
Teresa Villace-MolineroKing Juan Carlos University | URJC · Business Economics (Administration, Management and Organization)
Teresa Villace-Molinero
PhD in Marketing
Research in the Tourism industry
About
25
Publications
12,193
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577
Citations
Citations since 2017
Introduction
PhD in Advanced Marketing and Master in Strategic Marketing (Autonomous University of Madrid). Associate Professor of the Department of Business Economics of the Rey Juan Carlos. Doctor Villacé-Molinero brings over 20 years of tourism research and teaching experience.
Her areas of expertise include:
I. Tourism consumer behavior
II. Technologies applied to the tourism industry: artificial intelligence in hotels, museums
III. Gender and Tourism
IV. Tourist Communication
Skills and Expertise
Publications
Publications (25)
Purpose
The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach.
Design/methodology/ap...
Purpose
This study aims to provide an overview, the state-of-the-art “research fronts”, the emerging themes of investigation and a research agenda of crisis communication for destinations’ image.
Design/methodology/approach
This research is conducted with a bibliographic coupling study, complemented with an H-Classic classification and a thematic...
Purpose
This study proposes an extension of the theory of planned behaviour (TPB) model to understand international travellers' intentions to visit Spain. This study aims to compare whether the predictive variables of the intention to travel differ depending on nationality. The extension includes: perceived risk, loyalty to the destination, past tr...
This research explores the relationship between customers' emotions and sentiments generated by the interaction with robots in hotels and the potential effect on the hotel's rating. To this end, text mining techniques are applied to TripAdvisor reviews by using Python 3.9.4. The results indicate a relationship between the emotions and sentiments de...
Industry 4.0 tools permit computerized creation measures, and Artificial Intelligence (AI) approaches are pivotal in investigating the travel industry. Applying these devices to decipher User Generated Content (UGC) is fundamental to understand better client’s necessities, opinions, and assumptions regarding tourism services. Through this research,...
Villacé-Molinero, T., Fernández-Muñoz, J. J., Orea-Giner, A., & Fuentes-Moraleda, L. (2021). Understanding the new post-COVID-19 risk scenario: Outlooks and challenges for a new era of tourism. Tourism Management, 86, 104324. https://doi.org/10.1016/j.tourman.2021.104324
Purpose
The aim of this exploratory study is to identify the factors that influence the acceptance of social robots in museum environments and determine if this influence depends on the visitor's profile (age, gender, education and occupation).
Design/methodology/approach
Data collected from an electronic questionnaire include 433 responses from S...
This paper explores the new travel risk scenario by analysing travel risk perception during the pandemic and proposes measures to improve traveller confidence based on the issue-attention cycle. The study was conducted during two stages of the pandemic. During the initial stage, travellers’ decision-making process was studied to learn why traveller...
The growing implementation of robotics in hospitality and tourism requires broader research into customers' experience with service robots. This study explores human-robot interaction (HRI) in the context of tourists interacting with hotel service robots. The data, 7994 online TripAdvisor reviews of 74 hotels, were subjected to a content analysis b...
Since 1990, both people’s recognition of the need for sustainability around the world and environmental management systems in the tourism industry have been growing. Academic studies have primarily focused on the willingness of consumers to pay more to stay in major hotel chains, finding that the incorporation of environmental management systems (E...
The hotel industry labour market has a strong female presence, although women have limited access to management positions. The gender gap in the industry must be identified in order to overcome it. This research is based on a census designed to analyse the participation of women in management positions at the corporate headquarters of hotel chains...
Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior. More specifically, it seeks...
Project conducted by the University Rey Juan Carlos, Madrid, funded by the Social Fund of the European Union, the Ministry of Health, Gender and Social Policy, Secretary of State for Equality and the Women's Institute.
This paper seeks to rouse debate about the workings of tourism enquiry as a knowledge-generating system through its critical accounting of the sub-field of tourism gender research. This accounting includes a gender-aware bibliometric analysis of 466 journal papers published during 1985–2012, which categorises the sub-field’s prevailing themes and m...
Los resultados de los estudios sobre las características de la mujer como empresaria confirman que la mujer presenta particularidades que la diferencian del hombre. Estas diferencias en el sector turístico, y en concreto en el sector del alojamiento de hoteles boutique, son importantes por las características intrínsecas de este tipo de establecimi...
The aim of this research is to analyse how Spanish RGSs have developed and the problems they face resulting from an increase in bad debts in the current economic crisis: One of the most noteworthy conclusions is that in the face of current difficulties, the RGS have become all the more significant as they facilitate credit access for SMEs. However,...
El objetivo de esta investigación es analizar la evolución del sector de SGR español y los problemas derivados del aumento de la morosidad en el contexto de la actual crisis económica. Entre las principales conclusiones, destacar que ante las mayores dificultades actuales las SGR adquieren mayor relevancia para facilitar el acceso al crédito para l...
The aim of this paper is to analyze the differences found in behavioral loyalty according to the typology of the incentives of a loyalty program and also tests, if tourism rewards based on experiences and travels show the best results in terms of buying behavior. The research had a longitudinal dimension. Data of the study were compiled throughout...
El objetivo del presente trabajo es analizar el papel que juegan las actividades fuera del aula, como el Congreso Internacional de Estudiantes de Turismo, en el desarrollo de las competencias que necesitan los alumnos de los estudios turismo en su incorporación al mundo laboral. Más concretamente, se pretende estudiar en qué medida estas actividade...
Projects
Projects (3)
Turismo, Museos y Salas de Exposiciones de la Comunidad de Madrid. Estrategias de visibilidad y posicionamiento del Mercado Turístico.