Terence (Terry) Flynn

McMaster University | McMaster · Department of Communication Studies & Multimedia

Over 70 years, the public relations industry in Canada and the USA has seen significant growth and development with the advancement of professional standards, university and college-based undergraduate and graduate degree programs, and industry associations that advocate on behalf of its members in both countries. This chapter details the similar b...

Os avanços na neurociência cognitiva e o mapeamento do cérebro humano oferecem grandes oportunidades para as áreas de relações públicas e de comunicações para começar a entender mais claramente como a narrativa de histórias, as mensagens estratégicas e as atividades de comunicação influenciam a percepção humana da confiança, credibilidade e autenti...

p>In May 2015, the Journal of Professional Communication’s senior associate editor, Dr. Terry Flynn, sat down with Stephen Waddington, Partner and Chief Engagement Officer with Ketchum and past-president of the Chartered Institute for Public Relations in the United Kingdom (UK) to discuss and reflect upon his perspectives on the future of the profe...

Purpose – The purpose of this paper is to assess the leadership skills and competencies defined in the Pathways to the Profession and understand the value senior corporate communications managers place on those skills and competencies and how senior-level corporate communicators demonstration of those skills and competencies. Design/methodology/ap...

The practice and study of public relations in Canada has had a contested and conflicted history. Theory building and empirical research have been overshadowed by the dominant, American-centric, two-way symmetrical model that was proposed some 20 years ago. Further, there has been limited focus on the requisite competencies and skills necessary for...

In October 2014, the Journal of Professional Communication’s senior associate editor, Dr. Terry Flynn, APR, FCPRS, sat down with the Dr. Paulo Nassar, the president of the Brazilian Association of Business Communication (ABERJE), professor of public relations at the University of Sao Paulo, and 2012 recipient of the Public Relations Society of Ame...

This study explored the relationship between a large health care institution in Canada and its stakeholders as a means of understanding how “the community” wants to be engaged in ongoing hospital restructuring and system planning. A mixed-methods research design (focus groups, depth interviews and Q-methodology) was used to assess stakeholders’ per...

This article provides a discussion of the growing importance of crisis communications in communications management practice. Using celebrated examples to set the scene, such as the BP oil spill, Toyota, SARS and the Japanese tsunami, the author describes how crisis communications can be a factor in making organizations more cost effective given the...

This editorial describes the birth of the Journal of Professional Communication (JPC). It discusses how four fields — public relations, promotionalism (including advertising and advocacy), communication metrics and journalism — appear to be converging into a blended profession, which requires an increasingly similar set of skills and faces many com...

Communities of practice are becoming more widespread within higher education, yet little research has explored how these social learning networks can enhance faculty development. The focus of this paper is to describe the first-year experience of a community of practice initiative at McMaster University that was designed to engage groups of faculty...

The authors describe the history of the study of public relations/ communication management in Canada. Focus is placed on the lack of empirical research concerning the function and practice of professional communication in Canada. The authors also discuss the dangers this lack of evidence poses to the constructing of an effective critical literatur...

The purpose of this article is to offer thoughts on the future research directions for public relations scholars. More specifically, 2 areas of potential research are offered: the balance zone model of public relations management and an outcome-based model of public relations. I argue that we need to move well beyond the current 2-way thinking abou...

This was I manuscript that I wrote in 2004 before I finished my dissertation. I think I sent it to a few professional colleagues for their thoughts. It was never submitted for publication.

This chapter discusses principles of risk communication. Communicating sensitive, technical information to the public can be one of the most difficult challenges that a scientist faces today. In the current regulatory environment, the effective communication of scientific information with the public is one of the most important elements of the risk...

The purpose of this study was to determine how environmental journalists rate the credibility of environmental groups as sources of information on the global warming debate. A self-administered survey questionnaire, based on the Meyer’s Credibility Index, and a quantitative content analysis, was used to test the credibility and coverage of environm...

Thesis (Ph. D.)--Syracuse University, 2005. "Publication number AAT 3176990." Microfilm of typescript.

Organizations face crises everyday: From seemingly small, localized events that interrupt an organization's ability to achieve its objectives, to national and international crises that disturb the social and political framework within which global organizations operate. Organizational crisis public relations management combines a set of theoretical...