Teresa Paiva

Polytechnic of Guarda · Department of Management

Women’s participation and leadership in technology and entrepreneurship are crucial for advancing innovation and ensuring inclusive economic development. Despite progress in gender equality, women in tech face challenges like under-representation and systemic biases. This research delves into the multifaceted experiences of women in tech innovation...

Introduction The gender gap in technology entrepreneurship represents a significant and persistent disparity, with women significantly underrepresented in creating and leading technology start-ups. To address this multifaceted problem, it is critical to research and implement educational models that can foster intrinsic motivation in aspiring femal...

Neste artigo partimos do conceito de educação para o empreendedorismo e descrevemos a concretização da ESECD dos princípios da Agenda Budapeste e do seu modelo de progressão para a formação inicial de professores. O conceito de empreendedorismo e educação para o empreendedorismo, é discutida. Apresentamos, também, os documentos de referência sobre...

Objective: Accessible, Inclusive and Sustainable Tourism has gained significant prominence, reflecting a growing global awareness of the need for inclusive and environmentally responsible travel practices. The literature gap found regarding the absence of a comprehensive business model is the main goal of this research. Theoretical Framework: This...

Introduction: Epidemiological data indicate that neurodegenerative diseases show a high prevalence with a progressive increasing trend, especially in aging populations, as is the case in rural areas. The objective of this study was to assess the quantitative impact of neurodegenerative diseases in rural areas of the Spanish-Portuguese border regio...

In regional contexts and within specific sustainable businesses based on endogenous resources, analysing their value chain is crucial to support the sustainability characteristics and comply with the new consumer’s demand. Short supply value chains are also typical for these types of businesses and bring advantages regarding competitive and sustain...

In the present economic and technological context, decisions must be made quickly, and some business planning processes do not comply with the needed velocity. At an entrepreneurial level, new business start-ups and in some sectors, like the agrifood industry, not only need speed decisions, but also the companies do not have the capacity and knowle...

Objetivou-se caracterizar a população portadora de doenças neurodegenerativas da Região da Guarda. Realizou-se um estudo epidemiológico, descritivo, transversal da população utilizadora da Unidade Local de Saúde da Guarda, EPE, localizada na Região Centro de Portugal, com diagnóstico ativo de doença neurodegenerativa, segundo a Classificação Intern...

The characteristics of the Portuguese agro-industrial sector limit the adoption and promotion of innovation. A business-sector characterisation was carried out to identify needs and business behaviour. Capacity, in terms of skills and knowledge, motivation and opportunities, is the main factor in innovation and sustainability adoption and the alter...

Digital marketing is essential for hotels. It is important to have a social media strategy and, simultaneously, to be aware of the guests’ opinions and reviews, be conscious of their satisfaction. In this sense, the content, and interactions of the different social media of Vidago Palace Hotel were analysed, and some suggestions for improvement wer...

Meat consumption is estimated to increase worldwide, mostly because of the increase in population. Further, this increase in meat consumption will ultimately affect the environment and aggravate climate change. Herein, consumers’ behaviour was studied to understand if consumers would consider a change in their dietary habits by choosing beef from t...

Background According to Alzheimer Europe (2019), it is estimated that in 2018, there were 8,885,101 people with dementia in Europe (EU‐28), with a prevalence of 1.73%. In Portugal, it is estimated that this figure is 193,516, with a prevalence of 1.88%, surpassing the European trend, since it is expected to almost double the number of cases in 2050...

This study proposed a line of research on entrepreneurship based on the analysis of personality traits and geographical area. Its objective is to identify whether certain personality traits or sociocultural variables typical of a particular geographical area influence those who have already started an entrepreneurial activity to keep it up, in othe...

The Jarmelista autochthonous bovine breed has a sustainable production and is part of the culture of the Portuguese territory, representing a touristic attraction and originating a differentiated beef product that can only be found in a particular region of the country. However rural and livestock population evolution in Portugal’s inland has demon...

The competitiveness of the agro-industrial sector depends not only on its specific performance but also on the character and degree of the innovation performance, vital to added value development and differentiation in the biobased value-chain. This work intends to show, how through research and development (R&D), collaboration is possible to impro...

Clusters are a key driver of the competitiveness and economic growth of a region, and they become even more important when the region has a smart specialisation strategy that involves clusters as dynamic innovation stakeholder. This chapter illustrates how Inovcluster, an agri-food cluster oriented on SMEs and microbusiness, operates within the Res...

The purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of people, users or target audiences. Identity promotes sustainability and respect for people’s quality of life. The methodology used is mixed, i...

