Teoman Duman

Teoman Duman
Epoka University · Department of Business Administration

Ph.D.

About

41
Publications
28,031
Reads
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1,094
Citations
Introduction
Dr. Teoman Duman currently works at the Department of Business Administration, Epoka University, Albania. Dr. Duman's research interests are consumer behavior in travel and tourism and destination marketing and management. Currently, Dr. Duman and his colleagues are analyzing Peer to Peer (P2P) Brand Equity concept in hospitality and other service areas.
Additional affiliations
September 2017 - July 2020
Epoka University
Position
  • Professor
Description
  • Teaching international marketing, customer relationship management, social media marketing and research methodology courses.
February 2010 - September 2017
International BURCH University
Position
  • Professor
Description
  • Worked as the dean of Faculty of Economics and Social Sciences and taught courses on marketing theory, marketing management and research methodology.
September 2004 - February 2010
Gaziosmanpasa University
Position
  • Managing Director
Description
  • Worked as the school director, coordinated the establishment of new school facility including a practice hotel facility, managed practice restaurant and taught courses on tourism and hospitality management.
Education
September 1997 - May 2002
Pennsylvania State University
Field of study
  • Leisure Studies - Recreation, Park and Tourism Management
September 1995 - June 1997
University of South Carolina
Field of study
  • Hotel, Restaurant and Tourism Administration
September 1987 - June 1992
Mersin University
Field of study
  • Hotel, Restaurant and Tourism Management

