Tiffany Schweickart

• Doctor of Philosophy
• Professor (Assistant) at St. John's University

This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influe...

This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building incl...

This empirical study is in the field of mediated public diplomacy. It examines the role of state-sponsored media in international agenda-building during the 2014 Hong Kong Protest. In this study, state-sponsored media are conceptualized as tools used in international political public relations to influence international media coverage. A quantitati...

This study aimed to advance theoretical and practical knowledge of political public relations and mediated public diplomacy through analyzing the agenda-building relationships between state-owned media and foreign news coverage in 16 countries during the 2014 Hong Kong protest. The results indicated significant correlations of issues and stakeholde...

This study seeks to give a timely perspective on understanding how business news covers corporate social responsibility in light of heavy criticism financial journalists have faced since the latest economic depression in the United States. Building upon previous research and using agenda setting, framing, and agenda building as a theoretical base,...

Purpose The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting. Design/methodology/approach Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Bara...

The purpose of this study was to explore what corporations with good reputations communicate on social media. Based on a content analysis of 46 corporate Facebook pages from Fortune’s “World’s Most Admired Companies,” this study found that corporations communicate noncorporate social responsibility messages more frequently than corporate social res...

Hydraulic fracturing, or fracking, is the process of extracting reserves of natural gas and oil from shale formations deep underground. This process, initially met with public support in the United Kingdom, has since become a highly contentious issue primarily debated between government, industry, and anti-fracking advocacy groups. Through the empl...

To investigate the role of strategic political communication in governing, this study comprehensively examined presidential agenda-building associations at three levels during the first six months of U.S. president Barack Obama’s second term. Multiple presidential information subsidies, national news content, and policymaking activity were monitore...