Thomas D Clark

Thomas D Clark
Xavier University | XU · Department of Management &Entrepreneurship

PhD, Indiana University
I am teaching a variety of business communication classes virtually to my corporate clients.

About

38
Publications
8,765
Reads
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219
Citations
Additional affiliations
August 1981 - January 2022
Xavier University
Position
  • Professor (Full)
Description
  • Professor Emeritus
Education
August 1974 - August 1976
Indiana University Bloomington
Field of study
  • Communication

Publications

Publications (38)
Article
Full-text available
By examining depictions of gender as they intersect with categories of race, age, and class, teachers can encourage students to discern inequalities among social groups and changing configurations of inequality along overlapping dimensions. This approach facilitates a holistic understanding of stereotypes in television ads by recognizing the interc...
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This article demonstrates how faculty and DEI experts can use resources included in this paper to highlight how a range of stereotypes are created and reinforced in television ads, and it identifies several topics for future analysis. To understand how depictions of gender, class, age, and race intersect in 8 television ads featuring the relationsh...
Article
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How 2 P&G executives negotiated a deal to purchase Oxydol from P&G that minimized their risk and proved successful as an entrepreneurial venture
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Research shows students often do not understand the expectations of employers and, as a result, how to prepare recruiter-relevant career communication. To help our students, we conducted a role reversal exercise where we asked students to put themselves in the shoes of recruiters and to make decisions as if they were actual recruiters hiring candid...
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This article describes an in-class exercise that has worked to elevate student awareness of the importance of planning verbal and nonverbal behavior as key to successful career communication. Small groups of students answer questions about dating and then apply their understanding from what it takes to make and sustain a positive impression in dati...
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South Park’s parodic cartoon form allows it to question authority, elitism and punitive culture. Its writers privilege tolerance of human foibles over vindictiveness. Their iconic closing monologues convey a sympathetic view of a flawed humanity—one that accepts our tendencies toward self-interest, resentfulness, greed, lust, vanity, unthinking con...
Article
Characteristics of Tom Paine's style in Common Sense using a Tough, Sweet, and Stuffy rubric.
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As students often see issues in terms of right and wrong, we conduct an exercise that introduces them to ethical ambiguities that can affect decision-making, specifically concerning the reporting of potential environmental violations under conditions of negative profitability and high levels of uncertainty. Its learning objectives are to give stude...
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Abstract Popular culture figures in television, movies, comics, and video games have captured the imaginations of young people. The themes and characters of shows students watch regularly help shape their views on contemporary issues, especially as they compare their personal experiences with those portrayed on their favorite shows. This paper exam...
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An important trend is emerging in business communication: Professionals now spend more Internet time on mobile phones than on desktops or laptops, more people open email on phone than on laptops, and increasingly important, communications are taking place via messaging to cell phones, including the following:  Distributed decision making: communic...
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This paper explores how South Park's scriptwriters, consistent with Burke's comic corrective, employ populist storylines to satirize radical environmentalists and their opponents. It analyzes three South Park episodes, examining its use of adult cartoon media from two related and optimistic perspectives: Burke's comic frame, to show how South Park...
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Using Document Design Techniques to Help Students Learn to Create More Effective Wikis
Article
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DOI: 10.1177/1080569910385384 AS ORGANIZATIONS STRIVE to succeed in an increasingly competitive international environment, they are recognizing the importance of maximizing intellectual capital, the collective knowledge that resides within their companies. More and more businesses are turning to wikis, sites where content is collectively edited by...
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Relatively few comparative studies have examined how perceptions across cultures might converge or diverge regarding careers in general and new venture careers in particular. Our research addresses this gap by providing a comparative study of career perceptions among undergraduate business students in three countries with different levels of experi...
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In the last 20 years, the Internet has evolved from simply conveying text and then still photographs and music to the present-day medium in which individuals are contributors and consumers of a nearly infinite number of professional and do-it-yourself videos. In this dynamic environment, new generations of Internet users are streaming video and dow...
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Designed to guide those who want to replicate a similar program at their institutions, this article examines Xavier University's experience with The Business Profession, a required, noncredit series of career-related events that business majors take over a 4-year period. This program was developed in response to research indicating that early caree...
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The use of self-assessment instruments to determine students’entrepreneurial characteristics represents a well-accepted practice in entrepreneurship courses, and many professors are only now beginning to embrace Web-based instruments. We describe how we use a comprehensive array of online self-assessments in an undergraduate New Venture Creation co...
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Many companies have followed the suggestion of the Environmental Protection Agency to conduct voluntary self-audits of their environmental practices. When company environmental assessment auditors present the results of these compliance audits to management, their proposals for environmental remediation compete with many legitimate alternative prop...
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Building on student and faculty enthusiasm for Web resources, we addressed four significant questions as we revised a business communications class to incorporate the Internet: • What Web resources should we include? • How do we make sure we select high quality sites and assessment tools? • How do we effectively integrate Web tools with existing pe...
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Entrepreneurs and entrepreneurship educators recognize that only a small percentage of venture ideas actually represent viable business opportunities. This paper addresses the important issue of opportunity recognition using a framework designed with a mnemonic structure for easy recall and based on the extant literature on opportunity recognition....
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Although the importance of incorporating interpersonal skills courses into the management curriculum has been well documented, the use of electronic learning resources in behavioral science courses is in its infancy. This article describes the introduction of and student response toWeb-enhanced instruction in an Interpersonal Skills course required...
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This article describes a first-day, in-class exercise that has worked to elevate student awareness of the importance of attentive listening to achieving interpersonal success. Small groups of students answer one of six questions about the impact of the listener's behavior on speakers, and class discussion revolves around their answers. Students lea...
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Students need to understand how the interplay of ideas, personalities, and environment-the ecology-of a meeting contributes to productivity and satis faction in group process. Only when the ecology is right can the meeting work. To address that ecology explicitly, instructors should help students assess their prior experience in small groups. In a...
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Environmentally prudent companies face a dilemma. On the one hand, only through well-designed and implemented self-critical assessments of their operations can they determine if environmental remediation is needed. On the other hand, reporting violations of local, state, or federal standards, as the law requires, may set off a chain of business int...
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Business commmtmication often has significant legal consequences. Students thus need to learn how to avoid legal liability in their writing. Teaching such skills provides a practical and interesting application of key business commu nication principles and encourages students to improve their ability to analyze audiences by looking at the language...
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The findings of this study indicate that when addressed to philosophically supportive listeners, discourse of radicals, liberals, and conservatives exhibits fairly consistent rhetorical characteristics.
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This study addresses the question: To what extent and in what ways is the composition of contemporary American political campaign orations generically distinctive. Fifteen campaign orations were compared to two sets of control speeches on numerous measures concerning the methods of presentation of the speeches. The results indicate that to meet the...
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This essay briefly examines the turbulent history of the “Blavatsky” phase of the London Theosophical movement; in particular, it focuses on the disparity between the public rhetoric of the Theosophical Society's leadership and the deeper motivations which inspired many Londoners to join the movement's ranks.
Article
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This essay examines aspects of Tom Paine's “vulgar” style by comparing the sentence structure and diction of Common Sense with that of four other pamphlets of the American Revolution. It concludes that Paine adapted his prose style to the popular audience, in part, by avoidance of noun modifiers and overly long subordinate clauses, and a preference...
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Critics have long puzzled over the unexampled popular success of Thomas Paine's Common Sense and the corresponding failure of its most important reply, William Smith's Cato letters. In an attempt to account for this disparity, the author 1) explores how the interplay among goals, personal circumstances, means of argument, and style influenced the p...

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