Tiffany Gallicano

University of North Carolina at Charlotte | UNC Charlotte · Department of Communication Studies

Public relations scholars often misinterpret the rationale for radical activist tactics and overlook their advantages. Radical tactics can help activist organizations redefine and embolden members’ identities, give members a sense of meaning, discourage opponents’ supporters, provoke overreactions that generate support, create momentum for moderate...

One of the most important areas of social media measurement is engagement; however, industry measures that equate engagement with social media interactions are often inadequate. This study contributes to the ongoing discussion about how to conceptualize engagement and introduces a valid, reliable scale for measuring blog engagement that is grounded...

Millennials, those born in 1982 or later, represent the largest and most racially diverse generation, as well as the fastest-growing segment of the workforce. They have been characterized in the popular press as being entitled and lacking a strong work ethic. Millennial agency practitioners were surveyed to determine how they rate their relationshi...

This study explores decision making and strategies for managing conflict with and among titled volunteers of affiliates in a nonprofit organization. This investigation describes priming, conflict climbing, problem parking, and insulation and addresses experiences with mediation. Through a systems theory approach, it describes the importance of deto...

Participant recruitment through social media platforms has been suggested as an effective method for sampling from specific populations; however, recent online recruitment attempts have been met with varying levels of success. In the current study, we targeted a specific social media population: those who advocate for the Black Lives Matter movemen...

The combination of a global pandemic and an ignited social justice movement created a digital environment in which people turned to social media to navigate a concentric firestorm fueled by both the Black Lives Matter movement and the COVID-19 pandemic. Through interviews with 25 supporters of the Black Lives Matter movement, we used the circuit of...

This entry identifies the research area of information diffusion, provides historical context and reviews current directions. It identifies the factors that affect diffusion and virality of messages, tying into existing influential frameworks. It also reviews how message content, specific social media behaviors, and the status of the sender (in ter...

Social media content can have extensive online influence [1], but assessing offline influence using online behavior is challenging. Cognitive information processing strategies offer a potential way to code online behavior that may be more predictive of offline preferences, beliefs, and behavior than counting retweets or likes. In this study, we emp...

The goal of this research is to develop a novel tool that can aid social science researchers in inferring emotional trends over large-scale cultural stressors. We demonstrate the usefulness of the tool in describing the emotional timeline of a major crisis event – the 2017 Charlottesville protests. The tool facilitates understanding of how large-sc...

This study presents the Social Media Cognitive Processing model, which explains and predicts the depth of processing on social media based on three classic concepts from the offline literature about cognitive processing: self-generation, psychological distance, and self-reference. Together, these three dimensions have tremendous explanatory power i...

We describe a novel longitudinal study of the frequency and significance of social media users' profile changes. Drawing upon two formative theories from communication and psychology: self-construal and signaling theory, we examine the likelihood that users will change their profiles and what constitutes a significant profile change. Our findings i...

We describe a novel longitudinal study of the frequency and significance of social media users' profile changes. Drawing upon two formative theories from communication and psychology: self-construal and signaling theory, we examine the likelihood that users will change their profiles and what constitutes a significant profile change. Our findings i...

We describe a novel observational study of the frequency and significance of social media users' profile changes. Drawing upon literature from impression management, specifically two formative theories: self-construal and signaling theory, our research examines the likelihood that users will change their profiles, what constitutes a significant pro...

In the evolving digital landscape, educators can consider adopting emerging tactics to prepare students for the workplace. One of these tactics, the infographic, incorporates storytelling characteristics by presenting synthesized knowledge and data in a visual way (Fernando, 2012). Through five focus groups with 37 students at three universities an...

Based on the support of 71.1% of the public relations practitioners in our online survey (total n=291), there is a general consensus in favor of undisclosed organizational ghost blogging, provided that the ideas for the content come from the stated author and the stated author gives content approval. Moreover, about half of the practitioners in our...

Purpose The purpose of this paper is to advance knowledge about organization‐public relationships by establishing a theoretical category for understanding them and by contributing to a foundation of knowledge in that category. Relationship stresses are presented as the factors that constrain organization‐public relationships. This study identifies...

Ethics is considered both an inherent feature of symmetry and a stand-alone principle of excellence. The ethics within the Excellence Theory was built upon by Bowen, who constructed Kantian ethical models supporting the Excellence Theory for both normative and positive use, examined the degree to which ethics is an essential part of each principle...

This study assesses an assignment for incorporating diversity into the principles of public relations course. The assignment is tailored to the challenges of using an active learning approach in a large lecture class. For the assignment, students write a goal, objectives, strategies, an identification of tactics, and evaluation plans for either low...

The number of companies issuing green claims over the last several years has increased dramatically as consumers and companies are paying more attention to their environmental footprint. Repeatedly, corporations are accused of greenwashing on websites that house such forums. The purpose of this paper is to begin to evaluate the fairness of the crit...

Purpose This study seeks to investigate strategies for building personal relationships with an organization's members, and to examine the outcomes of personal relationships in an advocacy organization. Design/methodology/approach The case study includes interviews with 39 staff people at national, state, and affiliate levels of the organization; 5...

This study reports data from a nationwide survey of the Millennial Generation of public relations agency employees. We examined organization-employee relationships and factors affecting ethical decision making. The survey employed Hon and Grunig's (1999) scales to measure relationship outcomes: control mutuality, trust, commitment, and satisfaction...