Teck Ming Tan

Teck Ming Tan
University of Oulu · Department of Marketing

D.Sc., Docent, Associate Professor in Marketing

About

29
Publications
18,910
Reads
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349
Citations
Additional affiliations
August 2021 - present
University of Helsinki
Position
  • Professor (Associate)
Description
  • Adjunct Professor at the Value cre­ation in mar­ket­ing center, University of Helsinki https://www2.helsinki.fi/en/researchgroups/value-creation-in-marketing/people
August 2021 - present
University of Oulu
Position
  • Professor (Associate)
Description
  • Associate Professor in Marketing, Department of Marketing, Management and International Business, Oulu Business School https://www.oulu.fi/university/researcher/teck%20ming%20(terence)-tan
July 2018 - July 2021
University of Oulu
Position
  • Professor (Assistant)

Publications

Publications (29)
Article
Full-text available
Technological advancement has brought a whole new way of delivering financial services around the world. E-finance industry in Malaysia has grown rapidly with the help of internet and conducting financial services are far easier now if compared to last time. Internet provided a new medium or channel in delivering financial services. However, there...
Article
Full-text available
This study reflects on the need to examine the challenges of brand equity creation among Malaysian fast food brands. There was a need to observe brand awareness which contributes greater variance on brand trust, attitudinal brand loyalty, and overall brand equity than perceived quality across global and Malaysian brands. The main purpose of this st...
Article
Full-text available
This paper reveals that a brand's ability to serve as a means of presenting the consumer's actual self versus ideal self is affected by whether the consumer's mindset is temporally proximal or distant, which results in a more favorable attitude toward a symbolic brand and influences the choices consumers make.
Article
Purpose: The study aims to investigate the psychological mechanism that motivates consumers to pay more for a preferred brand that reflects their actual or ideal self-concept by examining the shift in attention between consumers’ present, future, and past moments. Design/methodology/approach: First, in a survey setting, we identify the relationship...
Article
Full-text available
Prior research typically positions blockchain technology as enabling a trustless exchange environment without specifically investigating how blockchain technology provides trust and what makes the data in a blockchain “tamperproof” and “immutable.” This article serves to address these research gaps by conducting semi-structured interviews with 18 i...
Article
Full-text available
Past research has extensively studied the antecedents and consequences of consumers' green consumption values, as well as the psychological mechanisms that underlie an ethical consumer. Yet a frustrating paradox remains, indicated by the consumers' intention-behavior gap for their sustainable behavior. To address this gap, the present study focuses...
Article
Full-text available
Virtual agents (VAs) are used increasingly as representatives of the firm in retail and service settings-particularly in online environments. Existing studies indicate that the customer's experience is enhanced if VAs resemble humans, which seems to imply that what has been learned over the years in research about the influence of the human employe...
Article
Full-text available
Since the introduction of Ethereum in 2015, blockchain technology (BT) has been evolving, and BT has been associated with the concept of the sharing economy by business academics. Despite the marketing research on the sharing economy that has been extensively conducted in the last decade, the linkage between BT and ethical marketing in the sharing...
Article
Purpose Fake news represents a real risk for brands, particularly for firms selling essential products, such as food items. Despite this anecdotal acknowledgement, the dynamics of the relationship between fake news and brand reputation remain under-explored. The present study addresses this gap by examining the association of consumer values (unive...
Article
The presence of brands on social networking sites is raising the competitive bar and providing opportunities for consumers to experience products and services. In this sense, it has become very difficult for brands to differentiate themselves from one another. Therefore, providing good experiences to consumers becomes of paramount importance. The c...
Article
Full-text available
This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. T...
Article
Full-text available
Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a conceptual model based on the Behavioral Reasoning Theory (BRT) to examine the antecedents of brand love. The model was tested u...
Article
A R T I C L E I N F O Keywords: Brand betrayal Brand disappointment Word-of-mouth Brand recovery Exclusive offering Service failure A B S T R A C T Brand managers inevitably have to face service failures and respond to them. Undertaking brand recovery is essential as customers might desire to take revenge or spread negative word-of-mouth if they fe...
Chapter
Full-text available
Typically, people have a misconception about blockchain as they associate this technology with cryptocurrency. This chapter does not focus, however, on bitcoin or cryptocurrencies that pertain to its intrinsic value. Rather, the authors focus on the disintermediation feature of blockchain technology by providing insights into how this technology co...
Article
Purpose The purpose of this paper is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships. Design/methodology/approach The study features a case study from the steel processing industry. Findings The present research builds on and extends the interaction approach...
Article
Full-text available
Few existing virtual agents (VAs) that customers interact with in service encounters can experience emotions, but they can be (and often are) designed so that they appear to have this capability. The purpose of this study was to assess VAs' display of happiness in service encounters when the only means they have to express themselves is the text th...
Article
Purpose This study aims to examine the effects of voice enthusiasm (enthusiastic voice vs calm voice) on social ratings of the speaker, cognitive load and transfer performance in multimedia learning. Design/methodology/approach Two laboratory experiments were conducted in which learners learned from a multimedia presentation about computer algorit...
Article
Full-text available
This study reveals a positive effect of brand betrayal on consumer responses. Consumers with strong self-brand connection experience high cognitive dissonance when a brand they care for betrays them, while self-disclosure helps them reduce this dissonance, and subsequently, they perceive the brand's future personalized offering to be more attractiv...
Thesis
Full-text available
Humanizing brands is an essential domain of current branding as it enhances the visibility of a brand by connecting consumers to the brand, thus contributing to strong brand equity. The term humanize used in this dissertation is not limited to brands with anthropomorphic characters, such as the M&M’s characters. Used in this context, the term also...
Article
This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulness can be part of an employee's working environment in the retail sector, and to discuss how playful...
Article
Full-text available
Most Malaysian research defines the brand equity dimensions. This paper addresses this gap by developing an empirical research model with better understanding of sequential relationships between the dimensions of brand equity within the Malaysian fast food context. The results indicate perceived quality (PQ) and brand awareness (BA) are the initial...
Article
Full-text available
The merger of the Malaysian domestic banks was enforced by the government in the year 1999 after years of persuasion with little success. This study endeavors to measure the impact of the involuntary merger on the efficiency gains. Merger and acquisition of domestic banks improved the banks’ performance, profitability and value creation as indicate...
Article
Full-text available
The prime focus of this study is to review the initiatives by CGC to enhance Small and Medium Size Enterprise (SMEs) which will benefit both the government and the SMEs traders. A review of the literature shows that small firms experience difficulties in accessing the credit market due to informational asymmetries. In this paper, we establish that...
Article
Full-text available
This present study investigated the causal relationships among the dimensions of consumer-based brand equity in the context of service shop; and to improve the conceptualization of service quality, which serves as a sub-dimension of perceived quality. A total of 602 self-administrated questionnaires were distributed via non-probability sampling. Fi...
Article
Full-text available
The aim of the study was to fill in the gaps in the discussion of the way in which fast food brand equity is developed. A proposed conceptual framework-Hierarchical chain of consumer-based brand equity-was postulated based on the casual relationships among dimensions of brand equity. A comprehensive and extensive literature review helped to develop...
Article
Full-text available
This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in Malaysia and Australia. An analysis of the extent to wh...
Article
Full-text available
The objective of this study is to examine to what extent that gender serves as moderating variable in the context of consumer-based brand equity model. A total of 525 data was collected through non-probability sampling. Independent t-test was firstly employed. The invariance test was subsequently conducted to make certain whether the components of...

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