Publications

Publications (41)
Article
The popularity of peer-to-peer digital brands (P2P-DBs) offers significant implications for branding theory and practice. P2P-DBs are relying on a trust mechanism that is driven by a bilateral rating/review instrument. The current study introduces a trust-based brand equity model to indicate the unique role of trust in P2P-DBE. The model differs fr...
Article
This research aimed to identify the vacation lifestyle patterns in Austrian domestic tourism. Through a scale development process with 561 domestic vacationers in Vienna, 12 vacation interest dimensions were determined. Emerging dimensions were further analyzed to identify their links with five tourism types (recreational, historical-cultural, envi...
Article
Full-text available
Technology moves with a rapid pace and it has touched every aspect of the hospitality industry. Nowadays, this huge industry is facing significant technological changes especially in the hotel sector. With the continuing growth of modern technologies in hotel management (e.g. SaaS, PMS, CRM, smart devices, Internet of things), and other aspects of...
Chapter
Attributes of Muslim-friendly hospitality service
Conference Paper
Peer-to-peer digital brands (P2P-DBs) have gained unprecedented popularity and exponential growth in recent years. In this study, the authors propose a brand equity model for P2P-DBs based on Keller’s seminal Customer-based Brand Equity (CBBE) framework. The proposed model presents a bilateral structure that accommodates the perspectives of service...
Conference Paper
Full-text available
The emergence of ‘pure digital brands’ (Keller 2016) and ever-advancing mobile technologies lead us to a drastic paradigm shift in marketing. Peer-to-peer digital brands (P2P-DBs) have gained unprecedented popularity and exponential growth within the last half-decade. P2P-DBs (e.g. Airbnb, Uber) compete with traditional businesses (e.g. hotels, tax...
Article
The purpose of this paper is to analyze the role of affective factors on brand resonance in the context of a destination brand. Keller's brand resonance model (Keller, 2013) was used to identify the role of affective factors in the brand equity chain. The research was conducted on the 'Sarajevo' brand, with an expectation that affective factors wou...
Book
Full-text available
This edited volume brings together original scientific studies on current economic and developmental issues in the Balkan region, and is composed of papers by 25 authors from seven different countries. The Balkan region has gained significant interest in recent years due to its location and strategic position, representing a doorway to Europe, and...
Article
The standardization versus adaptation of the international marketing strategy (marketing mix) and its relationship with export performance has been a focus of many researchers in last five decades.In existing literature there are many arguments, presented by different authors, favouring standardization, but on the other hand there are also numerous...
Conference Paper
Full-text available
The purpose of this research was to identify the relationships between Facebook brand page users’ motivations, engagement behaviours and future behavioural intentions. For this purpose, a model of Facebook brand fan page user motivations, engagement and behavioural intentions was proposed. The model was tested via an online survey distributed to Fa...
Article
The purpose of this paper is to analyze competitive positions of five ski resorts in Bosnia and Herzegovina using Porter’s generic competitive strategies. Bosnia and Herzegovina is rich with winter tourism opportunities and as a developing country it offers different customer groups more services in time. Managements of ski resorts in the country a...
Chapter
Full-text available
The purpose of this research is to investigate perceptions of employees in regards to ethics in marketing practices in Sarajevo, Bosnia and Herzegovina. After the ethnic and political tensions of the 1990s, the practice of business ethics in Bosnia and Herzegovina has excited curiosity. In this research, perceptions of employees working in differen...
Article
This study aimed to investigate the extent to which the other family members (spouse and/or child/ren) in a family influence the vacationers' overall vacation satisfaction and future behavioural intentions. As part of the study, a conceptual framework was proposed where overall vacation satisfaction mediates the relationships between spouses' and c...
Article
Full-text available
The profiling of tourists according to their decision behavior is not new, but the popularity of the Internet and its increasing role in tourist decisions is becoming an important area of research. This study aimed to profile English tourists visiting the Turkish Aegean summer resort of Kuşadası based on their attitudes toward Internet use in vacat...
Article
This paper analyzed tourism resources in Turkish cities. As part of research methodology, a content analysis of official tourism web sites of Turkish cities was conducted. Further, tourism officials in Turkish cities were surveyed to identify their descriptions of the cities they promote. Research results indicate that although Turkey is well-known...
Conference Paper
Full-text available
The purpose of this research is to test the relationships between expectations, service quality, satisfaction, complaints and citizen trust in the context of public health services in Sarajevo, Bosnia and Herzegovina. American Customer Satisfaction Index (ACSI) government model is used as the research framework in this study. Initially proposed by...
Conference Paper
Full-text available
“Ahilik‖ is the name of a society which had played a crucial role on social, economic and cultural life of Anatolian people from 13th century to today. The ethical principles established by this society have had significant effects on commercial life in Turkish territories throughout history. The teachings of Ahilik can be found in ‗Futuvvetnam...
Article
Full-text available
Bilinçli toplum olabilme idealinin temel kaynağı olan bilginin, kurumsal bir yapı dahilinde depola-narak halka arz edilmesi 21.yy.da önemle üzerinde durulması gereken konulardan biridir. İnsanların bilgiye ulaşma yönünde gün geçtikçe farklılaşan istek ve ihtiyaçlarını karşılama doğrultusunda bir bilgi kurumu olarak " müzelere " büyük görevler düşme...
Article
Spa (thermal) tourism is gaining increasing importance in health tourism. Turkey has numerous thermal sources that have been used to cure a number of common diseases. Among these thermal sources, Kangal Fish Spring has a unique nature with its doctor fish known to cure psoriasis. To date, a number of studies analyzed Kangal Fish Spring as a thermal...
Article
Current study attempted to identify dimensions of hospital service quality and analyzed relationships between service quality dimensions and overall patient satisfaction within different hospital service provider categories. The research was conducted with 225 patients at public, university and private hospitals in two southern metropolis of Turkey...
Article
In this study, we expanded the perceived value literature by demonstrating the role of selected affective factors (i.e., hedonics, control and novelty) on value in the context of cruise vacation experiences. We also examined the role of customer satisfaction in the affect–value relationship. Our results indicate that affective factors are important...
Article
Full-text available
This exploratory study analyzed the relationships between a number of selected demographic and trip-related variables and cruise vacationers' discount receiving behavior. Cruise vacationers' discount usage was measured as a dichotomous variable (i.e., discount received-discount not received), and hence logistic regression was employed to test the h...
Article
Full-text available
The aims of this article are twofold. One is to propose a framework to better understand the terms Islamic tourism and value. Marketing scholars have long studied perceived value and proposed various conceptualisations of the term. However, further explorations are needed to broaden the concept so as to fit the needs and expectations of Muslim cons...
Article
The full text of the dissertation is available as a Adobe Acrobat .pdf file (198 p.) ; Adobe Acrobat Reader required to view the file. Mode of access: World Wide Web. Thesis (Ph. D.)--Pennsylvania State University, 2002. Microfilm (positive).

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Projects

Projects (3)
Project
Comparison of ride-hailing services in two diverse markets
Project
Brand equity of platform-based ride-hailing (i.e., Uber, Lyft) services.
Project
The purpose of this project is to understand the role of affective factors on brand resonance in the case of Sarajevo brand. Sarajevo is an emerging destination in transition and it needs to develop its brand equity to stay competitive in tourism markets. This project will bring out proposals for Sarajevo brand marketers for future marketing activies of the city.