
Thomas PoellUniversity of Amsterdam | UVA · Amsterdam School for Cultural Analysis
Thomas Poell
Professor
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84
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Introduction
Thomas Poell is Professor of Data, Culture & Institutions at the University of Amsterdam and director of the Research Priority Area on Global Digital Cultures. His research is focused on the societal consequences of the rise of digital platforms such as Facebook, Twitter, YouTube, Spotify, and WeChat. He has published extensively on social media and popular protests in Canada, Egypt, Tunisia, India and China, as well as on the role of these media in the development of new forms of journalism.
Additional affiliations
August 2009 - present
Publications
Publications (84)
This article examines how the rise of social media affects the temporal relations of protest communication. Following a relational approach, it traces how regimes of temporality are constructed and transformed through the entanglement between media infrastructures, institutions, and practices. These regimes involve particular ‘speeds’ -the rate at...
This article contextualises, defines, and operationalises the concept of platformisation. Drawing insights from different scholarly perspectives on platforms-software studies, critical political economy, business studies, and cultural studies-it develops a comprehensive approach to this process. Platformisation is defined as the penetration of infr...
Over the past decade, public service media (PSM) have increasingly distributed content through digital platforms, most prominently YouTube, Facebook, Twitter, and Instagram. This article explores how this process of platformization, the integration of digital platforms in PSM, affects the public service remit of promoting key public values, such as...
This article presents a new approach to the study of public contestation through social media. Developing this approach, we make three conceptual moves. First, to capture the dynamic character of contemporary contestation, we shift attention from publics to publicness as an interactive process. Second, we turn the focus from the "counter," as a pub...
While digital platforms have reconfigured the institutions and practices of cultural production around the globe, current research is dominated by studies that take as their reference point the Anglo-American world--and, to a lesser extent--China (Cunningham & Craig 2019; Kaye et al. 2021; Poell et al. 2021; Zhao 2019). Aside from totalizing theori...
Medical datasets are vital for advancing Artificial Intelligence (AI) in healthcare. Yet biases in these datasets on which deep-learning models are trained can compromise reliability. This study investigates biases stemming from dataset-creation practices. Drawing on existing guidelines, we first developed a BEAMRAD tool to assess the documentation...
Research on platforms and cultural production is dominated by studies that take the Anglo-American world and Northwestern Europe as their main points of reference. Central concepts in the field, consequently, bear the imprint of Western institutions, cultural practices, and ideals. Critically responding to this state of affairs, this opening essay...
The development of an online screen industry, dominated by a few American and Chinese streaming TV services and video-based platforms, triggers critical questions about the commercial and technological dependence of cultural producers within this industry. Drawing on research in media industries and platform studies, this paper develops a conceptua...
This article examines how the ‘refugee crisis’, sparked by the arrival of refugees from the Syrian civil war and other conflicts around the world, was articulated across Dutch television news programs and social media between 2013 and 2018. This crisis has been described as a key catalyst of the radicalization of European political discourse. Cruci...
This article examines how sexual content creators manage their (in)visibility, as they navigate the constraints of online hyper(in)visibility. So far, research has focussed on how creators more generally attempt to enhance their visibility through social media platforms. Yet, especially for sexual content creators, platform visibility is not straig...
Online creators need their content to be ‘seen’; visibility on platforms can provide financial, social, and representational benefits. A lot of vital research has been done on how creators try to enhance their visibility on platforms and struggle with the threat of invisibility. But, especially for marginalised creators, platformised visibility is...
Examining the competing images, values, and purposes attached to digital health tracking platforms, this paper analyzes how platform imaginaries are constructed and negotiated in complex intersectional realities. It pursues this inquiry through a case study on how Fitbit and Apple Health have become involved in recent societal negotiations over fem...
This paper examines how dominant institutional actors exercise power and control over the digital advertising ecosystem. It pursues this inquiry through a case study on the 2021 introduction of Apple’s App Tracking Transparency (ATT) feature—a privacy setting newly integrated in the operating system of iOS mobile devices. Developing this case study...
