Adaptability is basically a series of choices about how the organisation should respond to pe...

The state sponsored Life Insurance Corporation (hereinafter referred to as LIC) of India was the sole player in the Indian life insurance market before 2000. With the entry of private players, LIC has lost considerable market share to private players although both market size and insurance premia, are on the rise. In India life insurance products w...

The forces of globalization, rapid improvement in technology & dynamic changes in world have caused considerable confusion over exactly what is – and – is not expected of business. Business is an inseparable part of society, contributing to and benefiting from it. To strengthen & optimize the long term value of the company to its stakeholders busin...

The power of interpersonal influence through word-of-mouth (WOM) is well documented and recognised. The major paradigm change that has impacted marketing in recent years is the advent of Internet. It can be said that the consumer influence through word-of-mouth communication has accelerated with the advent of the Internet. WOM communication in onli...

The power of interpersonal influence through word-of-mouth (WOM) is well documented and recognised. The major paradigm change that has impacted marketing in recent years is the advent of Internet. It can be said that the consumer influence through word-of-mouth communication has accelerated with the advent of the Internet. WOM communication in onli...

The paper primarily focuses on how IT is currently being deployed by the Public sector Banks primarily the state Bank of India. It specifically deliberates on why and how to implement Business model innovation with IT. The role of IT with respect to the maturity of information management systems is also discussed as banks are redefining their focus...

This paper focuses on how IT can be leveraged to enhance customer (patient satisfaction) and improve quality of care. Hospital Information Systems (HIS) an IT-enabled solution is designed to cover a wide range of hospital administration and management processes. As hospitals play a key role in the healthcare service industry IT can be leveraged wit...

Faced with media fragmentation and escalating demand for measurable results, marketers are shifting their spending from mass media to response-oriented promotional channels. Even the advertising industry is propagating 360 degree marketing, as it is also confronted with wafer-thin margins. And with rising competition in almost every customer-centri...

In today's knowledge driven business scenario, people are perceived as the most valuable assets of an organization and the optimum utilization of the skill, knowledge, attitude, they possess, are directly instrumental to the growth of any organization. Finding right man for the right job is one of the key challenges for HR managers. HRIS applicatio...

This paper focuses on how IT can be leveraged to enhance customer (patient satisfaction) and improve quality of care. Hospital Information Systems (HIS) an IT-enabled solution is designed to cover a wide range of hospital administration and management processes. As hospitals play a key role in the healthcare service industry IT can be leveraged wit...

Conventional human resource theories developed over the years suggest that there is inter-relationship between job satisfaction and creativity and productivity. Organisational characteristics (intrinsic and extrinsic motivators) have a direct bearing in creating a motivating work environment. Whereas job satisfaction is a person’s emotional respons...

Conventional human resource theories developed over the years suggest that there is inter-relationship between job satisfaction and creativity and productivity. Organisational characteristics (intrinsic and extrinsic motivators) have a direct bearing in creating a motivating work environment. Whereas job satisfaction is a person’s emotional respons...

In its early years, many observers suggested that the Internet is ‘simply another communications medium’. However, the parallel development of other digital networks has enabled it to become more than just a communications medium. Everyday three million people are joining the networks and 390 GB of data are created every second. It represents an im...

Most senior managers consider knowledge management as very crucial for the success of the organization. However, very few create a knowledge culture within the company. Most companies confuse knowledge with information and focus more on developing a sophisticated information technology system that generate incremental returns. ‘Knowledge’ is an int...

Most fast moving consumer companies are waxing eloquent about their moves to penetrate the Indian heartland – the rural India, which is geographically scattered and culturally very diverse. India has 6,38,000 villages speared over three million square kilometers. Every few kilometers, the consumer buying behavior changes; the rural market in West B...

Most fast moving consumer companies are waxing eloquent about their moves to penetrate the Indian heartland – the rural India, which is geographically scattered and culturally very diverse. India has 6,38,000 villages speared over three million square kilometers. Every few kilometers, the consumer buying behavior changes; the rural market in West B...

Faced with media fragmentation and escalating demand for measurable results, marketers are shifting their spending from brand building to direct response oriented promotional channels. Even the advertising industry is propagating 360 degree marketing as it too is confronted with wafer-thin margins. Many analysts have estimated that margins in BTL a...

The Institute of Management Studies, Ghaziabad Management education is a service characterized experience qualities. The choice criteria may be consumer-based, provider-based or information-based. Most evidence indicates that personal sources of information like WOMC are more effective in initiating the purchase. WOMC is "informal, person-to-person...