This chapter presents a reflection on the trends of the role assumed by entrepreneurship and entre-preneurship education over the last decades, namely from the seventies of the twentieth century until today. The evolution of the concept, the adopted theories, and the change on entrepreneurship concept are analysed in the light of institutional theo...

The Youth Start – Entrepreneurial Challenges Project (USTART), is a project co-funded by Erasmus+ Programme of the European Union, that promotes practical experiential learning programmes at the compulsory school level by developing an innovative, transferable, and scalable programme through the collaboration of high-level public authorities of Aus...

Abstract The Youth Start Project promotes experiential learning programs in compulsory school education, developing an innovative, transferable and scalable program through the collaboration of the public teaching authorities of Austria, Luxembourg, Portugal and Slovenia. The modules of the Learning program promote the development of cognitive and...

A pertinência da avaliação da aprendizagem é sempre um tema fulcral para quem trabalha na área da educação. A necessidade de que a transferência do conhecimento via aprendizagem se verifica é o resultado pretendido de quem leciona e de quem procura desenvolver competências. Na educação do empreendedorismo a preocupação é a mesma. Procurar compreend...

Há 38 anos Apple era uma maçã, há 20 anos Amazon era um rio no Brasil e Yahoo era como gritavam os cowboys, há 29 anos Windows era uma janela e Sun era o sol (Sarkar, 2014, p. 24). Na sociedade em que nos encontramos, o tema do empreendedorismo assume evidência, de tal modo que podemos encontrá-lo um pouco por toda a parte, com particular incidênci...

Background The theoretical background of this article is on the model developed of knowledge transfer between universities and the industry in order to access the best practices and adapt to the study case in question regarding the model of promoting and manage innovation within the universities that best contribute with solution and projects to th...

The Portuguese polytechnic high education network has developed a reference project with an institutional cooperation and entrepreneurship education methodology of development and implementation, for more than 15 years now. The concern of promoting and empowering entrepreneurs as a response to the paradigm shift of “a job for life” gave form to the...

The discussion about the evaluation of the teaching of entrepreneurship or training programmes from the perspective of a higher education institution is usually linked to the quantitative impact of entrepreneurship creation and often does not take into account the increase in skills and abilities, or the evolution towards a more entrepreneurial min...

The Ordo Christi Project aims to study, communicate and promote the artistic heritage of the Order of Christ between the Zêzere and the Tagus (15th and 16th centuries). The importance of this Military Order in the region is highlighted by the various historical and artistic manifestations that were felt by the multiple Comendas, a revealing factor...

Este estudo, é parte de um programa de prevenção desenvolvido pela Associação Beatriz de Suabia, em Salamanca, dirigido à prevenção e assistência de vítimas de violência de género, pretende analisar em que medida os adolescentes identificam a influência sexista de alguns agentes de sociabilização, próximos e acessíveis, como a publicidade, as cançõ...

The case study explores the growth and regional involvement of Douro SkinCare[1], a company created by women that operates in the field of selective Biological Cosmetics through the creation, development and production of cosmetic lines that are based on emblematic raw materials of the Douro Region, one of the oldest wine-growing areas with more hi...

O Projeto PIN é consequência do trabalho da rede politécnica em termos de promoção e educação do empreendedorismo, o Poliempreende. Nesse sentido, é importante analisar o que os responsáveis por esse trabalho, nos Institutos Politécnicos, gestão de topo (presidência) e intermédia (coordenadores do Poliempreende) pensam sobre como ele é desenvolvido...

Purpose The purpose of this paper is to characterize the senior entrepreneurship context, as a solution for an unemployed qualified segment between 45 and 60 years of age, in the Northern region of Portugal, from a national and European perspective, associated to the growth trend of qualified senior unemployment in the region, based on a statistic...

Pretende-se neste capítulo final efetuar uma discussão e conclusão dos resultados apurados através das entrevistas efetuadas à gestão de topo e aos coordenadores do projeto Poliempreende/PIN nas Instituições de Ensino Superior (IES) Politécnico participantes. Para o efeito, ao longo do capítulo, ancoramos a nossa discussão não só ao guião da entrev...

O objetivo deste artigo consiste em apresentar os resultados da nossa investigação focada no estudo dos processos organizacionais relacionados com o conhecimento e na sua dependência operacional da natureza dos pressupostos dos processos de gestão de recursos humanos (GRH) nas organizações. Foca-se nos processos relacionados com a análise e descriç...