Webcam sex platforms simultaneously host thousands of live performances. To allow users to explore these, platforms categorize. On porn sites, this has led to extremely detailed, hypercategorized classification systems. Developing the concept of “categorization regime,” which refers to all categorization options on a platform, we examine hypercateg...
This panel examines the tension between visibility and invisibility in the platform-creator relationship with a focus on highly precarious areas of cultural production, including online sex workers, body activists, and LGBTQ+ content creators. Together, the panelists consider: what kinds of creators are made visible on platforms? Conversely, who re...
This panel locates and theorizes platform power through five case studies, focussing on: 1) video sharing platforms, 2) app stores, 3) programmatic advertising networks, 4) labor staffing intermediaries, and 5) cloud computing. Each case study starts with the question: where do relations of dependence take shape on the examined platform(s) and how...
Aiming to enrich the conceptual vocabulary of platform and app studies, this article provides a critical political economic perspective on the media industry to understand how platform power is operationalized in the app economy. Using the China-based tech conglomerate Tencent as a case study, four mechanisms are discussed: conglomeration, financia...
Aiming to enrich the conceptual vocabulary of platform and app studies, this article provides a critical political economic perspective on the media industry to understand how platform power is operationalized in the app economy. Using the China-based tech conglomerate Tencent as a case study, four mechanisms are discussed: conglomeration, financia...
This article develops an analytical framework to examine the contingent power relations between news organizations and platforms. Eschewing one-sided, monolithic perspectives on platform dominance, we instead theorize power as relational. From this perspective, we observe important variations in news organizations’ degree of platform in/dependence....
El presente artículo contextualiza, define y operativiza el concepto de plataformización. A partir de reflexiones sobre las plataformas desde diversas perspectivas académicas ⎯los estudios de software, la crítica de la economía política, los estudios empresariales y los estudios culturales⎯ desarrolla un enfoque integral para este proceso. La plata...
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others...
Across cultures and contexts, digital platforms like YouTube, TikTok/Douyin, WeChat, and Spotify are fundamentally reshaping both the processes and products of cultural production—from music and news to entertainment and advertising. But, despite considerable attention to the perverse power of algorithms in various spheres of social and economic li...
Digital platforms, from Instagram to Spotify, have become central to the production, distribution, and monetization of cultural content. This essay discusses how this process of platformization poses three interrelated challenges for the research on and governance of contemporary cultural industries. First, platformization complicates the question...
This introduction to the second special collection of articles on the platformization of the cultural industries foregrounds research methods and practices. Drawing from the 12 articles included in this collection, as well as the 14 articles published in the first collection, we identify commonalities in approaches, consistencies in traditions, and...
This paper offers an analytical framework to critically examine the power relations that structure the online platform ecosystem. Following a relational understanding of power, it focuses on the connections between the five leading platform corporations - Alphabet-Google, Apple, Facebook, Amazon, and Microsoft (GAFAM) - and the many other digital p...
This paper examines how platform power is operationalized in the specific case of the iOS App Store. We take a first step in developing an analytical framework that critically examines the infrastructural power relations that constitute online platform ecosystems. Building on a relational understanding of power, we propose an analytical vocabulary...
This paper examines how platform power is operationalized in the specific case of app stores. We take a first step in developing an analytical framework that critically examines the infrastructural power relations that constitute online platform ecosystems. This involves distinguishing among different levels of platform ecosystem analysis.
The rise of contemporary platforms—from GAFAM in the West to the “three kingdoms” of the Chinese Internet—is reconfiguring the production, distribution, and monetization of cultural content in staggering and complex ways. Given the nature and extent of these transformations, how can we systematically examine the platformization of cultural producti...
This article addresses the problem of platform power by probing current regulatory frameworks' basic assumptions about how tech firms operate in digital ecosystems. Platform power is generally assessed in terms of economic markets in which individual corporate actors harness technological innovations to compete fairly, thereby maximising consumer w...
Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully...
This article explores how the political economy of the cultural industries changes through platformization: the penetration of economic and infrastructural extensions of online platforms into the web, affecting the production, distribution, and circulation of cultural content. It pursues this investigation in critical dialogue with current research...
