Tianyu Pan

• Master of Science
• Graduate Assistant/PhD Student at University of Florida

Purpose This study aims to extend the cognitive appraisal theory by developing and validating a conceptual framework to illustrate how travelers' behavioral intention is generated via a multi-stage evaluation of health-related variables. Design/methodology/approach SEM and moderator analysis were conducted to examine the theoretical framework (pos...

Purpose This study aims to evaluate Artificial Intelligence (AI) research in the hospitality industry based on the service AI framework (mechanical-thinking-feeling) and highlight prospective avenues for future inquiry in this growing domain. Design/methodology/approach This paper conceptualizes timely concepts supported by research spanning multi...

Purpose This study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature. Design/methodology/approach This study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted crui...

The combination of remote teaching, family care-taking responsibilities, quarantine, and furloughs and layoffs for faculty and students alike has arguably put hospitality and tourism educators in a uniquely challenging space. Therefore, the purpose of this study was to identify best practices for higher education administrators during times of cris...

Sexual harassment is a nefarious issue that has pervaded the restaurant industry, with women proving to be the most vulnerable targets. Accordingly, there is an urgent need to explore the experiences of women who are veterans in the foodservice industry, and how they have persevered in a #MeToo world. A phenomenological qualitative approach was imp...

The study aims to identify consumer perceptions of the cruise industry amid the COVID-19 pandemic and seeks to provide market recovery strategies for cruise businesses. The relationship between perceptions among cruise experience and COVID-19 financial status groups were explored. The results of analyses of data from 759 respondents indicated that...

Purpose The purpose of this study is to identify the motivating factors that influence repeat participation among university student volunteers at a world-renowned food festival. The direct and indirection relationship (through attitude toward volunteering) was tested. Additionally, the moderating role of class standing between student volunteers'...

The study aims to identify consumer perceptions of the cruise industry amid the COVID-19 pandemic and seeks to provide market recovery strategies for cruise business. The relationship between perceptions among cruise experience and COVID-19 financial status groups were explored. The results of analyses of data from 759 respondents indicated that le...

Purpose – The purpose of this research paper is to examine whether enduring involvement theory plays a role in predicting craft beer and food festival visitors’ experience of the festivalscape. Though craft beer and brewing is a growing area of research, there has been limited studies and theory application in this area. Around the world, craft bre...

This research aims to use an integrated theoretical model to explore the reasons why Chinese generation X and Y travelers cruise, and the resultant repeat behavioral intentions. As more and more cruise companies acknowledge the potential cruise market that China has to offer, there is great potential value in understanding the motivations for gener...

Understanding the decision-making process and predicting cruise consumers behavior are critical. This study develops and tests a structural equation model (SEM) using the Theory of Planned Behavior (TPB) and Motivation – Satisfaction Theory to explain Chinese consumers travel motivation and behavioral intention in the cruise industry. Nine hypothes...