Tetyana Joergensen- Master of Science in International Business
- Associate Professor, Lecturer at University College Nordjylland
Tetyana Joergensen
- Master of Science in International Business
- Associate Professor, Lecturer at University College Nordjylland
Lecturer & Doctoral student, industrial marketing, product management, digital industrial marketing
About
6
Publications
704
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
0
Citations
Introduction
Research for growth strategies based on NPD for SMEs.
Currently doing the Post-Graduate certificate in Doctoral Business Research Methods 1, 2 and 3 with the view to continue on Doctor of Business Administration programme at Edinburgh Business School, Herriot-Watt University of Edinburgh
Current institution
Additional affiliations
June 2018 - December 2022
Position
- Adjunct/Assistant Lecturer
Description
- Adjunct, Assistant Professor at UCN Business, Export and Technology Management (Professional Bachelor programme). Teaching: marketing, negotiations, project management, product management, digital marketing
Education
October 2019 - January 2029
Edinburgh Business School, Herriot-Watt Univeristy
Field of study
- Doctoral programme in business administration
Publications
Publications (6)
The book provides a definition of technological industrial products and describes the industries in which these products are applied. It offers a comprehensive classification of these products and highlights the differences between marketing consumer and technological industrial products. The main objective of the book is to teach readers how to de...
Digitalization and the development of artificial intelligence (AI) have profoundly reshaped international sales and marketing, particularly for technological industrial products (Fischer et al., 2022; Moradi & Dass, 2022). This study explores how small and medium-sized enterprises (SMEs) in the heating, ventilation, and air-conditioning (HVAC) indu...
Through extensive collaboration with small and medium-sized enterprises (SMEs) involved in producing and promoting technological industrial products, the author recognizes the need for tailored marketing approaches for this product category. Technological industrial products, designed and marketed within industrial sectors, necessitate strategies d...
ABSTRACT
Collaborating with SMEs manufacturing technological industrial products highlighted the need for studying application of digital technologies in marketing of technological industrial products.
These products are distinct from consumer goods, and while digital technologies are well applicable for consumer products marketing, their translat...
As the author works with export sales the question of sales growth is the every day task, and, as the author is in a contact with persons in a similar position, experiencing the same type of need, the author decided to research this topic and try to devise an applied practice. It often happens that companies choose a strategy to expand without a pr...
