Thayane Woellner Sviercoski Manosso- Master of Business Administration
- University of Passo Fundo
Thayane Woellner Sviercoski Manosso
- Master of Business Administration
- University of Passo Fundo
About
12
Publications
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Introduction
Marketing researcher, interested in B2B relationships, congruence/similarity/shared values, interpersonal relationships in industrial market and organizational performance.
Current institution
Publications
Publications (12)
Agriculture is crucial for economic and social development, with rural producers playing a vital role in sustaining life. Various types of rural organizations exist, fostering diverse objectives among producers. Over the past fifty years, significant transformations have occurred in Brazil's agriculture, with farmers facing the challenge of produci...
This paper identified the intangible aspects (IA) that generate impacts in companies of the agricultural sector in the different stages of the companies life cycle. This paper is based on a systematic review methodology to identify intangibles in the agricultural sector. Studies on the life cycle of companies were analyzed to classify the impact of...
Similarity of values influences the relationship between companies. However, even if organizational decisions are made by people, the role played by similarity of personal values for those involved in the trade is little explored in the B2B context. Based on the similarity-attraction theory, we developed a model that explores the effect that simila...
The present study aimed at investigating the impact of the coexistence of marketing and operations on product innovation performance in the flexible plastic packaging industry in Brazil. To this end, the study was conducted in two stages: one, exploratory and qualitative, and the other, descriptive and quantitative. In the first stage, a construct...
Agradecimentos O presente trabalho foi realizado com apoio da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior-Brasil (CAPES)-Código de Financiamento 001. Resumo O objetivo deste estudo foi avaliar o efeito da congruência e da incongruência entre os valores pessoais dos vendedores e agricultores no Valor do Relacionamento B2B. Foram util...
Regressão Linear Múltipla
Como simplificar por meio do Excel e SPSS?
RESUMO: Na busca por vantagens competitivas, as organizações, estrategicamente, delegam a responsabilidade pela execução de algumas de suas atividades a terceiros, o outsourcing. Nesse contexto do Business to Business, este estudo assumiu como objetivos (i) compreender as expectativas das empresas que contratam serviços terceirizados e (ii) identif...
Na busca por vantagens competitivas, as organizações, estrategicamente, delegam a responsabilidade pela execução de algumas de suas atividades a terceiros, o outsourcing. Nesse contexto do Business to Business, este estudo adotou como objetivos (i) compreender as expectativas das empresas que contratam serviços terceirizados e (ii) identificar como...
Os relacionamentos interorganizacionais dependem, entre outros fatores, das relações interpessoais desenvolvidas pelos agentes que atuam como representantes das empresas no mercado, os chamados boundary spanners. Como qualquer outro indivíduo, esses atores têm valores pessoais que influenciam seu comportamento e, por consequência, o desempenho da o...
Os relacionamentos interorganizacionais dependem, entre outros fatores, das relações interpessoais desenvolvidas pelos agentes que atuam como representantes das empresas no mercado, os chamados boundary spanners. Como qualquer outro indivíduo, esses atores têm valores pessoais que influenciam seu comportamento e, por consequência, o desempenho da o...
Questions
Question (1)
My data was collected in 3 time periods: T1, T2 and T3.
In T1, 619 respondents answered the questionnaire, in T2, 337 and in T3, 217.
Some people responded in 3 times, others in two times and others in just one time.
The objective is to understand whether the personality traits PSYCHOTICISM (6 items), EXTROVERSION (6 items) and NEUROTICISM (6 items) impact adherence to preventive measures against Covid-19: Remote work (1 item), social isolation (3 items) , social distancing (1 item), Protection of yourself (1 item), Protection of others (1 item), Hand hygiene (1 item), Vaccination (3 items) and Use of a mask (1 item).
The questions that assess personality traits are Yes/No.
Remote work, social isolation, social distancing, self-protection, protection of others and hand hygiene measures are measured using a 4 or 5-point scale.
Vaccination and mask use are yes or no questions
My objective is to understand whether personality traits impact adherence to covid preventive measures and whether the model is stable over time.
What is the ideal analysis to be carried out?
Should I put all the respondents together in the same database or set up each model separately and then compare them, to avoid a lot of missing data?
