Tika Virginiya

• Politeknik Negeri Bali

This study employs critical discourse analysis to examine recent advertising campaigns for mobile phones, focusing on a leading global brand. Conducted purely for academic purposes and not reflecting any official brand positions, our research uses a qualitative approach combining Fairclough’s 3D model and Kress and Van Leeuwen’s social semiotics th...

This research examines the future of green tourism in Bali, analyzing the challenges and opportunities facing the island in its sustainable tourism development efforts. The research adopts a multi-method qualitative approach, including a systematic literature review using the PRISMA method, in-depth semi-structured interviews, and participatory obs...

The rapid growth of technology affects every aspect of our life, including education, and its use has become an essential part of the instructional process. This study aimed to investigate how TPACK is developed and applied throughout the instructional process of 12 English instructors in a Hospitality and Business School in Bali and what challenge...

The rapid growth of technology affects every aspect of our life, including education, and its use has become an essential part of the instructional process. This study aimed to investigate how TPACK is developed and applied throughout the instructional process of 12 English instructors in a Hospitality and Business School in Bali and what challenge...

This research was conducted with the aim of building a new competency development strategy for workers so that they have multi-competence capabilities in an effort to survive in a situation of uncertainty. The object of this research is the four Wyndham hotel chains in Bali, Indonesia where an in-depth exploration is carried out on the Human Capita...

Pemasaran digital telah menjadi strategi pemasaran yang sangat berpengaruh di era digital saat ini. Dalam menerapkan teknik pemasaran digital pada homestay di Desa Pecatu, Badung, pengelola homestay menghadapi beberapa tantangan, terutama yang berkaitan dengan bahasa asing, penulisan iklan yang menarik dalam bahasa Inggris, dan pemahaman mengenai i...

Purpose: This study aims to analyze the application of digital marketing dimensions and the influence of digital marketing on room occupancy rates at the Hilton Bali Re-sort hotel in the Nusa Dua tourism area, Bali, Indonesia. Research methods: The data are obtained from interviews, documentation, litera-ture studies, and distributed questionnaires...