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Citations since 2017
2 Research Items
In recent years, gastronomy has become one of the key elements for improving and strengthening sustainable tourism destinations. The aim of this paper is to contribute to the progress of knowledge of the relationship between agro-tourism and healthy eating, in the context of major changes in the dynamics of rural tourism. Starting from the comparat...
The present paper proposes a new perspective on relationship marketing in international businesses, advancing a multidimensional model, further referred to as CRMS model (the Cs of Relationship Marketing Sustainability), developed on five key dimensions of Relationship Marketing Sustainability: Convergence, Commonality, Compatibility, Credibility,...
In the tourism economy, the rural tourism is defined by harnessing agricultural areas, natural resources, cultural heritage, rural houses, local traditions and products whose brands reflect regional identity and covers consumer need for accommodation, food, entertainment and other services, aiming a local sustainable development and an adequate res...
Currently one can witness a revolutionary change in teaching/learning strategies and an evolution which should reconsider the relation between educational institutions, teaching staff, and students, on the one hand, and economic agents, public or private companies, firms, and NGOs, on the other. Despite the large amount of research focusing on the...
Organizational change can be considered a genuine moment of evolution and development of the entire organization and decision of change is closely related to the company's mission, the objectives that wish to achieve in order to ensure their competitive advantage. At the same time, information and communication technologies as well as growing compe...
The phenomenon of economic crisis affected the behavior of Romanian consumers, because of objective phenomena like the incoming dropping, the growth of unemployment, the consumption price index, and of subjective factors like the perceptions regarding present economic context, the stability of jobs, the situation of own houses, the modalities of in...
Introducing the new forms of sales determined functional changes in organizing the shops and gave an impulse to modernizing the commercial technique by means of merchandising, that means the totality of techniques and previsions necessary to sell the right product in the right place, in the right quantities, at the right time and at the right price...
The laboratory brings together ideas and works on various non-agricultural activities with localization in rural areas: tourism, services, rural entrepreneurship, education, etc. The analyzes aim at punctual details of the various rural activities, critical views and proposals to improve these activities.