Thomas Hormaza DowYork University
Thomas Hormaza Dow
About
5
Publications
171
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
0
Citations
Citations since 2017
Introduction
Instructor in Marketing at York University and Champlain College. Agile Marketing Guest Speaker at McGill, University of Toronto and John Abbott College.
Expertise in Marketing and Technology Projects working with these Organizations: Ericsson, Microsoft, Apple, Xbox, Google, Audi, Ford, Mazda, VW, Michelin, P&G, Pfizer, Nestlé, Desjardins Insurance, TD, Bank of Montreal, GoDaddy, Dell, WPP, GroupM, Bombardier, Canadian Tire, Bimbo Breads, and More... https://agilemarketing.education
Publications
Publications (5)
Agile Sales Manifesto by Thomas Hormaza and Christophe Martinot (2021) is licensed under Attribution-NoDerivatives 4.0 International
Cet ouvrage explore certains des problèmes agiles actuels, les limitations et les opportunités potentielles à travers un cas réel de marketing numérique basé sur un nouveau site web d'agilité en affaires (https://businessagility.education) qui sera déployé le 15 avril 2022.
La problématique principale pour le coach agile et fournisseur de service,...
Introducing the Business Agility portmanteau words Intragility, Interagility and Extragility as well as the Learning & Development Context for Complementary Types of Agility.
Are there Types of Agilities; if so, does Organizational Scale and Structure Explain Why Differences Exist? Agility could be like Physics in that Quantum Physics behaves Diff...
Agile's Customer Manifesto - Agile Customer-Centric Manifesto (ACCM) is under Development until September, 28th 2022 by The Business Agility HUB. ACCM is a crowdsourced novel and unifying Manifesto to promote Social Responsibility and Customer Advocacy within Business Agility and all of the Business Sub-Functions - We are 'reverse- engineering' wha...
Projects
Projects (2)
Agile's Customer Manifesto recognizes that there are 'Elephants in the room' we often forget in Business: People, Diversity, respect for Privacy and More.
We’re working on a novel and unifying Manifesto to promote Social Responsibility and Customer Advocacy within all of the Business Agility Sub-Functions - We hope to 'reverse engineer' what Agile's Customer Manifesto should be based on inspirations from diverse Manifestos such as Development, Marketing, Sales and HR Agile Manifestos, as well as Sources such as Scrum Values, Declaration of Interdependence and Agile Value linkages Research.
Christophe Martinot and Thomas Hormaza (2022) from the Business Agility HUB
Agile's Customer Manifesto Project is Transparent, Open to Inspection and Adaptable.
We propose a Crowdsourced Sprint.
Join Us on https://agilecustomermanifesto.org/
Creation of an Agile Sales Manifesto in order to Help Better Align Interests of Organizations, Marketing and Customers.
Analysis and Detailed Comparison of previous works in Development & Business Agility to Inform and Justify the Final Selection of Agile Sales Values and Principles.
– 2001 Agile Manifesto
– 2004 Declaration of Interdependence
To be published: https://agilesalesmanifesto.org