A importância da educação para o Empreendedorismo na União Europeia (UE) é inquestionável, constituindo-se importante orientadora das políticas destinadas à promoção e educação do empreendedorismo em termos nacionais. Neste sentido, é importante ter em conta a perspetiva e a evolução da definição das políticas europeias nesta temática, de modo a po...

O livro sobre as Competências e Motivações para Empreender enquadra o projeto PIN/Poliempreende no contexto europeu e de ensino superior, analisando as políticas europeias para a educação em empreendedorismo, o perfil do empreendedor, avaliando o seu potencial, as competências empreendedoras a desenvolver, o impacto que as instituições de ensino po...

O Projeto PIN tem como objetivo fundamental a promoção do empreendedorismo de modo a incentivar e capacitar a criação de novas empresas, de projetos de inovação de vocação empresarial. Para isso a transferência do conhecimento multidisciplinar, a reflexão sobre como comunicar, como transmitir o conhecimento técnico e criativo são imperativos para s...

A promoção da educação para o empreendedorismo constitui uma prioridade estratégica em matéria de políticas de ensino e formação na União Europeia, sendo reconhecida como um instrumento capaz de contribuir para estimular a inovação, a produtividade e a competitividade e para prevenir o desemprego, condições fundamentais para a promoção de um cresci...

A pertinência da avaliação da aprendizagem é sempre um tema fulcral para quem trabalha na área da educação. A necessidade de que a transferência do conhecimento via aprendizagem se verifica é o resultado pretendido de quem leciona e de quem procura desenvolver competências. Na educação do empreendedorismo a preocupação é a mesma. Procurar compreend...

Within a smart specialization context, regions and businesses have to develop their innovation and product delivery with added value to supply market needs in a different perspective. As the territory sustainability within the Portuguese smart specialization strategy (RIS3) is defined, we propose to exemplify through a case study a good practice in...

The European Union is promoting for more than 3 decades the entrepreneurship education in Europe, for all levels of education. One of the main goals is to strengthen the perspective of lifelong learning of the entrepreneurship education. So, the majority of the European countries are in a process of educational reform and are embedding this type of...

The importance of low carbon products has driven the Municipality of Seia, a small Portuguese town, to promote an eco-label for producers as a way to motivate this type of differentiation and as a means to distinguishing local products. Based on a literature review on sustainability, green marketing and environmental certification, this paper will...

This article pretends to illustrate the needs of information and knowledge regarding on how adults have to behave accordingly with their environmental concerns. It is important to practice Environmental Education (EE) in all age groups for the understanding of contemporary dilemmas that exist in the environment. Society in general, and adults in pa...

Objectives The case study explores the growth and regional involvement of Douro SkinCare , a company created by women that operates in the field of selective Biological Cosmetics through the creation, development and production of cosmetic lines that are based on emblematic raw materials of the Douro Region, one of the oldest wine-growing areas wit...

Our purpose with this article is to show the importance of assessing trends and promoting innovation in a real business context, through a cluster ecosystem, mainly composed of micro-enterprises in the agro-industrial Portuguese sector.As many studies show, Inovcluster (which has 158 associates, from which 120 are enterprises) is also a geographic...

Our purpose with this article is to show the importance of assessing trends and promoting innovation in a real business context, through a cluster ecosystem, mainly composed of micro-enterprises in the agro-industrial Portuguese sector. As many studies show, Inovcluster (which has 158 associates, from which 120 are enterprises) is also a geographic...

With the purpose of promoting creativity and entrepreneurship behavior in primary school children and connecting it to entrepreneurship work develop in a High Education Institute with undergraduate students, [email protected]/* */ arise has a project that makes the link between the two type of levels of education, proposing a multidisciplinary proj...

Agro-food companies are aware that the technical and soft skills of their employees directly influence business performance and, consequently, improving those skills will enhance the efectiveness and eficiency of their companies. This paper presents the main results of the AgriTraining project \Training requirements for the agro-food industry". Act...

Agro-food companies are aware that the technical and soft skills of their employees directly influence business performance and, consequently, improving those skills will enhance the effectiveness and efficiency of their companies. This paper presents the main results of the AgriTraining project “Training requirements for the agro-food industry". A...

Education is the process which continues from birth to death. So like humans, it keeps going on improvement and it is evolved in each century. In order to meet humans requirements, it needs adapt its system to current changes. Moreover, the changes in political, economic and social systems affect the content of educational curriculum, methodology a...

Playing games it’s an activity that belongs to earlier civilizations and still continues nowadays in schools and outside the environment of classroom. All studies focus on the importance of playing no matter the age, no matter the subject. In spite of the new technologies arrival and the electronic games, board games still continue to play an impor...