This chapter takes the exploration of the constitution and continuous transformation of online publics a step further by shifting the focus from publics as the outcome of processes of communication to publicness as a communicative process that follows specific trajectories. This approach is illustrated through case studies on the role particular so...
Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one’s disease, hail a cab using Uber, or read the news through Facebook’s Instant Articles. In The Platform Society, Van Dijck, Poell, and De Waal offer a comprehensiv...
This article examines the dynamics of political participation on the ‘We Are All Khaled Said’ Facebook page, which hosted the call for Egypt’s 25 January 2011 revolution. It shows that the page served as a proto-democratic instrument by introducing both qualitative and quantitative polls and following up with actions based on majority opinion. This...
From the popular uprisings in North Africa and the Middle East in early 2011, via the Spanish indignados and Occupy Wall Street to the Umbrella movement in Hong Kong, recent years have seen major instances of popular contestation across the world. Moving beyond positions that present a singularly celebratory or dismissive account of this global pro...
This book guides the reader through the many complications and contradictions that characterize popular contestation today, focusing on its socio-political, cultural, and aesthetic dimensions. The volume recognizes that the same media and creative strategies can be used to pursue very different causes, as the anti-gay marriage Manif Pour Tous movem...
Online platforms, from Facebook to Twitter, and from Coursera to Uber, have become deeply involved in a wide range of public activities, including journalism, civic engagement, education, and transport. As such, they have started to play a vital role in the realization of important public values and policy objectives associated with these activitie...
This panel focuses on an emerging set of techno-economic relations reshaping cultural production and networked publics. In a growing number of industry segments—from journalism to games and from music to video and fashion—cultural entrepreneurs are finding audiences and advertisers on and via digital platforms. In response, they are reorienting the...
This article investigates the claims and complexities involved in the platform-based economics of health and fitness apps. We examine a double-edged logic inscribed in these platforms, promising to offer personal solutions to medical problems while also contributing to the public good. On the one hand, online platforms serve as personalized data-dr...
This introduction to the special issue on social media and television audience engagement sketches the key dimensions that affect how audiences are transformed through the development of social platforms. Building on the five contributions to the special issue, we identify three dimensions that deserve further attention: (1) the character of nation...
This introduction to the special section on the construction of public space in social media activism discusses (1) the types of social media practices involved in the construction of publicness during contemporary episodes of popular contention, (2) the particular political institutional contexts in which these practices are articulated, and (3) t...
This introduction to the Special Issue of Social Media + Society discusses the key theoretical perspectives and methodological approaches needed to gain insight into how social platforms intervene in public space. It starts by highlighting how in the emerging platform society public and private communication is reshaped by social media’s commercial...
This introduction to the special issue on data and agency argues that datafication should not only be understood as the process of collecting and analysing data about Internet users, but also as feeding such data back to users, enabling them to orient themselves in the world. It is important that debates about data power recognise that data is also...
This paper discusses the empirical, Application Programming Interface (API)-based analysis of very large Facebook Pages. Looking in detail at the technical characteristics, conventions, and peculiarities of Facebook’s architecture and data interface, we argue that such technical fieldwork is essential to data-driven research, both as a crucial form...
This article challenges the idea that social media protest mobilization and communication are primarily propelled by the self-motivated sharing of ideas, plans, images, and resources. It shows that leadership plays a vital role in steering popular contention on key social platforms. This argument is developed through a detailed case study on the in...
Since 2012, platforms for massive open online courses (MOOCs), such as Coursera, Udacity, and edX, have had a considerable impact on established forms of higher education, both online and off-line, private and public. What are the technocommercial and sociocultural dynamics underlying the organization of MOOCs? This article first describes how MOOC...
This article examines how feminist activists, women’s organizations, and journalists in India connected with each other through Twitter following the gang rape incident in New Delhi in December 2012. First, the investigation draws on a set of +15 million tweets specifically focused on rape and gang rape. These tweets, which appeared between 16 Janu...
While the rise of social media has made activists much less dependent on television and mainstream newspapers, this certainly does not mean that activists have more control over the media environments in which they operate. Media power has neither been transferred to the public, nor to activists for that matter; instead, power has partly shifted to...
In discussions concerning the importance of social media in the 25January revolution, a central role is given to the “Kullinā Khālid Sa‘īd” [We're all Khaled Said] Facebook page. Using an advanced data collection and extraction application called Netvizz, a research team consisting of Arabists and Media studies specialists has collected and analyse...
This article investigates how the rise of social media affects European public service broadcasting (PSB), particularly in the United Kingdom and The Netherlands. We explore the encounter of “social” and “public” on three levels: the level of institution, professional practice, and content. After investigating these three levels, we address the mor...
Over the past years, social media and its users have become central actors in the production and dissemination of news. Various prominent media and journalism scholars have argued that this entails a democratization of the news process and can enhance independent journalism. This chapter enters into a critical dialogue with this popular idea. It ar...
Social media platforms have become key participants in Chinese political contention. Global media eagerly report on cases involving social media, often celebrating them as signs of political change. This article analyzes the involvement of Sina Weibo in two instances of political contention: one concerns the Huili picture scandal of June 2011, and...
This chapter interrogates how activist social media communication in authoritarian contexts is shaped through the mutual articulation of social media user practices, business models, and technological architectures, as well as through the controlling efforts of states. It specifically focuses on social media protest activity and contention in China...
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, w...
How does the massive use of social media in contemporary protests affect the character of activist communication? Moving away from the conceptualization of social media as tools, this research explores how activist social media communication is entangled with and shaped by heterogeneous techno-cultural and political economic relations. This explora...
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, w...
This article examines the appropriation of social media as platforms of alternative journalism by the protestors of the 2010 G20 summit in Toronto, Canada. The Toronto Community Mobilization Network, the network that coordinated the protests, urged participants to broadcast news using Twitter, YouTube, and Flickr. This particular use of social medi...
This paper examines how and why Google in developing Android, the popular mobile operating system, has strategically adopted particular open source practices, but ignored others. It explores how through these practices, the corporation has been able to cultivate and control a vast mobile Internet ecology. This ecology involves large telcos and equi...
This article explores how the Tunisian revolution was articulated on Twitter; it does so through a detailed analysis of a sample of more than 100,000 tweets posted between 18 December 2010 and 15 January 2011 with the hashtag #sidibouzid. In addition to this analysis nine active #sidibouzid users were interviewed. This examination shows that #sidib...
First, this chapter shows how the French Revolution and occupation facilitated, between 1795 and 1798, the development of a centralized Dutch public sphere, based on universalistic principles. In reaction to the failure of the Patriot Revolt (1780-1787), the Dutch revolutionaries were quick to embrace the French unitary democratic state model. Subs...
As the late eighteenth century Dutch revolutionaries found out, it proved to be very difficult to eliminate the early modern local corporate state structure. Rapid advances in centralization and democratization, in the first years after the revolution of 1795, were followed by a partial restoration of local particularism. And, even though the centr...
This article rejects the claim that medieval constitutional arrangements have provided the basis for the development of representative democracy in Europe. Through a study of the late eighteenth century Dutch Republic, it shows instead that medieval institutions formed an obstacle for democratization. Although these institutions did enable the poli...
This chapter shows that the concepts of the public sphere and alternative public spheres, frequently used to understand the influence of the Internet on public debate, only have limited value when we examine particular forms of online communication in the context of actual societal conflict. More specifically, the investigation demonstrates that th...
This chapter explores how, according to Deleuze, this emancipation of time from movement took place in cinema. It starts with a discussion of Deleuze’s interpretation of the work of the early twentieth century French philosopher Henri Bergson, which spurred him to turn to cinema in the first place. From Bergson, Deleuze has borrowed the idea of tim...
The Democratic Paradox aims to cast a new light on the Dutch Revolution (1780-1813) specifically, and political modernization in general. The current perspectives on the Dutch Revolution mostly focus on the socio-economic, financial, and cultural backgrounds of this revolution. In contrast, this book concentrates on the revolutionary process itself...